Hours are total URLs divided by URLs mapped per hour. Cost is hours multiplied by your hourly rate.
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A redirect mapping cost calculator estimates how many hours it takes to match every old URL to its new destination before a site migration, and what that work costs at your team's hourly rate.
Redirect mapping is not a bulk find-and-replace job. Someone needs to check that each old URL points to the page that actually replaces it in the new structure, since a lazy or generic mapping, sending everything to the homepage for example, throws away the ranking value of individual pages and can tank organic traffic after launch.
Divide your total URL count by how many URLs one person can accurately map per hour, then multiply the resulting hours by your hourly rate. A simple migration where the old and new URL structures closely mirror each other moves much faster than a full redesign that consolidates or reorganizes content.
Rather than guessing, map a sample of 100 to 200 URLs first and time how long it actually takes your team, then use that pace here. Mapping speed drops fast on sites with inconsistent old URL patterns, duplicate or thin pages that need to be merged, or a new information architecture that does not map cleanly one-to-one, so build in extra hours whenever any of those apply to your project.
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