How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Demandbase is the closest full-platform alternative to 6sense, covering intent, advertising and sales orchestration.
- RollWorks suits mid-size teams that want ABM advertising and intent without enterprise complexity.
- ZoomInfo and Apollo suit teams that prioritise contact data and prospecting alongside intent signals.
- Bombora is the best pure intent data provider, feeding intent into your existing CRM and ad tools.
- ABM pricing is usually annual and quote-based, so expect a sales conversation before any firm number.
6sense built its name on account-based marketing powered by intent data: spotting which companies are researching your category, then orchestrating ads, sales outreach and personalisation around those accounts. Its alternatives split into full ABM platforms, data providers and advertising tools. The eight below cover that range, and the right pick depends on whether you need a platform, data, or both.
Pricing is usually annual and quote-based, tied to account volume, users and features. Prices below are marked "See website" and you should expect a proposal call. A pilot on a defined account list is the best test, since intent quality varies by industry and region.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Demandbase | Full ABM platform | See website | No |
 RollWorks | Mid-size ABM advertising | See website | No |
 ZoomInfo | Contact data and intent | See website | Free trial |
 Apollo.io | Prospecting and sequences | See website | Yes |
 Cognism | EMEA contact data | See website | Free trial |
 Bombora | Pure intent data | See website | No |
 Dealfront | Website visitor identification | See website | Free trial |
 Clearbit | Enrichment and routing | See website | No |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best 6sense alternatives
Starting priceSee website
Free planNo
Demandbase is the most complete alternative to 6sense, covering account identification, intent data, advertising, sales orchestration and analytics in one platform. Its B2B data and intent signals help teams prioritise accounts, run display and social campaigns to buying groups, and alert sales when accounts surge. The platform suits enterprise B2B teams with a defined target account list.
Pricing and implementation are enterprise-scale, with onboarding that takes weeks. For a large B2B team that wants one ABM platform rather than several point tools, Demandbase is the closest 6sense replacement.
What we like- Full ABM suite with intent, ads, sales orchestration and analytics
- Strong B2B data
- Mature platform
Watch out for- Enterprise pricing
- Implementation takes time and onboarding
Starting priceSee website
Free planNo
RollWorks targets mid-size B2B teams that want ABM advertising and intent without enterprise complexity. Account-based display and social campaigns run from target lists, intent signals prioritise accounts, and integrations with HubSpot and Salesforce keep sales aligned. Setup is faster than Demandbase or 6sense.
Sales orchestration depth is thinner, and the data scale is smaller than the giants. For a mid-size team that wants ABM advertising running quickly, RollWorks is the most accessible platform here.
What we like- ABM advertising and intent in a simpler package
- Good HubSpot and Salesforce integration
- Faster setup than enterprise rivals
Watch out for- Less depth on sales orchestration than 6sense or Demandbase
- Smaller data scale
#3ZoomInfo
Best for: Contact data and intent4.5/5 on
G2 (9,130 reviews, checked Oct 2026)
Visit zoominfo.com
Starting priceSee website
Free planFree trial
ZoomInfo is primarily a B2B data platform, with contact and company records, org charts, intent signals and buying scoops such as funding or leadership changes. Sales teams use it for prospecting and list building, while marketing teams use intent to prioritise accounts. The database is largest in North America, and integrations cover major CRMs.
Pricing is premium, and accuracy varies outside core markets. For a team whose ABM gap is data and prospecting rather than advertising orchestration, ZoomInfo is the strongest data choice.
What we like- Huge B2B contact and company database
- Intent signals and scoops
- Strong Salesforce integration
Watch out for- Premium pricing
- Data accuracy varies by region and niche
Starting priceSee website
Free planYes
Apollo.io combines a large B2B contact database with outbound sequences, email, dialer and analytics in one tool. Sales teams build lists, run multi-step sequences and track replies without separate tools. The free tier covers small teams, and pricing scales with contacts and features.
Intent signals exist but are thinner than Bombora's or 6sense's, since Apollo's strength is prospecting rather than intent modelling. For a sales-led team that wants data plus outreach in one place, Apollo is the best value option.
What we like- Large contact database with sequences and dialer
- Free tier for small teams
- Good for outbound prospecting
Watch out for- Intent depth trails Bombora and 6sense
- Data quality varies by niche
#5Cognism
Best for: EMEA contact data4.5/5 on
G2 (1,365 reviews, checked Oct 2026)
Visit cognism.com
Starting priceSee website
Free planFree trial
Cognism is the leading B2B data provider for Europe, with contact data built around GDPR compliance, including verified mobile numbers and intent signals. Sales teams use it for prospecting in EMEA markets where US-centric databases thin out, and integrations cover Salesforce and HubSpot.
North American coverage trails ZoomInfo, and pricing is premium. For a team selling into Europe that needs compliant, accurate contact data, Cognism is the best regional choice.
What we like- Strong European contact data with compliance focus
- Intent signals
- Good Salesforce and HubSpot integration
Watch out for- North American coverage trails ZoomInfo
- Premium pricing
Starting priceSee website
Free planNo
Bombora runs the largest B2B intent data cooperative, tracking which companies research which topics across thousands of publisher sites. Company Surge scores flag accounts whose research activity spikes, and the data feeds CRMs, ad platforms and ABM tools through integrations. Many ABM platforms, including rivals here, use Bombora data underneath.
Bombora sells data, not a full platform, so teams need other tools for advertising and outreach. For a team that already has CRM and ad tools and wants the best intent signal to feed them, Bombora is the purest choice.
What we like- Largest B2B intent data cooperative
- Company Surge signals
- Feeds CRM, ads and ABM tools
Watch out for- Data only, so you need other tools to act on it
- Pricing is enterprise
Starting priceSee website
Free planFree trial
Dealfront, formerly Leadfeeder, identifies companies visiting your website, even when no one fills a form. Firmographic and intent data enrich those visitors, and integrations push them to CRM and sales tools for follow-up. The tool suits European teams and B2B sites with meaningful anonymous traffic.
Identification is company-level and probabilistic, so it cannot name individual visitors, and scale trails larger data vendors. For a B2B team that wants to act on anonymous web traffic, Dealfront turns invisible visits into a sales list.
What we like- Identifies anonymous website visitors as companies
- Intent and firmographic data
- Good for European markets
Watch out for- Visitor identification is probabilistic, not exact
- Smaller scale than ZoomInfo
Starting priceSee website
Free planNo
Clearbit enriches leads in real time, turning an email address into a company, role, size and industry profile for routing, scoring and personalisation. Forms shorten because enrichment fills the rest, and APIs serve product-led teams that need data inside their own tools. The company is now part of HubSpot, which deepens HubSpot integration.
The roadmap favours HubSpot users, and the data product is narrower than ZoomInfo's full database. For a HubSpot team that wants enrichment and routing done well, Clearbit is the natural fit.
What we like- Real-time enrichment of leads and forms
- Routing and scoring
- Strong API and integrations
Watch out for- Now part of HubSpot, so roadmap favours HubSpot users
- Data product is narrower than ZoomInfo
How we chose
We compared tools on their published ABM features, data coverage, pricing pages and public reviews from B2B marketers and sales teams. We favoured tools with clear intent signals, account targeting and CRM integration, whether as platforms or data providers. Prices were marked "See website" because ABM pricing is annual and quote-based. We did not claim hands-on testing.
Building an ABM stack without 6sense
Most teams combine two or three tools rather than one platform. A common stack pairs Bombora intent data with ZoomInfo or Cognism contact data and RollWorks advertising, all synced to Salesforce or HubSpot. That combination covers identification, data and activation at a lower cost than a single enterprise platform, though it needs integration work.
Start with your account list. Define ideal customer criteria, build a target list of a few hundred accounts, and test intent quality on that list before buying. Run a pilot campaign to a subset, measure engagement and meetings, and only then scale. Intent data quality varies by industry, so a pilot on your real accounts matters more than any vendor demo.
An ABM pilot should prove meetings, not impressions. Pick fifty target accounts, run the same campaign concept through the shortlisted platform for one quarter, and measure engaged accounts, sales meetings and pipeline created, not clicks or ad views, since ABM exists to open deals. Align sales before the pilot starts: agree which accounts count, who follows up within a day of a surge signal, and what message they send, because intent data wasted on slow follow-up produces nothing. Review data quality on your own accounts, since intent coverage varies by industry and region, and a platform that shines for software companies may thin out for manufacturing. Only scale after the pilot shows meetings at a cost per meeting your team accepts.
Sales follow-up speed decides whether intent data pays. When an account surges, the assigned rep should reach out within one business day with a message tied to the topics that account researched, not a generic pitch, because intent signals decay fast and competitors act on the same data. Track response rates by follow-up speed to prove the point internally: teams that follow up same-day typically book far more meetings than teams that wait a week. Build a simple playbook for surge accounts, naming who acts, what they send and when they escalate, so the process survives staff changes. Intent data without a fast, specific follow-up motion is just an expensive report.
Frequently asked questions
What is the best alternative to 6sense?
Demandbase is the closest full-platform alternative, covering intent, advertising and sales orchestration. RollWorks suits mid-size teams, while Bombora suits teams that want pure intent data to feed existing tools. The best pick depends on whether you need a platform, data or advertising.
Is Demandbase better than 6sense?
Both are enterprise ABM platforms with similar scope, and the better choice depends on your stack, data needs and team size. Demandbase is strong on advertising and orchestration, while 6sense is known for predictive analytics. Trial both on your target account list before deciding.
What is intent data in ABM?
Intent data signals which companies are researching topics related to your product, based on content consumption across publisher sites and your own website. ABM teams use it to prioritise accounts, time outreach and personalise campaigns. Bombora's Company Surge is a well-known intent signal.
Do I need an ABM platform or just intent data?
If you already have CRM, advertising and sales tools, intent data from Bombora plus contact data from ZoomInfo or Cognism may suffice. If you want one system for targeting, advertising and orchestration, a platform like Demandbase or RollWorks fits better. Start with your existing stack's gaps.
How much does ABM software cost?
Most ABM platforms charge annual subscriptions quoted by account volume, users and features, often in the tens of thousands of dollars for enterprise tiers. Data providers price by records or usage, while RollWorks and Apollo offer lower entry points. Expect a sales conversation for exact pricing.
Can small businesses use ABM tools?
Yes, though enterprise platforms may be overkill. RollWorks and Apollo suit smaller teams with lower entry costs, and Dealfront's visitor identification works for modest traffic. Start with a small target account list and a single use case, such as advertising to open opportunities, before scaling.
Sources we checked (8)
- https://www.demandbase.com
- https://www.rollworks.com
- https://www.zoominfo.com
- https://www.apollo.io
- https://www.cognism.com
- https://bombora.com
- https://www.dealfront.com
- https://clearbit.com
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.