E-E-A-T Score Checker

What E-E-A-T actually measures

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust, the framework Google's search quality raters use to judge whether content deserves to rank, particularly for topics that affect a reader's health, finances or safety. It is not a single algorithmic score you can retrieve from Google, but the individual signals behind it, author credentials, cited sources, real firsthand experience, a secure and transparent site, are all things you can audit and improve directly.

How this checklist score is calculated

Each of the 20 checklist items is worth 5 points, split evenly across the four E-E-A-T pillars, so a page that checks every box scores 100 and a page with no visible signals scores 0. The even weighting is a simplification since Google does not publish exact weights for these signals, but it gives you a fast, honest snapshot of where a page is strong and where it has obvious gaps.

What to do with a low score

A low score is not a penalty, it is a punch list. Start with the items that are cheapest to fix, adding a real author bio, linking to an About and contact page, publishing a privacy policy, before moving on to harder signals like earning citations from other reputable sites or building a genuine track record of published, reviewed content in your niche.