Person Schema Generator: Free JSON-LD Person Markup

Person schema is Schema.org structured data, written in JSON-LD, that identifies a real individual: a name, job title, employer, photo and links to their verified profiles elsewhere on the web. Search engines and AI systems use it to connect an author, founder or team member to the content they produce, which is one of the clearest signals you can give for experience, expertise, authority and trust (E-E-A-T) on bylines, author bio pages and team pages.

What Person schema does

Instead of a search engine guessing who wrote a page from a byline string, Person schema states it directly: this name, this job title, this employer, and these external profiles all belong to the same entity. The sameAs property is the part that does the heaviest lifting, since it links the on-page name to that person's LinkedIn, X, personal site or other verified profiles, helping search engines and AI answer engines disambiguate the person from anyone with a similar name.

Where to add Person markup

Add it to author bio boxes on blog posts, individual team member pages, an About page, or speaker and contributor profiles. It can also be nested inside Article schema as the author property, though this generator outputs a standalone Person block you can place directly in the page head of a dedicated bio or profile page.

Keep the markup accurate

Only include information that is genuinely true and visible on the page: a fabricated job title or an employer the person no longer works for is the kind of mismatch that erodes trust once discovered, both for readers and for the algorithms cross-checking your claims against other sources. Update the markup whenever a bio changes, and only list sameAs profiles that are actually that person's own accounts.