Walmart Marketplace Fee Calculator (2026): Referral Fee by Category

Selling price ($)

How Walmart referral fees work

Walmart charges a percentage of the total sales price on every item sold through its marketplace, and that percentage changes by category. Electronics and major appliances sit near the low end around 8%, general merchandise categories like home, toys and sporting goods typically land at 15%, and jewelry runs higher at 20%.

How the calculation works

Pick the category closest to your product, enter your selling price, and the calculator multiplies price by the category's referral fee percentage to show the fee and what you keep before other costs. A few categories, apparel included, use tiered pricing where cheaper items pay a lower percentage, so treat this as an estimate for items priced above the tier threshold rather than an exact figure for every price point.

Costs beyond the referral fee

The referral fee is only one piece of your total cost. If you use Walmart Fulfillment Services you will also pay storage and pick-and-pack fees, and if you ship orders yourself you need to factor in your own shipping and packaging costs on top of what this calculator shows.

Walmart Marketplace Fee Calculator: questions, answered

How does Walmart Marketplace calculate referral fees?

Walmart charges a percentage of the total sales price, which varies by product category, ranging from around 6% up to 20% depending on what you sell. This calculator uses each category's standard published rate.

Does Walmart use tiered pricing for any categories?

Yes. Some categories, like apparel and accessories, charge a lower percentage on cheaper items and a higher percentage once the price passes a threshold. This calculator applies the standard rate for items above those thresholds, so check Walmart Seller Center for the exact tier on low-priced items.

Are there other Walmart Marketplace seller fees besides the referral fee?

Yes. Depending on your fulfillment method you may also pay Walmart Fulfillment Services fees for storage and pick-and-pack, or your own shipping costs if you fulfill orders yourself. This calculator only covers the referral fee taken on the sale price.

Is Walmart Marketplace cheaper than Amazon for sellers?

It depends on the category. Some categories carry similar rates on both marketplaces, while others differ meaningfully, so it is worth running the same product through both a Walmart and an Amazon fee calculator before deciding where to list it.

Does Walmart charge a monthly subscription fee to sell?

No, Walmart Marketplace does not charge a recurring subscription fee to become a seller. Sellers are approved through an application process and then pay the referral fee only when an item actually sells.