Paste your content and instantly see word count, the top single words and two and three word phrases with their density, plus a check for any keyword you target. Spot stuffing before you publish.
Density is the share of your total words taken up by a word or phrase. Common stop words like "the" and "and" are left out of the single word table so the results stay useful.
A natural target is 0.5% to 1.5%. Above 2.5% starts to read as keyword stuffing.
Built by Rankite, the SEO team behind Swordfish AI's +400% revenue and Zluri's +45% organic growth. See the case studies
Keyword density is the share of your total words made up by a given word or phrase. People once treated a fixed percentage as a ranking target, but that thinking is outdated. Search engines read language, not ratios, so there is no magic number that lifts a page. What density is still good for is catching the opposite problem: stuffing the same phrase so often that the writing turns robotic and thin. This checker shows your word count, your most used single words, your top two and three word phrases, and the exact density of any keyword you target, so you can write for readers first and sanity check the balance second.
Treat these as guardrails for natural writing, not goals to hit.
| Density | What it usually means |
|---|---|
| 0% to 0.4% | The phrase barely appears. Fine if the topic is still clear, but the page may not signal its subject well. |
| 0.5% to 1.5% | A healthy, natural range for a primary keyword in normal prose. |
| 1.6% to 2.5% | Getting heavy. Re-read it aloud and swap some uses for synonyms or related terms. |
| Above 2.5% | Reads as keyword stuffing. This can make copy worse for people and risks looking manipulative. |
The stronger move is to cover a topic the way a knowledgeable person would. Use your main keyword where it reads naturally, in the title, an early paragraph and a heading or two, then let related terms, synonyms and named entities carry the rest. A page about a plumber should mention pipes, leaks, fittings, water heaters and the city it serves, not the exact phrase twenty times. That variety tells a search engine what the page is about far better than repetition does, and it matches how real searchers phrase questions. Match the intent behind the query, answer it fully, and density takes care of itself.
If you want a second opinion on how your pages target their keywords and where stuffing or thin coverage is hurting you, request a free SEO audit and we will review your content against your competitors.
Turn one keyword into 12 to 16 SEO title tag variations, each with a live character count and a 60-character limit check.
Turn one seed keyword into grouped related keyword ideas across questions, commercial, comparison, long-tail and local intent.
Count characters, words and sentences live, with limit bars for X, Instagram, LinkedIn and Google.
Get a free, no-obligation SEO audit and a 30-minute strategy session. We'll show you exactly where the growth is hiding.
Fill out the form and we'll get back to you within one business day. Prefer email? Write to us directly at contact@rankite.com.