Journalist Pitch Generator

A journalist pitch is not a press release. It's a short, personal email built to earn thirty seconds of a reporter's attention, and it needs a subject line strong enough to get opened in an inbox full of them. This tool builds three pitch drafts with different subject line angles from the same core news.

How a pitch differs from a press release

A press release is a formal, publishable document written in third person with a dateline and boilerplate, meant to stand on its own. A pitch is a direct, first-person email to one specific journalist, written to get a response, not to be published as-is. Many PR practitioners send a short pitch first and attach or link the full press release only if the reporter shows interest.

What makes a pitch worth opening

Reporters skim subject lines fast, so a subject that signals a concrete story, a number, an exclusive, or a direct question tends to outperform a vague one like Press Release: Company Announcement. Inside the email, leading with the news itself rather than a paragraph of company background respects the reporter's time and gets to the point they actually need to evaluate.

What to personalize before sending

These drafts use a [Name] placeholder on purpose. Swap it for the actual journalist's name, and ideally reference a recent piece they wrote that relates to your news, since a pitch that shows you've read their work stands out from the templated pitches most reporters get all day. Keep the list of journalists you're pitching small and relevant rather than blasting the same email to a long list, since reporters compare notes and mass-blasted pitches tend to get ignored.