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Click depth is simply how many links a visitor, or a crawler, has to follow from your homepage to reach a given page. This calculator does two things at once: it estimates the shallowest depth your site's architecture could realistically achieve given its size, and it tells you whether a specific page's actual depth is holding it back.
Click depth counts the shortest path of internal links from your homepage to a given page, not the URL's folder structure. A product page living at yoursite.com/shop/category/product can still be one click from the homepage if there is a direct link to it in your main navigation or on a featured section, regardless of how deep the URL looks.
If every page on your site links out to roughly the same number of other pages, the maximum number of pages reachable at a given depth grows exponentially with that link count, similar to how a tree with more branches per level reaches more leaves faster. The formula used here is the ceiling of the logarithm of your total page count divided by the logarithm of your average links per page. It answers the question: if this site were structured as efficiently as possible, what's the shallowest depth needed to reach every page at least once.
In practice no real site is perfectly evenly linked, so treat this number as a target to aim for rather than a guarantee. Pages that get extra internal links, like cornerstone content or top sellers, will sit shallower than the average; pages that get few will sit deeper.
The most direct fix is adding internal links to the deep page from pages that already sit closer to the homepage: category pages, related-content sections, or a curated list elsewhere on the site. A second option is restructuring navigation so the page's own category or hub is reachable in fewer clicks. Screaming Frog and Google Search Console's crawl stats reports are both commonly used to find which pages sit deepest across a full site, since this calculator only checks one page at a time.
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