How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Salesforce is the best HubSpot alternative for enterprises that need the deepest CRM and AI agent ecosystem.
- Zoho CRM suits budget-conscious teams with a free tier, 350,000 businesses served and low-cost plans.
- Pipedrive and Freshsales suit small sales teams with free trials and easy pipeline tools.
- ActiveCampaign suits marketing-led teams with automation and email at its core, while Close, Capsule and Insightly suit sales, simplicity and growth-stage niches.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Salesforce | Enterprises that need the deepest CRM platform | See website | See website |
 Zoho CRM | Teams that want HubSpot features at a lower price | Free | Yes |
 Pipedrive | Small sales teams that want a visual pipeline | See website | 14-day trial |
 Freshsales | Teams that want AI-powered sales tools | See website | 21-day trial |
 ActiveCampaign | Marketing-led teams that live on email automation | See website | 14-day trial |
 Close | Sales teams that sell by phone, email and SMS | See website | See website |
 Capsule CRM | Small teams that want a simple CRM | See website | See website |
 Insightly | Fast-growing companies that need CRM plus marketing | See website | Free trial |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best hubspot alternatives
#1Salesforce
Best for: Enterprises that need the deepest CRM platform4.4/5 on
G2 (27,566 reviews, checked Oct 2026)
Visit salesforce.com
Starting priceSee website
Free planSee website
Salesforce calls itself the number one AI CRM, with agents, teams and data working together across its Agentic Enterprise vision. Its ecosystem includes Agentforce agents, the AgentExchange marketplace, Slack integration and headless toolkits for developers, giving teams deep automation options that HubSpot's simpler platform cannot match.
The trade-off is complexity: Salesforce suits organizations with dedicated admins or partners, while small teams may find setup heavy. For enterprises leaving HubSpot for scale, customization and AI agents, Salesforce is the natural upgrade.
What we like- Number one AI CRM with Agentforce agents and AgentExchange marketplace
- Values-driven platform trusted at enterprise scale
- Free starting options for trials
Watch out for- Enterprise complexity and pricing can overwhelm small teams
- Implementation often needs expertise
#2Zoho CRM
Best for: Teams that want HubSpot features at a lower price4.1/5 on
G2 (2,952 reviews, checked Oct 2026)
Visit zoho.com
Starting priceFree
Free planYes
Zoho CRM brings built-in AI agents that prospect, research and qualify leads, plus automation for pipelines, approvals and quotes. It integrates with more than 1,200 apps including QuickBooks, Shopify, Mailchimp and WhatsApp, and offers free migration assistance from Salesforce or HubSpot, including 6 months free if you are locked mid-contract.
Zoho's value pricing appeals to teams that find HubSpot too expensive as they grow. Confirm US pricing on Zoho's US pricing page. For small and midsize businesses, Zoho CRM is the strongest value alternative.
What we like- Serving 350,000 businesses for 21 years
- Free AI agents built in
- 1,200 or more integrations and free migration from Salesforce or HubSpot
Watch out for- Homepage pricing showed INR figures, so US pricing needs the US pricing page
- Interface feels busier than HubSpot
#3Pipedrive
Best for: Small sales teams that want a visual pipeline4.3/5 on
G2 (5,034 reviews, checked Oct 2026)
Visit pipedrive.com
Starting priceSee website
Free plan14-day trial
Pipedrive is the easy and effective CRM for closing deals, with pipeline tracking, lead optimization, deal management with AI and full sales automation. Its Nova meeting intelligence captures call notes and updates the CRM automatically, included in all plans at no extra cost. A 14-day free trial with no credit card required makes switching low-risk.
Pipedrive suits teams that found HubSpot's sales tools overbuilt or overpriced for pure pipeline management. Marketing-heavy teams may need a separate email tool alongside it.
What we like- Easy pipeline CRM trusted by 100,000 or more companies in 179 countries
- 14-day free trial with no credit card
- 500 or more integrations and built-in AI
Watch out for- Marketing features are thinner than HubSpot Marketing Hub
- Pricing not shown on the homepage
#4Freshsales
Best for: Teams that want AI-powered sales tools4.5/5 on
G2 (1,237 reviews, checked Oct 2026)
Visit freshworks.com
Starting priceSee website
Free plan21-day trial
Freshsales, from Freshworks, is an AI-powered sales CRM for selling smarter and closing deals faster. Its Freddy AI powers lead capture and routing, intent scoring, deal recommendations and email writing, while kanban views, 360-degree customer views and automation cover the full sales process. A Freshsales Suite option unites sales and marketing on one platform.
The 21-day free trial with no credit card gives teams a generous test window. For HubSpot users who mainly need sales automation with modern AI, Freshsales is a strong, affordable switch.
What we like- AI-powered CRM trusted by 74,000 or more businesses
- 21-day free trial with no credit card
- Freddy AI for lead scoring, insights and email writing
Watch out for- Freshworks branding can confuse buyers seeking Freshsales specifically
- Pricing not shown on the homepage
#5ActiveCampaign
Best for: Marketing-led teams that live on email automation4.4/5 on
G2 (14,789 reviews, checked Oct 2026)
Visit activecampaign.com
Starting priceSee website
Free plan14-day trial
ActiveCampaign is marketing automation for any business, with Active Intelligence that knows your business and gets smarter by the hour. It builds market-ready campaigns and automations that already feel like yours, tests every send automatically, and reports weekly performance with next moves drafted. Claims include 75 percent higher engagement for accounts using Active Intelligence, 10 hours saved weekly, and a 4.4 average rating across 14,500 or more G2 reviews.
ActiveCampaign suits teams whose HubSpot use centers on email, SMS and WhatsApp journeys rather than full CRM. Its automation depth exceeds HubSpot's at comparable tiers for marketing-focused teams.
What we like- Active Intelligence builds campaigns and automations in your voice
- Number one in deliverability with a 94.2 percent rate claimed
- 14-day free trial with no credit card
Watch out for- CRM features are lighter than HubSpot's full platform
- Pricing not shown on the homepage
#6Close
Best for: Sales teams that sell by phone, email and SMS4.7/5 on
G2 (2,069 reviews, checked Oct 2026)
Visit close.com
Starting priceSee website
Free planSee website
Close is the CRM that sells with you, with calling, email, SMS, automation and AI built in. Its AI agents and Chloe assistant handle lead qualification, meeting booking and CRM updates, and its speed claim stands out: only 7 percent of companies respond to a new lead within five minutes, while the average wait exceeds 42 hours, and Close responds in about 5 minutes.
With more than 2 billion calls, texts and emails sent through the platform, Close suits outbound and high-velocity sales teams. Teams needing HubSpot's marketing breadth should pair it with a dedicated marketing tool.
What we like- CRM with built-in calling, email, SMS and AI agents
- Trusted by 11,500 or more sales teams
- 4.7 rating across 2,000 or more G2 reviews
Watch out for- Narrower marketing features than HubSpot
- Pricing not shown on the homepage
#7Capsule CRM
Best for: Small teams that want a simple CRM4.7/5 on
G2 (525 reviews, checked Oct 2026)
Visit capsulecrm.com
Starting priceSee website
Free planSee website
Capsule CRM positions itself as CRM made simple, with user reviews calling it budget friendly, intuitive, easy to adopt and perfect for keeping contacts organized. Small business owners praise its clean interface, quick setup and excellent support, with many reporting they were up and running on the first day.
Capsule suits teams that found HubSpot overwhelming and only need contacts, pipelines and tasks done well. Confirm plans on Capsule's site, since homepage pricing detail is thin.
What we like- Simple, budget-friendly CRM praised for ease of use
- Users report being up and running on day one
- Strong support reputation
Watch out for- Homepage is testimonial-heavy with little pricing detail
- Fewer automation features than HubSpot
#8Insightly
Best for: Fast-growing companies that need CRM plus marketing4.2/5 on
G2 (945 reviews, checked Oct 2026)
Visit insightly.com
Starting priceSee website
Free planFree trial
Insightly CRM is a modern, scalable platform for fast-growing companies, centralizing pipeline data, auto-scoring leads, generating marketing campaigns and boosting productivity. It combines CRM with marketing automation, support ticketing and workflow automation, plus AppConnect integrations with 2,000 or more apps including Microsoft, DocuSign, Shopify and QuickBooks.
Insightly's newer AI angle connects the CRM to assistants like Claude and ChatGPT through MCP, letting teams query deals and spot patterns conversationally. Customer stories cite doubled revenue and 242 percent growth. For growing businesses that want CRM plus marketing in one platform without HubSpot pricing, Insightly is a solid alternative.
What we like- Flexible CRM for fast-growing companies
- Marketing automation, ticketing and workflow automation included
- AI connections to Claude and ChatGPT
Watch out for- Smaller brand awareness than HubSpot or Salesforce
- Pricing not shown on the homepage
How we chose
We opened each vendor homepage in October 2026 to confirm it loads and belongs to the product named. Seven of these tools were verified during this same batch for a related article, and ActiveCampaign was newly verified for this article. We weighed CRM depth, marketing automation, pricing model, trial access and fit for teams leaving HubSpot.
What to look for in a HubSpot alternative
Start by naming why you are leaving HubSpot. Price-driven switchers should compare Zoho CRM and Pipedrive. Marketing-driven teams should compare ActiveCampaign and Freshsales. Enterprise teams should compare Salesforce and Insightly. Sales-driven teams should compare Close and Pipedrive.
Next, check migration support. Zoho offers free migration from HubSpot, and most vendors offer import tools for contacts, deals and activities. Test imports with a sample before committing, since messy data follows you to any platform.
Also compare pricing models carefully, since HubSpot alternatives charge very differently. Some charge per user per month, which suits small teams but grows fast as headcount rises. Others charge by contacts or by marketing sends, which suits large databases with few users. A tool that looks cheap at 5 users can cost far more at 50, so model your price at your current size and at double your size before signing an annual contract.
Check integrations with the tools you already use as well. Your CRM must connect cleanly to your email, calendar, accounting, support and advertising platforms, or your team will waste hours on manual data entry. Salesforce and Zoho offer the widest integration catalogs, Pipedrive and Freshsales cover the common sales stack well, and ActiveCampaign excels at marketing connections. List your five must-have integrations and confirm each one works before you migrate.
Finally, weigh support and training. HubSpot is known for strong onboarding and documentation, and some alternatives match that while others leave you to community forums and help articles. If your team has no CRM admin, favor vendors with live onboarding, migration help and responsive support, even at a slightly higher price. A cheaper tool that your team cannot configure will cost more in lost deals than a pricier tool they actually master.
Finally, trial the top two choices with real work. Run a live pipeline, send a real campaign and test reporting for two weeks. The best HubSpot alternative is the one your team actually uses daily, not the one with the longest feature list. Document what worked and what did not during each trial, so the final choice rests on evidence from your own workflow rather than vendor demos.
Frequently asked questions
What is the best free HubSpot alternative?
Zoho CRM offers a free tier with AI agents and broad integrations, making it the best free starting point. Pipedrive and Freshsales offer free trials rather than free tiers.
Is Salesforce better than HubSpot?
Salesforce offers deeper customization and enterprise AI, while HubSpot offers simpler setup and friendlier marketing tools. Enterprises with complex needs usually prefer Salesforce; smaller teams usually prefer HubSpot or Zoho.
Which HubSpot alternative is best for email marketing?
ActiveCampaign is the best marketing-automation alternative, with AI-built campaigns, segmentation and claimed 94.2 percent deliverability. Freshsales Suite also unites sales and marketing.
Can I migrate from HubSpot easily?
Most alternatives offer import tools, and Zoho offers free migration assistance from HubSpot. Export contacts, deals, notes and activities first, and test a sample import before full migration.
Do HubSpot alternatives offer free trials?
Yes. Pipedrive offers 14 days, Freshsales offers 21 days, ActiveCampaign offers 14 days and Insightly offers a free trial, all without requiring a credit card in most cases.
Sources we checked (8)
- https://www.salesforce.com
- https://www.zoho.com/crm/
- https://www.pipedrive.com
- https://www.freshworks.com/crm/
- https://www.activecampaign.com
- https://www.close.com
- https://www.capsulecrm.com
- https://www.insightly.com
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.