Engagement rate is (saves plus comments plus clicks) divided by the base you choose, multiplied by 100.
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A Pinterest engagement rate calculator turns your saves, comments and clicks into a single percentage you can compare across pins, boards or campaigns, using either impressions or followers as the base.
A save is Pinterest's clearest buying-intent signal, since someone is choosing to keep a pin for later rather than scrolling past it. Comments and clicks matter too, but a pin with a strong save rate is usually the one worth turning into a paid campaign or a follow-up blog post.
Add up saves, comments and clicks for a pin, then divide that total by the base you pick, impressions or followers, and multiply by 100. Impressions almost always produce a lower percentage than followers because a single popular pin can rack up impressions from people who have never seen your profile.
Unlike a feed-based platform where a post's reach mostly happens in the first day or two, pins keep resurfacing in Pinterest search and related-pins recommendations for months. Treat a single day's engagement numbers as incomplete, and revisit this calculator on the same pin a few weeks or months later to see its fuller performance.
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