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SoftwareApplication Schema Generator: Free JSON-LD Markup

Describe your app or web tool and copy valid Schema.org SoftwareApplication structured data, including pricing and an optional aggregate rating. Free, no signup.

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Fill in your app details below. The valid SoftwareApplication JSON-LD updates as you type.

Your SoftwareApplication JSON-LD

Enter an app name to generate markup.

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SoftwareApplication schema is Schema.org structured data that describes an app or web tool: its name, category, supported operating systems, price and, when genuine reviews exist, an aggregate rating. Search engines use it to understand what the software does and, in some search verticals, to show extra details like price or star ratings alongside the listing.

What this generator builds

Fill in the fields and the tool assembles a valid SoftwareApplication JSON-LD block, including an Offer for pricing and an optional AggregateRating. The rating block is only added when you provide both a rating value between 1 and 5 and a rating count of at least 1, since Schema.org requires both properties together and a rating without a count is not valid.

Only mark up ratings that are real

Google's structured data guidelines require that review and rating markup reflect genuine feedback that is visible on the same page, not a number invented to make a listing look more popular. Fabricated or self-selected ratings that do not match what a user sees on the page are considered a policy violation and can lead to the rich result being suppressed for the whole site. If you do not have real, on-page reviews yet, leave the rating fields blank.

Where to add SoftwareApplication markup

Place the generated script tag in the <head> of the page that describes the app, typically a product landing page, a download page, or a tool's own page like this one. Keep the price, operating system and category in the markup consistent with what is actually shown on the page.

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FAQ

SoftwareApplication Schema Generator: questions, answered

What is SoftwareApplication schema?
It is Schema.org structured data that describes a piece of software: its name, category (such as BusinessApplication or GameApplication), supported operating systems, price and, when real reviews exist, an aggregate rating. It helps search engines understand and, in some cases, visually enhance a listing for an app or web tool.
Which applicationCategory should I pick?
Pick the closest match to what your software actually does. BusinessApplication fits most B2B SaaS and productivity tools, DeveloperApplication fits coding and API tools, and the more specific categories like FinanceApplication or DesignApplication apply when the software clearly serves that single purpose.
Do I need to include a rating?
No. Rating fields are optional and are only added to the markup if you fill in both a rating value and a rating count. Only add them if you have genuine, visible reviews on the same page. Google's guidelines prohibit inventing or importing ratings that are not shown on the page.
Can I mark up a free tool with this?
Yes. Set price to 0, which is exactly how this generator's own tool pages, including this one, mark themselves up. A price of 0 with a currency is still a valid Offer.
Does this markup guarantee star ratings in search results?
No. Google decides independently whether to display any rich result, and stricter policies now limit which types of pages show star ratings in regular search results. The markup makes your data machine-readable and eligible; it does not force a specific visual treatment.
Where should I paste the generated code?
Paste the full script tag into the <head> of the page that describes this specific application, keeping the operating system, price and category consistent with what visitors actually see on that page.

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