Google Shopping Title Checker

A Google Shopping product title follows different rules than a page's HTML title tag. It has its own character limit, its own restrictions on promotional language, and its own best practices for what to put first, because it is read by both Google's matching algorithm and a shopper scanning a grid of ad thumbnails. This checker runs a title against those Shopping-specific rules before it goes into a feed.

The Shopping title character limit

Google Merchant Center enforces a hard limit of 150 characters on the title attribute; anything beyond that is truncated. In practice, many Shopping placements, especially on mobile, only display roughly the first 60 to 70 characters before cutting the rest off with an ellipsis, so the details that matter for matching a search, like brand, product type, and the attribute that distinguishes this variant (size, color, material), should sit near the front rather than the end.

Promotional language is not allowed in the title field

Google's Shopping ads policy disallows promotional and time-sensitive text in the title field, things like "free shipping," "% off," "sale," or "best price." That kind of message belongs in the promotion feed, price fields, or the ad's own promotional extensions, not stuffed into the product title, and Merchant Center can disapprove listings that break this rule.

Other formatting rules this checker looks for

All-capital-letter titles, repeated punctuation like multiple exclamation points, and decorative symbols such as stars or checkmarks are also against policy or simply look unprofessional next to properly formatted competitor listings. A clean, attribute-rich title in normal sentence casing consistently performs better in Shopping results than one stuffed with promotional noise.