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Amazon takes a referral fee on nearly every sale, and the percentage depends entirely on which category your product falls into, anywhere from 8% for electronics to 45% for Amazon device accessories. This calculator applies the standard published rate for your category to your price.
Each of Amazon's roughly 25 product categories has its own referral fee percentage, published in Seller Central's fee schedule. Most categories charge a flat rate regardless of price, but a handful, including grocery, jewelry over certain thresholds and a few others, use tiered rates that change at specific price points.
This calculator uses the standard published rate for each category to give you a fast estimate. If your product falls into one of the tiered categories and is priced near a threshold, check Seller Central's current fee schedule for the exact rate at your specific price.
Amazon guarantees itself at least $0.30 per item sold, even on very cheap products where the percentage fee alone would come out lower. On a $1.50 item at an 8% rate, the straight percentage would be $0.12, so the $0.30 minimum kicks in instead. Leave the checkbox above checked to see that reflected in your estimate.
This number is just what Amazon takes as its cut for the sale itself. It doesn't include FBA pick, pack and storage fees if you use Fulfilled by Amazon, or any advertising spend you put behind the listing. For the full picture of your per-unit profit including fulfillment costs, use the Amazon FBA Calculator on this site.
Sellers who only budget for the referral fee are often surprised by how much thinner their real margin is once fulfillment and ad spend are added back in.
See your real profit per unit after FBA and referral fees.
Add freight, duty and fees to product cost for the true landed price.
Set a wholesale price that still leaves room for retail markup.
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