Review Request Message Generator

Most customers who would happily leave a good review simply never get asked. This generator writes both a short SMS version and a longer email version so you can send the request through whichever channel your customers actually respond to.

When to actually send it

Ask soon after a positive interaction, ideally the same day for a service business or right after a product has had a chance to be used, not weeks later when the experience has faded from memory. A same-day text after a good appointment consistently gets more responses than a monthly bulk email blast.

Only asking customers you're reasonably confident had a good experience isn't gaming the system, it's just common sense, though never filter out or discourage negative reviews from customers who did have a real problem, since selectively soliciting only positive feedback can violate some platforms' guidelines.

Why both a text and an email version

Text messages get opened and read far faster than email, typically within minutes, which makes them the stronger choice for a quick, single-tap review request. Email gives you more room to add warmth and context, which some customers respond to better, particularly for a considered purchase or a longer relationship.

Test both with your own customer base. A lot of small businesses find SMS response rates two to three times higher than email for this specific ask, but that varies by industry and audience.

Getting the review link right

Replace [REVIEW LINK] with a direct link to your business's review page on the platform you chose, not your general homepage or profile. Google gives every business a specific short review link from the Business Profile dashboard, which removes friction and noticeably increases completion rates.

The fewer clicks between the message and the actual review box, the more requests turn into completed reviews.