FAQ Schema Generator: Build FAQPage JSON-LD

FAQPage schema wraps a list of questions and answers in a structured format so machines do not have to guess which text on your page is a question and which is the answer. Fill in the pairs above and this tool builds the JSON-LD for you.

What changed with the FAQ rich snippet

Until August 2023, almost any site could get an expandable FAQ block directly in Google's search results. Google scaled that back to a narrow set of government and health authority sites, so most businesses will not see the visual snippet anymore, even with perfectly valid markup.

That does not make the schema useless. It still describes your content in a format large language models and AI Overviews can lift directly, which matters more every month as more searches end in an AI-generated answer instead of a list of blue links.

Writing FAQs worth marking up

Use real questions your customers actually ask, not keyword-stuffed phrases nobody would type. A schema block full of oddly-worded search queries reads as spam to both Google's quality systems and to any human who happens to view source.

Keep the schema in sync with what is visible on the page. Marking up FAQ content that is hidden from visitors, or that does not appear on the page at all, breaks Google's structured data guidelines and can trigger a manual action.

Adding it to your page

Copy the full block above, script tags included, and paste it once inside the page that contains the matching visible FAQ content. One FAQPage block per page is the standard; do not stack multiple FAQ schemas hoping for more coverage.

Test the result with Google's Rich Results Test or the JSON-LD Schema Checker on this site before you consider it done, since a single misplaced comma in hand-edited JSON will invalidate the whole block.