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Robots Meta Tag Generator: Control Indexing Per Page

Tick the directives you want, index or noindex, follow or nofollow, plus snippet and archive controls, and copy the exact robots meta tag for that page, free and with no signup.

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Your robots meta tag

Place this in the head of the page it applies to. Leave it off entirely if you want the default, which is index, follow.

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The robots meta tag is a single line in a page's head that tells search engines how to treat that specific page: whether to index it, whether to follow its links, and finer controls like whether to show a cached copy or a text snippet. This robots meta tag generator lets you tick the directives you need and copies the exact tag, so you control indexing page by page without memorising the syntax.

What the robots meta tag controls

The two directives you will reach for most are noindex and nofollow. Noindex keeps a page out of search results while still letting crawlers read it. Nofollow tells crawlers not to pass signals through the links on that page. Beyond those, noarchive stops a cached copy being offered, nosnippet suppresses the text snippet, noimageindex keeps the page's images out of image search, and max-snippet and max-image-preview set limits on how much of your content can appear in the result. The default, if you add no tag at all, is index and follow, so you only need this tag when you want to change that.

Common reasons to use it

Noindex is the right tool for thank-you pages, internal search result pages, thin tag archives, staging URLs and any page you do not want appearing in Google while still wanting it crawlable. A key rule catches people out: to noindex a page, you must let Google crawl it, which means you must not also block it in robots.txt. If a page is blocked in robots.txt, Google never sees the noindex tag, so the page can still show in results as a bare URL. Use the robots meta tag for keeping pages out of the index, and robots.txt for managing crawl budget, not the other way round.

Apply it carefully

A misplaced noindex is one of the most damaging SEO mistakes there is, because it can quietly remove important pages from search. Before you roll a noindex out through a template, double-check it will not hit pages you want to rank. This tool also lets you target the directive at all crawlers with the robots name, or at Google specifically with the googlebot name, which is useful when you want different behaviour for different engines. Auditing indexing directives across a whole site, and catching the accidental noindex before it costs traffic, is exactly the kind of check that runs through technical SEO.

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FAQ

Robots Meta Tag Generator: questions, answered

What is the robots meta tag?
The robots meta tag is a line placed in the head of a web page that tells search engines how to handle that page. It can instruct them not to index the page, not to follow its links, not to show a cached copy, and more. It controls one page at a time, unlike robots.txt which works at the site or directory level.
What is the difference between noindex and robots.txt?
Noindex, set with this meta tag, keeps a page out of search results while still allowing crawlers to read it. Robots.txt blocks crawling entirely for the paths you list. They are not interchangeable: to noindex a page you must let it be crawled, so you must not block it in robots.txt, or Google will never see the noindex.
What does nofollow do in the robots meta tag?
At the page level, nofollow tells crawlers not to follow any of the links on that page or pass ranking signals through them. It is different from adding rel nofollow to a single link, which affects just that one link. Use page-level nofollow sparingly, since it applies to every link on the page.
When should I use noindex?
Use noindex for pages you do not want in search results but still want crawlable, such as thank-you pages, internal search results, thin tag or filter pages, and staging URLs. It is the clean way to keep low-value pages out of the index without hiding them from crawlers entirely.
Does the default page get indexed without this tag?
Yes. If you add no robots meta tag, the default behaviour is index and follow, so search engines may index the page and follow its links. You only need this tag when you want to change that default, for example to add noindex or to limit the snippet length.
Can I target only Google with this tag?
Yes. Use the name robots to address all crawlers, or the name googlebot to give an instruction that only Google follows. This tool lets you pick either. Targeting a specific crawler is useful when you want different behaviour for Google than for other search engines.

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