WAU/MAU ratio is weekly active users divided by monthly active users, multiplied by 100.
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A WAU/MAU ratio calculator turns your weekly and monthly active user counts into a single stickiness percentage, estimating how many days out of a typical month the average user actually shows up.
Weekly active users divided by monthly active users approximates the share of your monthly base that returns on a roughly weekly cadence. A higher ratio means usage is concentrated in habitual, recurring visits rather than spread across users who show up once and rarely return, which is why stickiness is tracked alongside raw active-user counts rather than instead of them.
DAU/MAU suits products meant to be opened every day, like messaging or social apps, where a low ratio is a real warning sign. Many B2B and productivity tools have a natural weekly rather than daily rhythm, so measuring stickiness against a week instead of a day gives a fairer read on habit strength without punishing a product for not being a social feed.
A single stickiness number means little without knowing your category's natural usage frequency, so track your own ratio over time and against comparable products rather than chasing a universal target. That trend-over-benchmark approach is the same discipline Rankite applies when tying SEO and content programs to metrics that actually reflect engaged usage, not just traffic volume.
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