How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Reviews.io is the closest Trustpilot-style alternative, starting near 29 dollars a month with month-to-month billing.
- Google Business Profile is free and should be the baseline for any business with a location or service area.
- Birdeye and Podium suit multi-location brands and SMS-first teams, but both cost several hundred dollars a month.
- NiceJob is the simplest flat-rate pick for home and local service businesses at around 75 dollars a month.
- Feefo only collects verified-purchase reviews, which makes its ratings harder to fake and harder to grow.
- G2 and Yelp are audience-specific: G2 for B2B software buyers, Yelp for local consumer services in the US.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Reviews.io | Trustpilot-style reviews | $29/month | No |
 Birdeye | Multi-location brands | See website | No |
 Podium | SMS-first review requests | See website | No |
 NiceJob | Simple flat-rate reviews | $75/month | No |
 Feefo | Verified-purchase reviews | See website | No |
 G2 | B2B software buyers | See website | Yes |
 Yelp | Local consumer services | Free | Yes |
 Google Business Profile | Free local baseline | Free | Yes |
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The best trustpilot alternatives
#1Reviews.io
Best for: Trustpilot-style reviews4.8/5 on
G2 (657 reviews, checked Oct 2026)
Visit reviews.io
Starting price$29/month
Free planNo
Reviews.io is the most direct Trustpilot alternative for an e-commerce business. It hosts its own reviews on an invitation basis, displays them in widgets on your site, and starts near 29 dollars a month, with some guides citing 45 dollars for higher tiers. Billing is month-to-month per domain, which is a clear contrast with Trustpilot, where paid plans run on 12-month prepaid terms and Starter pricing sits near 99 dollars a month per domain on one pricing check and 259 dollars on another.
Reviewers rate Reviews.io highly for support and ease of use, and its G2 rating sits near 4.8 out of 5. The main trade-off is audience: buyers search Trustpilot by name, while Reviews.io reviews mostly live on your own site and in search results. If your goal is a public profile that ranks on its own, Trustpilot still wins. If your goal is credible reviews on your product pages at a lower price, Reviews.io is the better buy.
What we like- Closest Trustpilot-style experience
- Month-to-month billing
- Invitation-based reviews
- Strong support ratings
Watch out for- Smaller public audience than Trustpilot
- No free plan
- Open reviews labeled separately
#2Birdeye
Best for: Multi-location brands4.7/5 on
G2 (4,264 reviews, checked Oct 2026)
Visit birdeye.com
Starting priceSee website
Free planNo
Birdeye is the all-in-one reputation suite for multi-location brands. It manages reviews across more than 200 sites, adds AI-generated reply suggestions, listings management, surveys, and messaging, and gives each location its own dashboard under one account. That breadth is why multi-location businesses choose it over a single review host.
Pricing is quote-only, with third-party reports putting it near 299 dollars a month per location, and there is no public free tier. A single-location business will find that hard to justify against Reviews.io or NiceJob. A brand with ten or more locations, where review volume, listings accuracy, and reply speed all need central control, will find Birdeye the most complete tool on this list, and the per-location cost falls as location count rises.
What we like- Reviews across 200 plus sites
- AI replies
- Listings management
- Surveys and messaging in one suite
Watch out for- Quote-only pricing
- Third-party reports near 299 dollars a month per location
- No free plan
#3Podium
Best for: SMS-first review requests4.5/5 on
G2 (2,155 reviews, checked Oct 2026)
Visit podium.com
Starting priceSee website
Free planNo
Podium suits teams that already run customer communication by text. Review requests go out by SMS from the same inbox that handles customer messages, calls, and payments, so a customer can reply, pay, and leave a review without switching apps. That SMS-first design produces higher response rates than email-only tools for local service businesses.
Pricing is quote-only, with third-party reports putting the Core plan near 399 dollars a month, and there is no free plan or trial. That makes Podium one of the pricier options here, and it only earns its price if your team actually uses the messaging and payments features alongside reviews. If you only need review requests, NiceJob or Reviews.io deliver the same job for far less.
What we like- Reviews inside a messaging inbox
- SMS-first requests
- Calls, texts, and payments in one tool
- Strong for local services
Watch out for- Quote-only pricing
- Third-party reports near 399 dollars a month
- No free plan or trial
#4NiceJob
Best for: Simple flat-rate reviews4.8/5 on
G2 (424 reviews, checked Oct 2026)
Visit nicejob.com
Starting price$75/month
Free planNo
NiceJob is the simplest pick for home and local service businesses. It costs 75 dollars a month flat on Starter, billed monthly with no contract, and it automates review requests triggered by CRM events, so a completed job can trigger a request without staff remembering to send one. Setup is the fastest on this list, and the flat price makes budgeting easy.
The limits are scope. NiceJob focuses mainly on Google and Facebook reviews, with basic response management and limited AI help, and it lacks the multi-location depth of Birdeye. For a plumber, roofer, or cleaning company that lives on Google reviews, that focus is exactly right. For a brand that needs reviews across dozens of sites plus listings and surveys, Birdeye or Podium fit better.
What we like- Flat 75 dollar monthly price
- Simplest setup
- Automated requests from CRM events
- No contract on Starter
Watch out for- Mainly Google and Facebook reviews
- Limited AI assistance
- Fewer multi-location features than Birdeye
#5Feefo
Best for: Verified-purchase reviews4.6/5 on
G2 (155 reviews, checked Oct 2026)
Visit feefo.com
Starting priceSee website
Free planNo
Feefo only collects reviews from verified purchasers, invited after a real transaction. That makes its ratings harder to fake than open platforms where anyone with an account can post, and buyers who know the difference trust Feefo ratings more. It hosts its own reviews, supports widgets and syndication, and suits e-commerce stores that want credibility over volume.
The cost of that credibility is slower growth. You cannot collect reviews from browsers or social followers, only from buyers, and pricing is quote-only, with guides citing near 200 dollars a month. Feefo fits an established store with steady order volume that wants verified trust signals. A new store with few orders will grow reviews faster on Reviews.io or Google Business Profile.
What we like- Invitation-only, purchaser-verified reviews
- Hard to fake
- Trusted by e-commerce buyers
- Clear review labels
Watch out for- No free tier
- Quote-only pricing near 200 dollars a month in guides
- Slower review growth than open platforms
Starting priceSee website
Free planYes
G2 is the Trustpilot alternative for B2B software companies. Software buyers research on G2 before they ever visit a vendor site, and a strong G2 profile with verified user reviews drives demo requests in a way that a general review site cannot. Vendors can claim a free profile, and paid Starter plans start near 2,999 dollars a year, with higher tiers quoted.
G2 is not a general consumer review platform. A restaurant, retailer, or local service will get nothing from it, since its audience is software buyers. But for a SaaS company, G2 belongs on the shortlist alongside a general review tool, because the buyers who matter most in that market read G2 first. Trustpilot still works for e-commerce credibility, while G2 wins for software buyer trust.
What we like- Where software buyers research
- Free vendor profile
- Buyer intent data
- Large review volume
Watch out for- Paid plans from 2,999 dollars a year
- Audience limited to software
- Not a general consumer review site
Starting priceFree
Free planYes
Yelp is the local consumer alternative that needs no subscription. A free business page lets customers find you, read reviews, and contact you, and Yelp reviews rank strongly in local search for restaurants, salons, clinics, and home services in the US. Ads are available for extra visibility, priced on request.
The catch is control. You cannot invite reviews the way you can on Reviews.io or Feefo, and Yelp filters some reviews with an algorithm that owners often dispute. That makes Yelp a channel to manage rather than a tool to drive reviews, and it works best alongside a review request tool such as NiceJob or Birdeye that pushes happy customers toward Google and Yelp. Every local business should claim its free Yelp page regardless of which paid tool it chooses.
What we like- Free business page
- Huge US local audience
- Reviews rank in local search
- Ad options for extra visibility
Watch out for- No control over review collection
- Ads priced on request
- Filtered reviews frustrate some owners
Starting priceFree
Free planYes
Google Business Profile is the free baseline every business should have. Reviews left on Google appear in Maps and Search results, which is where most local customers start, and owners can reply directly at no cost. There is no subscription, no contract, and no feature gate on the core profile.
The limit is automation. Google provides no built-in review request campaigns, so you share a review link manually or use a tool such as NiceJob or Birdeye to automate requests. Google reviews also live only on Google, so a business that also needs reviews on its own site or on other platforms still needs another tool. But as a free starting point, and as the review source that matters most for local search, Google Business Profile belongs in every plan on this list.
What we like- Completely free
- Reviews appear in Maps and Search
- Direct replies
- Where local search starts
Watch out for- No automated review requests
- Manual link sharing only
- Single-platform view
How we chose
We split the market by where reviews live and who reads them. A public profile that ranks in search is a different product from a widget that displays reviews on your own site, and both are useful for different goals. We picked tools that cover general consumer trust, local search, B2B software discovery, and verified-purchase credibility, and we marked pricing as published or quote-only in every case, since several vendors hide prices behind sales calls. We excluded Trustpilot itself and excluded tools that only monitor reviews without collecting them.
What to check before you buy
Pick by where your customers already leave reviews. A plumber lives on Google and Facebook, a Shopify store lives on product-page reviews and Trustpilot-style hosts, and a software company lives on G2. Then check whether you keep the reviews if you stop paying: reviews hosted on your own site through widgets stay visible, while reviews on a paid platform profile may lose features or visibility when the subscription ends. Finally, confirm the real entry cost, including whether the free tier actually lets you collect reviews, since several platforms advertise a free tier that only lets you claim a profile without sending invitations.
Frequently asked questions
Is Reviews.io cheaper than Trustpilot?
Yes, in most cases. Reviews.io starts near 29 dollars a month with month-to-month billing, while Trustpilot paid plans run on 12-month prepaid terms and cost substantially more per domain.
Can I get reviews for free?
Yes. Google Business Profile and Yelp both offer free business pages where customers can leave reviews. Paid tools add automated requests, multi-site management, and widgets, but the free profiles are the baseline.
What is the difference between Feefo and Trustpilot?
Feefo only collects reviews from verified purchasers invited after a transaction. Trustpilot allows open reviews from anyone with an account, which grows volume faster but makes ratings easier to dispute.
Should a software company use G2 instead of Trustpilot?
G2 is the better primary platform for software, since buyers research there first. Many SaaS companies run both, using G2 for buyer trust and a general review tool for e-commerce or consumer credibility.
Do I lose my reviews if I cancel?
It depends on the platform. Reviews displayed on your own site through widgets usually stay visible, while features tied to a paid profile, such as invitations and advanced widgets, stop when the subscription ends. Confirm this before signing.
Sources we checked (0)
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.