This is a simplified directional estimate built from the three components Google publishes, weighted evenly. It is not the exact score in your account.
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A Quality Score estimator turns Google's own description of how Quality Score works into a rough, directional number you can play with before you touch a live campaign. Rate your expected CTR, ad relevance and landing page experience the way Google's account interface does, below average, average or above average, and the tool combines them into a simplified 1 to 10 estimate.
Quality Score is Google's assessment of how relevant and useful your keyword, ad and landing page are to the person searching, shown per keyword inside your account. Google states it is built from three components: expected clickthrough rate, ad relevance, and landing page experience, each rated relative to other advertisers bidding on the same keyword. It exists because Google wants auctions to reward ads people actually want to see, not just the highest bidder.
Google does not publish the exact weighting or formula behind Quality Score, and the real number in your account is calculated from live, keyword-level performance history that updates constantly. This tool weighs the three published components evenly to give you a directional read, which is useful for understanding the mechanism and for planning, but it will not match the precise digit shown in your Google Ads interface. Use your account's real score for account decisions, and use this to reason about which lever to pull.
Expected CTR responds to ad copy that speaks directly to the keyword's intent and to testing headlines against each other. Ad relevance improves when your ad groups are tightly themed around a small set of closely related keywords rather than broad catch-all groups. Landing page experience responds to page speed, mobile usability, and whether the page actually delivers what the ad promised, rather than routing everyone to a generic homepage. None of these move overnight, but consistent work on all three compounds, which is the same discipline behind ongoing account management that keeps performance improving month over month.
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