Google Ads Sitelink Extension Generator

Sitelink extensions add extra clickable links beneath a Google Ads text ad, and each one is limited to a short headline plus two even shorter description lines. This tool lets you draft up to four at once and flags anything that runs over Google's character limits before you paste it into Google Ads.

Why sitelinks are worth the extra setup

Sitelinks take up more space on the results page, push competitors further down, and give a searcher a direct path to the specific page they actually want, whether that's pricing, a specific product category, or a contact form, instead of landing everyone on the same generic homepage.

Google generally requires at least two enabled sitelinks to show any, and performance tends to improve with three or four live at once, so it's worth filling in more than one or two if you can.

The character limits, and why they're tight

Link text is capped at 25 characters, description line 1 and line 2 are each capped at 35 characters. That's tight enough that most full sentences won't fit, so lead with the single most useful word or short phrase rather than trying to cram in a complete thought.

"Free SEO Audit" fits easily at 14 characters. "Get Your Completely Free SEO Website Audit Today" does not, and would be rejected or truncated. Ruthless brevity is the whole skill here.

Getting this into your account

The formatted output above lists each sitelink's text, URL and description lines in a clear block you can reference while manually adding sitelink extensions in Google Ads, or use as a checklist while setting them up in Google Ads Editor.

Once live, check back after they've gathered some data. Google Ads reports performance per sitelink, so you can pause the ones nobody clicks and lean into the ones that do.