Creators keep 70% of channel membership revenue on desktop and web purchases, per YouTube's Help Center.
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Creators get 70% of channel membership revenue after applicable taxes and fees, with YouTube covering all transaction costs including credit card processing, according to YouTube's own Help Center. The same 70% share applies to Super Chat, Super Stickers and Super Thanks, so memberships aren't a special case among YouTube's fan-funding features.
A membership purchased through the YouTube app on iOS or Android runs through Apple's or Google's in-app purchase system, which takes its own cut on top of YouTube's share, per YouTube's Help Center. That combined deduction can bring a creator's effective take on app-purchased memberships down to roughly 49%, compared with the full 70% on memberships bought through a desktop or mobile browser instead of the app.
Channel memberships use a fundamentally different split than YouTube's ad program, which pays creators 55% of AdSense ad revenue rather than 70%. Because memberships, Super Chat and Super Thanks all share the same 70/30 structure, a creator comparing revenue streams should weigh memberships against ads on that basis rather than assuming every YouTube monetization feature pays the same rate.
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