SERP CTR by Position Calculator: Estimate Clicks by Ranking Position

The CTR-by-position benchmark used here

This tool uses First Page Sage's 2026 organic click-through rate benchmark, which aggregates data from Backlinko, Sistrix, Wordstream, BrightLocal and LocalIQ alongside First Page Sage's own analysis. The benchmark applies to "clean" Google results pages with no other elements, meaning no maps, images, video or shopping results competing for attention: position 1 at 39.8%, position 2 at 18.7%, position 3 at 10.2%, tapering down to 1.6% by position 10.

No single CTR-by-position study is exactly right for every keyword, since actual click behavior depends heavily on search intent, brand recognition and what else is showing on the page. This benchmark is a reasonable industry-standard starting point for estimating traffic potential, not a precise prediction for any one keyword.

Why your actual CTR will vary

AI Overviews now appear on a meaningful share of Google results pages, and industry data suggests position 1 CTR can drop from around 39.8% on a clean SERP to roughly 19% when an AI Overview is present, since a portion of searchers get their answer without clicking through at all. A local pack, a featured snippet, or heavy ad presence above the organic results can compress organic CTR at every position in a similar way.

Branded queries also tend to run well above these benchmarks, since searchers already intend to click a specific, known result, while broad informational queries often run below them. Use this calculator to compare positions directionally, and pair it with your own Search Console CTR data whenever it is available for a more accurate picture.

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