Only the fields you fill in are included. Paste the block into the <head> or body of your page, then confirm it with Google's Rich Results Test before you rely on it.
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Structured data is a small block of code, written in JSON-LD, that tells search engines exactly what a page is about. Instead of guessing whether "4.6" is a price or a rating, Google reads the labels you provide and can show richer results: star ratings, FAQ drop-downs, breadcrumb trails, business hours and more. These enhanced listings are called rich results, and they often take up more space and earn more clicks than a plain blue link.
The most important rule is accuracy. Your markup must describe content that is actually visible on the page. Marking up an FAQ that does not appear to visitors, or inflating a rating, breaks Google's guidelines and can trigger a manual penalty that removes your rich results entirely. Generate the markup, paste it into your page, then test it.
| Type | Use it for | Possible rich result |
|---|---|---|
| FAQPage | A page with a list of questions and answers | Expandable questions under your listing |
| Article | News stories, blog posts and guides | Headline, date and image in news and Discover |
| Organization | Company identity, logo and social profiles | Knowledge panel and brand logo |
| LocalBusiness | Shops, clinics and service-area businesses | Address, phone and hours in local results |
| Product | Items for sale with price and reviews | Price, availability and star ratings |
| BreadcrumbList | The path from your home page to the current page | A breadcrumb trail instead of a raw URL |
After you copy the block, run the page through Google's Rich Results Test and the Schema.org validator. Both flag missing required fields and type errors so you can fix them before search engines crawl the page. Adding correct schema will not move rankings on its own, but it makes your listings clearer and more clickable, which is the part you control. If you want a full picture of how your pages and markup perform against local rivals, request a free SEO audit and we will review it with you.
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