How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
The short answer
Daily.co is the best white label video conferencing software for most product teams, with a clean video API, a prebuilt interface, 10,000 free minutes a month, and $0.004 per participant minute after that. Whereby Embedded is fastest for branded rooms with little code, LiveKit Cloud is cheapest at scale, and Jitsi suits teams that must self-host.
Key takeaways
- White label video means your brand and interface, with a vendor running the media servers.
- Most managed video APIs charge about $0.004 per participant minute, so a four person call for 30 minutes costs about $0.48 before add ons.
- LiveKit Cloud undercuts that rate, but it bills downstream bandwidth separately, so model the full bill first.
- Twilio Video is still live in 2026. Twilio reversed its planned shutdown in October 2024, so older posts that call it dead are out of date.
- Dyte is not listed as a standalone tool, because its SDKs moved to maintenance only after the team joined Cloudflare. Cloudflare RealtimeKit is the successor, at $0.002 per minute.
We picked tools that put live video inside your own product under your own brand, through an API, an SDK, or an embeddable room. We left out Zoom, Teams, and Google Meet, because they send users to another brand. We checked each vendor pricing page on 12 Nov 2026. Where a price came from a third party summary, we say so in that section.
What does white label video conferencing software actually do?
White label video conferencing software puts live video calls inside your product while your brand stays on screen. Your users join from your app or web page, see your logo and colours, and never open a separate meeting app. The vendor supplies the media servers, the SDKs, and the room controls, and your team supplies the interface and the workflow around the call.
That split matters for telehealth, tutoring, hiring, and support. A clinic can start a visit from its own patient portal, and a tutoring platform can open a lesson from its own classroom page. Control varies: some tools offer a prebuilt interface, while others offer raw SDKs.
How much does white label video cost per participant minute?
Most managed tools charge per participant minute, so every person in a call is billed for every minute they stay connected. A call with four people for 30 minutes is 120 participant minutes, not 30. At $0.004 per participant minute, that call costs $0.48 for live media alone.
Free allowances change the early cost a lot. Daily.co, Agora, and 100ms each include 10,000 participant minutes a month. Vonage gives new accounts 100,000 free minutes, LiveKit Cloud gives 5,000 a month on Build, and Whereby Embedded gives 2,000 a month on Explore. Take a clinic with 500 sessions a month, two people, and 20 minutes each, which is 20,000 participant minutes. At Daily.co the media bill is $40, at LiveKit Cloud Ship it is $50 before bandwidth, and at Whereby Build it is about $86.59 before recording.
Telehealth teams should start with compliance, not price. You need a signed business associate agreement, regional media routing and clear recording controls. Daily.co and 100ms both list a $500 per month HIPAA add on. Whereby Embedded lists HIPAA compliance as a $16.99 per month add on, the cheapest compliant path here.
Edtech teams need classroom controls more than low latency alone. Look for hand raising, breakout rooms, screen sharing, and a layout that keeps the teacher visible. 100ms and Daily.co both ship classroom friendly features a small team can launch fast. Jitsi gives full control over the layout, but you build more of it yourself.
SaaS teams should weigh developer experience as much as price. A clean API, clear docs, and SDKs for web, iOS, Android, and React Native save more than a small rate difference. Daily.co, LiveKit, Agora, and 100ms publish SDKs across the main platforms.
Should you self-host video or use a managed video API?
Self hosting gives full control over data, servers, and cost at high volume. Jitsi and LiveKit both offer open source servers you can run yourself. You pay for servers, bandwidth, and the engineers who keep them running, but you pay no per minute fee to a vendor. That trade pays off at steady high volume
A managed video API gives speed and less operational work. The vendor runs the media servers, handles scaling, and ships SDK updates. Most teams here should start managed, because hiring and keeping a real time media team costs far more than the per minute bill at normal volumes. LiveKit lets you move the same server to your own infrastructure later, with the same SDKs.
What should you check before you sign a video contract?
Check branding first. Ask for a live demo under your brand, on your domain, with your logo and colours. Check whether the join page, waiting room, and recording page all carry your brand, or only the call window does. A tool that still shows a vendor badge on the join screen is not fully white label, even if the call itself looks clean.
Check recording, storage, and data residency next. Ask where recordings are stored, how long they are kept, who can download them, and whether you can send them to your own storage. Ask which regions the media passes through, and whether you can pin media to one region.
Comparison table
| Tool |
Best for |
Starting price |
Free plan |
| Whereby Embedded |
Branded rooms, little code |
$10.99 per month, then $0.0042 per minute |
Yes, 2,000 minutes per month |
| Daily.co |
Fast shipping, clean API |
$0.004 per participant minute |
Yes, 10,000 minutes per month |
| LiveKit Cloud |
Low cost at scale |
$50 per month Ship, then $0.0005 per minute |
Yes, 5,000 minutes per month |
| Agora |
Global scale, Asia Pacific |
$3.99 per 1,000 HD minutes |
Yes, 10,000 minutes per month |
| Twilio Video |
Teams already using Twilio |
$0.004 per participant minute, Group Rooms |
Trial credit, amount not stated |
| Vonage Video API |
Regulated teams, large sessions |
$0.00410 per participant minute |
Yes, 100,000 free minutes, new accounts |
| 100ms |
Edtech, live classrooms |
$0.004 per minute after 10,000 minutes |
Yes, 10,000 minutes per month |
| Jitsi |
Self hosting, full control |
Free self hosted software, JaaS Basic $99 per month |
Yes, free self hosted software, free Developer plan |
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Whereby Embedded | Branded video rooms with little custom code | $10.99 per month Build, then $0.0042 per participant minute, 2,000 minutes included | Yes, Explore plan, 2,000 participant minutes per month, 30 minute meeting limit |
 Daily.co | Product teams that want to ship embedded video in a week | $0.004 per participant minute for video, after 10,000 free minutes a month | Yes, 10,000 participant minutes per month with all API features |
 LiveKit Cloud | Cost sensitive teams that want an open source exit path | Ship from $50 per month, 150,000 WebRTC minutes included, then $0.0005 per participant minute plus $0.12 per GB bandwidth | Yes, Build plan, 5,000 WebRTC minutes a month, 1,000 agent minutes a month |
 Agora | Global products that need strong reach in Asia Pacific | $3.99 per 1,000 HD video participant minutes, after 10,000 free minutes a month | Yes, 10,000 combined real time minutes a month for new projects |
 Twilio Video | Teams that already use Twilio for voice, SMS, or messaging | $0.004 per participant minute for Group Rooms, no monthly fee | Trial credit after sign up, amount not stated on the pricing page |
 Vonage Video API | Regulated teams and large sessions that need mature support | $0.00410 per participant minute | Yes, 100,000 free minutes for new accounts, split between video sessions and advanced features |
 100ms | Edtech, tutoring, and live classrooms | $0.004 per participant minute for conferencing, after 10,000 included minutes a month | Yes, 10,000 conferencing minutes a month, plus 10,000 live streaming minutes and 300 recording minutes a month |
 Jitsi | Teams that must self host video and control their own data | Free self hosted software, no licence fee, hosting costs extra; Jitsi as a Service Basic $99 per month for 300 monthly active users, third party reported, check the 8x8 page before you buy | Yes, self hosted Jitsi Meet is free software, Jitsi as a Service free Developer plan for 25 monthly active users |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
#1
Whereby Embedded
Best for: Branded video rooms with little custom code
Visit whereby.com
Starting price$10.99 per month Build, then $0.0042 per participant minute, 2,000 minutes included
Free planYes, Explore plan, 2,000 participant minutes per month, 30 minute meeting limit
Whereby Embedded is the simplest way to put a branded video room inside your own product. You create rooms through an API, set your logo and colours, and users join from a browser link that carries your brand The Build plan costs $10.99 per month and includes 2,000 participant minutes, with extra minutes at $0.0042 each. Cloud recording costs $0.01 per minute and a HIPAA add on costs $16.99 per month. Rooms support up to 200 participants, with 24 active video tiles.
What we like- Fast to embed, strong branding controls, browser rooms with no download
Watch out for- Recording, transcription, and streaming are separate add ons, and free meetings cap at 30 minutes
#2
Daily.co
Best for: Product teams that want to ship embedded video in a week
Visit daily.co
Starting price$0.004 per participant minute for video, after 10,000 free minutes a month
Free planYes, 10,000 participant minutes per month with all API features
Daily.co is a video API for developers who want to add calls to an app without running media servers. You can start with a prebuilt interface and customise it, or build your own interface on the SDKs for web, iOS, Android, and React Native. The pricing page lists video at $0.004 per participant minute, with automatic discounts that fall to $0.0015 at very high volume. Audio only calls cost $0.00099 per participant minute, and cloud recording costs $0.01349 per recorded minute.
What we like- Clean API and docs, prebuilt interface plus full SDK control, automatic volume discounts
Watch out for- HIPAA compliance costs $500 per month, and recording and transcription are billed separately
#3
LiveKit Cloud
Best for: Cost sensitive teams that want an open source exit path
Visit livekit.io
Starting priceShip from $50 per month, 150,000 WebRTC minutes included, then $0.0005 per participant minute plus $0.12 per GB bandwidth
Free planYes, Build plan, 5,000 WebRTC minutes a month, 1,000 agent minutes a month
LiveKit is an open source WebRTC platform, and LiveKit Cloud is its managed version. The same SDKs work whether you run on Cloud or on your own servers. The Ship plan costs $50 per month and includes 150,000 WebRTC minutes, with extra minutes at $0.0005 each. The Scale plan costs $500 per month and includes 1.5 million minutes, with extra minutes at $0.0004 each. Downstream bandwidth costs $0.12 per GB on Ship, so the real cost is higher than the headline rate.
What we like- Lowest managed per minute rate here, same SDKs for cloud and self hosted use, strong AI voice agent support
Watch out for- Bandwidth is billed separately, so the headline rate understates the real bill, and the pricing page uses a calculator
#4
Agora
Best for: Global products that need strong reach in Asia Pacific
Visit agora.io
Starting price$3.99 per 1,000 HD video participant minutes, after 10,000 free minutes a month
Free planYes, 10,000 combined real time minutes a month for new projects
Agora is a real time engagement platform with SDKs for almost every client platform. Its global network is built for low latency, and it is a common pick for products with users across Asia Pacific. The vendor pricing page lists HD video at $3.99 per 1,000 participant minutes, Full HD at $8.99, and audio at $0.99. The first 10,000 combined minutes each month are free. The billing rule to learn is aggregate resolution: Agora adds up the resolution of every stream a user receives, and that total sets the price tier.
What we like- Large global network, low latency in Asia Pacific, SDKs for web, mobile, desktop, and game engines
Watch out for- Video is billed by aggregate resolution, so a gallery of tiles can push a call into a higher tier, and recording and AI features are billed on top
#5
Twilio Video
Best for: Teams that already use Twilio for voice, SMS, or messaging
Visit twilio.com
Starting price$0.004 per participant minute for Group Rooms, no monthly fee
Free planTrial credit after sign up, amount not stated on the pricing page
Twilio Video is Programmable Video, the API that adds live video to a web or mobile app through Twilio Rooms. Twilio announced an end of life in December 2023, set a date of 5 December 2026 in March 2024, and then reversed the decision on 21 October 2024. Twilio states Video will remain a standalone product. The pricing page lists Group Rooms at $0.004 per participant minute, participant recordings at the same rate, and compositions at $0.01 per composed minute. Group Rooms support up to 50 participants.
What we like- Deep Twilio platform fit, phone dial in through Twilio Voice, clear per minute pricing
Watch out for- The 2024 shutdown announcement damaged trust even after the reversal, so check the roadmap before a long build
#6
Vonage Video API
Best for: Regulated teams and large sessions that need mature support
Visit vonage.com
Starting price$0.00410 per participant minute
Free planYes, 100,000 free minutes for new accounts, split between video sessions and advanced features
Vonage Video API is the current name for the platform that started as TokBox and OpenTok. Vonage now publishes its rate card instead of quoting on request. The base rate is $0.00410 per participant minute, and new accounts get 100,000 free minutes. The add ons are where the bill grows: individual archives cost $0.01295 per archive minute, HD composed archives cost $0.03630, and live captions cost $0.015 per connected participant minute. A recorded and captioned HD minute can cost about $0.055 once those add ons are added.
What we like- Mature platform with roots in TokBox and OpenTok, sessions up to 15,000 participants, clear published rate card
Watch out for- Recording, captions, and broadcast composition add a lot to the base rate, and several features are billed as monthly add ons from $550 per month
Starting price$0.004 per participant minute for conferencing, after 10,000 included minutes a month
Free planYes, 10,000 conferencing minutes a month, plus 10,000 live streaming minutes and 300 recording minutes a month
100ms is a video SDK built for live classrooms, tutoring, and interactive sessions. It gives you SDKs for web, iOS, Android, Flutter, and React Native, plus a prebuilt interface you can brand and launch fast. The pricing page lists conferencing at $0.004 per participant minute after the first 10,000 minutes each month. Audio only calls get 75 percent off that rate. Recording costs $0.0135 per minute after 300 included minutes. The free tier is generous for a pilot, with 10,000 conferencing minutes a month.
What we like- Strong classroom features, prebuilt interface plus SDKs, cheap live streaming at $0.0012 per viewer minute
Watch out for- HIPAA compliance costs $500 per month on the Developer plan, and higher tier support is priced as a share of revenue
#8Jitsi
Best for: Teams that must self host video and control their own data4.3/5 on
G2 (232 reviews, checked Oct 2026)
Visit jitsi.org
Starting priceFree self hosted software, no licence fee, hosting costs extra; Jitsi as a Service Basic $99 per month for 300 monthly active users, third party reported, check the 8x8 page before you buy
Free planYes, self hosted Jitsi Meet is free software, Jitsi as a Service free Developer plan for 25 monthly active users
Jitsi is the open source video platform behind Jitsi Meet, Jitsi Videobridge, and Jitsi as a Service. The software is free under Apache 2.0, so you can self host it, change it, and build a commercial product on it without paying a licence fee. You still pay for servers, bandwidth, and storage. Jitsi as a Service is the managed version from 8x8, priced per monthly active user rather than per minute. Third party summaries list Basic at $99 per month for 300 users and Standard at $499 for 1,500 users.
What we like- Fully open source under Apache 2.0, no licence fee, full control over servers and data
Watch out for- You run the servers, scaling, and support yourself when you self host, and recording through Jibri is resource heavy
Frequently asked questions
What is the cheapest white label video conferencing software?
LiveKit Cloud has the lowest managed per minute rate in this guide, with Ship at $50 per month and extra minutes at $0.0005 each, but bandwidth is billed separately. Jitsi self hosted software has no licence fee, so it can be cheapest at steady high volume once you count server costs. For a small pilot, Daily.co, Agora, and 100ms are cheapest in cash terms, because each gives 10,000 free minutes a month.
Can I fully remove the vendor brand from a white label video call?
It depends on the tool and the plan. Most tools in this guide let you set your logo, colours, and domain on the call screen. Some still show a vendor name on the join page, the waiting room, or the recording page unless you pay for a higher plan. Ask for a live demo under your brand and check every screen your users will see before you sign.
Is Twilio Video shutting down?
No. Twilio announced an end of life for Programmable Video in December 2023, extended the date to 5 December 2026 in March 2024, and reversed the decision on 21 October 2024. Twilio states that Video will remain a standalone product. Older articles that call it dead are out of date, but you should still ask Twilio for its current roadmap before a long build.
What happened to Dyte?
Dyte still exists as a company, but its video SDKs moved to maintenance only after the team joined Cloudflare. Cloudflare RealtimeKit is the successor product, and it lists audio and video participants at $0.002 per minute after 10,000 included minutes. If you already run Dyte, plan a move to RealtimeKit or another tool in this guide, and test the new SDK before you switch live users.
Do I need a HIPAA agreement for telehealth video?
Yes, if you handle protected health information in the United States. You need a signed business associate agreement with your video vendor, plus controls for recording, storage, and access. Whereby Embedded lists HIPAA compliance as a $16.99 per month add on. Daily.co and 100ms list it at $500 per month. Vonage lists it as a contact sales item. Get the agreement and the price in writing before you launch.
Sources we checked (10)
- https://whereby.com/pricing/embedded/
- https://www.daily.co/pricing/video-sdk
- https://livekit.io/pricing
- https://www.agora.io/en/pricing/
- https://www.twilio.com/en-us/video/pricing
- https://www.vonage.com/communications-apis/video/pricing/
- https://www.100ms.live/pricing
- https://jitsi.org/
- https://help.twilio.com/articles/20950630029595
- https://developers.cloudflare.com/realtime/realtimekit/platform/pricing/
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.