Permalink & Slug Generator: Clean, SEO-Friendly URLs

A permalink is the permanent URL of a page, and the slug is the readable part at the end, after the last slash. This tool turns any title into a slug the way search engines and people both prefer: all lowercase, accented letters folded down to plain ASCII, every space or symbol replaced with a single hyphen, and any leading or trailing hyphens removed. You can strip out common stop words, cap the length at a word boundary, and preview the full URL against your own domain before you publish.

What makes a URL SEO-friendly

Good slugs are short, descriptive and built around the keyword that matters. A reader should be able to guess what the page is about from the URL alone, and so should Google. Keep these rules in mind:

• Stay short and specific. A handful of meaningful words beats a full sentence. Shorter URLs are easier to read, share and link to.
• Use hyphens, never underscores. Google treats hyphens as word separators and underscores as joiners, so my_post reads as one word while my-post reads as two.
• Lowercase only. Some servers treat /Page and /page as different URLs, which splits link signals and can create duplicate content.
• Drop filler words. Stop words like a, the, of and to rarely add meaning to a slug and only make it longer.
• Avoid dates and numbers you will regret. Putting 2024 in a slug dates the page and makes future updates awkward.

Good and bad slug examples

Changing a slug on a page that already ranks means setting up a redirect so you keep the existing links and rankings, so it pays to get the slug right the first time. If you want a second pair of eyes on your URL structure and the rest of your on-page setup, request a free SEO audit and we will review it for you.