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Google Business Profile Checklist Score

Tick off every item your Google Business Profile actually has to get an instant completeness and optimization score out of 100, based on the profile factors that matter most for local search.

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Check off everything your Google Business Profile genuinely has. Nothing is saved, this runs entirely in your browser.

Profile basics

Content and engagement

Reviews and reputation

Trust and verification

GBP checklist score
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Rating
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Built by Rankite, the SEO team behind Swordfish AI's +400% revenue and Zluri's +45% organic growth. See the case studies

Why a checklist score for local SEO

Google Business Profile ranking factors are not fully public, but the categories Google and local SEO practitioners consistently point to, accurate business information, active engagement, review volume and quality, and verified trust signals, are all things you can check off directly on your own listing. This tool turns those factors into a 20-item checklist worth 5 points each, so you get an instant, honest snapshot instead of a vague sense that 'the profile could be better.'

The four pillars behind the score

Profile basics cover the information Google and searchers both rely on to know you are a real, correctly categorized business. Content and engagement reflect how active the profile looks. Reviews and reputation capture the social proof that most directly influences whether a searcher picks you. Trust and verification cover the technical and consistency signals that support all three.

What to fix first

Profile basics and verification are usually the fastest wins since they are one-time fixes rather than ongoing habits. Reviews and fresh content take longer because they depend on a consistent process, asking recent customers for reviews, responding to every review promptly, and posting updates regularly, rather than a single afternoon of cleanup.

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FAQ

Google Business Profile Checklist Score: questions, answered

Is this an official Google scoring tool?
No. Google does not publish an official Google Business Profile score. This is an independent checklist built from the local SEO factors most commonly cited as influential, scored evenly across 20 items for a quick, practical self-assessment.
How often should I re-run this checklist?
Local search factors like review volume and recent posts change constantly, so revisiting the checklist monthly, or after any major change to your listing, keeps the score meaningful rather than a one-time snapshot.
Does having 50 or more reviews really matter that much?
Review volume is one of several trust signals searchers and Google both weigh, alongside average rating and how recently you have engaged with reviews. It is one factor among 20 here, not a single determining one.
What if I manage listings for multiple locations?
Run the checklist separately for each location's profile, since photos, reviews, hours and verification status can all differ from one location to another even under the same brand.
Does this tool save my answers or connect to my Google Business Profile?
No. It does not connect to your Google account or profile at all. Every checkbox is scored entirely in your browser, nothing is saved, uploaded or sent anywhere.

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