Zero-click rate is (impressions minus clicks) divided by impressions, multiplied by 100.
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A zero-click search rate calculator shows what share of your Search Console impressions never turned into a click, a number that matters more every year as featured snippets, AI Overviews and other on-SERP answers keep more searchers from ever leaving Google.
A zero-click search happens when a searcher's question gets answered directly on the results page, through a featured snippet, knowledge panel, People Also Ask box or AI Overview, and they never click through to any site. Your page can still rank and generate an impression for that query while contributing zero clicks.
Subtract your total clicks from your total impressions to get the number of zero-click impressions, then divide that by total impressions and multiply by 100. Pull both numbers from Google Search Console's Performance report, filtered to whatever query, page or date range you want to check.
A rising zero-click rate is not automatically bad news. Ranking inside a featured snippet or AI Overview still puts your brand in front of the searcher even without a click, and some queries were never going to send traffic in the first place because the intent was purely informational. Watch the trend on queries that used to send real clicks and are now flattening out, since that pattern is the more useful signal to act on.
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