Local Business Schema Generator: Build LocalBusiness JSON-LD

A LocalBusiness schema tells search engines and AI answer engines exactly who your business is, where it operates and how to reach it, in a format machines can parse without guessing. This generator builds that JSON-LD block from a short form, so you can paste it into your site without hand-writing nested objects.

What LocalBusiness schema actually does

LocalBusiness is a schema.org type built specifically for brick-and-mortar and service-area businesses. It wraps your name, address, phone number, hours and price range in a structured format that sits inside a script tag, invisible to visitors but fully readable by crawlers.

It does not replace your Google Business Profile, and it will not force a local pack listing by itself. What it does is remove ambiguity: a page that says "we're open Monday to Friday" in prose is much harder for a machine to parse reliably than an openingHours field with a fixed format.

Picking the right business type

LocalBusiness is the generic fallback, but schema.org has dozens of more specific subtypes: Dentist, Restaurant, LegalService, AutomotiveBusiness and more. Search engines can use the more specific type to understand your category better, so pick the closest match rather than defaulting to generic every time.

If nothing fits exactly, generic LocalBusiness is a safe choice. It is valid on its own and still carries all the same address, hours and contact fields.

Where to put the generated code

Copy the whole block, including the script tags, and paste it once inside your page's head section, ideally on every location page if you run more than one. Each location should get its own schema with its own address and phone number rather than one shared block repeated everywhere.

After publishing, run the page through Google's Rich Results Test or the Schema Markup Tester on this site to confirm there are no structural errors before you move on.