How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Klaviyo at $20 per month is the closest feature match for Shopify stores leaving Omnisend, but its price rises steeply as contact counts grow.
- Brevo at $9 per month and MailerLite at $12 per month give the lowest bills for large lists, since Brevo charges by email volume rather than by contacts.
- Mailchimp at $13 per month suits general marketing beyond ecommerce, while ActiveCampaign at $15 per month suits teams that need deeper automation logic.
- Always compare prices at your actual contact count, since entry prices in this guide cover different list sizes.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Klaviyo | Shopify and DTC stores | $20 per month (billed annually) | Yes |
 Mailchimp | General marketing and newsletters | $13 per month (billed annually) | Yes |
 Brevo | Large lists on a tight budget | $9 per month (billed annually) | Yes |
 ActiveCampaign | Deep automation and lifecycle marketing | $15 per month (billed annually) | Free trial |
 MailerLite | Simple campaigns at low cost | $12 per month (billed annually) | Yes |
 Drip | Behavioural ecommerce automation | $39 per month (billed annually) | Free trial |
 Constant Contact | Local businesses and events | $12 per month (billed annually) | Free trial |
 Moosend | Affordable automation for small teams | $9 per month (billed annually) | Free trial |
 Kit | Creators and newsletter businesses | $39 per month (billed annually) | Yes |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best Omnisend alternatives
#1Klaviyo
Best for: Shopify and DTC stores4.6/5 on
G2 (1,368 reviews, checked Oct 2026)
Visit klaviyo.com
Starting price$20 per month (billed annually)
Free planYes
Klaviyo is the natural first alternative for stores that outgrow Omnisend. Its Shopify integration pulls order, product, and browsing data into profiles, which lets teams segment by purchase history, predicted value, and behaviour without manual exports. Prebuilt flows for welcome, abandoned cart, browse abandonment, and post-purchase cover the automations most stores need first, and SMS can run alongside email in the same workflow.
Cost is the warning. Email starts at $20 per month, but that tier covers a limited profile count, and the bill rises sharply as a list grows. Teams also need time to learn segmentation, flow logic, and deliverability settings. Klaviyo fits direct-to-consumer brands where email and SMS drive a large share of revenue and where segmentation work pays for itself.
What we like- Deep Shopify data and segmentation
- Strong prebuilt flows for abandonment and post-purchase
- SMS in the same platform
Watch out for- Price climbs fast with profile counts
- Learning curve for advanced segmentation and reporting
#2Mailchimp
Best for: General marketing and newsletters4.4/5 on
G2 (5,436 reviews, checked Oct 2026)
Visit mailchimp.com
Starting price$13 per month (billed annually)
Free planYes
Mailchimp remains the best-known name in email marketing, and that familiarity helps teams that do more than sell online. Essentials at $13 per month covers campaigns, basic automation, templates, and landing pages, while higher tiers add customer journeys, multivariate testing, and send-time optimisation. The free plan covers up to 250 contacts, which lets small teams test the editor and reporting before paying.
Ecommerce depth is the gap. Product recommendations, behaviour flows, and Shopify data handling are present but less central than in Klaviyo, Drip, or Omnisend. Billing also needs care, since Mailchimp has charged for unsubscribed contacts in ways that surprise some users. Mailchimp fits businesses that mix newsletters, events, and store sales, rather than stores that live on ecommerce flows alone.
What we like- Familiar interface and large template library
- Strong general marketing tools beyond ecommerce
- Wide integration list
Watch out for- Ecommerce automation is less deep than Klaviyo or Omnisend
- Unsubscribed contacts can still count toward billing
#3Brevo
Best for: Large lists on a tight budget4.5/5 on
G2 (2,747 reviews, checked Oct 2026)
Visit brevo.com
Starting price$9 per month (billed annually)
Free planYes
Brevo, formerly Sendinblue, changes the pricing maths for stores with big lists. Instead of charging mainly by contacts, paid plans start at $9 per month for a set monthly email volume, with unlimited contacts stored. The free plan allows 300 emails per day, which suits very small senders. Built-in CRM, SMS, and transactional email keep several tools in one account.
The trade-off is ecommerce polish. Brevo covers abandoned cart and welcome flows, but its template and flow library is less store-focused than Omnisend or Klaviyo, and its editor feels more functional than beautiful. Brevo fits stores and publishers with large lists and moderate sending, where contact-based pricing from rivals would cost far more each month.
What we like- Volume-based pricing with unlimited contact storage
- Email, SMS, and CRM in one platform
- Generous free tier
Watch out for- Ecommerce automation templates are thinner than Klaviyo
- Design tools feel plainer than Mailchimp
#4ActiveCampaign
Best for: Deep automation and lifecycle marketing4.4/5 on
G2 (14,789 reviews, checked Oct 2026)
Visit activecampaign.com
Starting price$15 per month (billed annually)
Free planFree trial
ActiveCampaign is the pick for teams that think in customer journeys rather than single campaigns. Starter at $15 per month billed annually for 1,000 contacts includes a visual automation builder, conditional branches, lead scoring, and CRM features that tie marketing to sales follow-up. That logic handles onboarding sequences, win-back campaigns, and multi-step nurture flows better than most tools in this price range.
Simplicity suffers. The platform has many settings, and a team that only sends a monthly newsletter may find it more than it needs. There is no free plan, only a 14-day trial, so testing needs a clear plan. ActiveCampaign fits service businesses, SaaS firms, and stores with longer buying cycles where automation logic drives revenue.
What we like- Visual automation builder with conditional logic
- Strong CRM and lead scoring
- Good deliverability tools
Watch out for- No free plan, only a trial
- Complexity can overwhelm teams that only need simple campaigns
#5MailerLite
Best for: Simple campaigns at low cost4.6/5 on
G2 (1,114 reviews, checked Oct 2026)
Visit mailerlite.com
Starting price$12 per month (billed annually)
Free planYes
MailerLite wins on ease. The editor is clean, setup takes minutes, and paid plans start at $12 per month with landing pages, forms, and basic automation included. The free plan covers up to 250 subscribers, which is enough for a small newsletter or a new store to test sending, templates, and reporting. Support quality is also a frequent positive in public reviews.
Depth is limited. Automation branches, ecommerce flows, and segmentation do not match Klaviyo, Drip, or ActiveCampaign, and stores that need behaviour-based flows will hit ceilings sooner. MailerLite fits creators, small businesses, and newsletters that want good-looking campaigns without a steep learning curve or a high bill.
What we like- Clean editor and easy setup
- Low entry price
- Landing pages and forms included
Watch out for- Automation depth is basic compared with ActiveCampaign
- Ecommerce features are limited
#6Drip
Best for: Behavioural ecommerce automation4.4/5 on
G2 (480 reviews, checked Oct 2026)
Visit drip.com
Starting price$39 per month (billed annually)
Free planFree trial
Drip is built for ecommerce brands that want automation to react to what shoppers actually do. The platform tracks site behaviour, purchase history, and engagement, then triggers workflows for abandoned carts, replenishment, win-back, and post-purchase follow-up. Its visual builder makes multi-step flows easier to read than a long list of rules, and Shopify and WooCommerce integrations keep store data current.
Price and focus limit its audience. Plans start at $39 per month for up to 2,500 contacts, with no free plan beyond a 14-day trial, so small stores may find Omnisend or Brevo cheaper. Drip also fits stores better than general newsletters or service businesses. It suits growing DTC brands that already know email drives revenue and want deeper behaviour logic.
What we like- Deep behaviour-based workflows for stores
- Strong Shopify and WooCommerce data
- Visual workflow builder
Watch out for- Higher entry price than Omnisend
- No free plan
- Overkill for simple newsletters
Starting price$12 per month (billed annually)
Free planFree trial
Constant Contact targets local businesses, nonprofits, and event organisers rather than advanced ecommerce teams. Lite at $12 per month includes email campaigns, templates, and basic automation, while higher tiers add ecommerce, social posting, and event tools. The editor is among the easiest in this guide, and onboarding help suits owners who do marketing alongside running a business.
Automation depth is the limit. Behaviour flows, segmentation, and conditional journeys lag behind Klaviyo, Drip, and ActiveCampaign, and there is no free plan, only a trial period. Constant Contact fits shops, clinics, clubs, and event teams that send regular campaigns and event invitations and want a tool that stays out of the way.
What we like- Very easy editor for beginners
- Event marketing and social tools included
- Helpful onboarding and support
Watch out for- Automation is basic compared with Klaviyo or ActiveCampaign
- No free plan, only a trial
#8Moosend
Best for: Affordable automation for small teams4.7/5 on
G2 (745 reviews, checked Oct 2026)
Visit moosend.com
Starting price$9 per month (billed annually)
Free planFree trial
Moosend offers a rare mix: a low starting price with real automation included. Plans start at $9 per month, covering campaigns, automation workflows, landing pages, and segmentation for small lists. The editor is straightforward, and the platform suits teams that want more than a simple newsletter tool without paying Klaviyo prices.
Scale and integrations are thinner. The integration catalogue is smaller than Mailchimp or Klaviyo, and ecommerce automation does not match Omnisend or Drip in depth. There is also no free plan, only a trial, so buyers should test automation and deliverability during that window. Moosend fits small teams and startups that want affordable automation and a simple setup.
What we like- Low entry price with automation included
- Clean editor
- Good value for small lists
Watch out for- No free plan, only a trial
- Smaller integration list than Mailchimp
- Ecommerce depth is moderate
Starting price$39 per month (billed annually)
Free planYes
Kit, formerly ConvertKit, serves creators who earn from newsletters, courses, and digital products. The free plan covers up to 10,000 subscribers for newsletters, which is unusually generous, while paid plans start at $39 per month and add automation, visual builders, and commerce tools for selling products. Forms, landing pages, and subscriber tagging fit creators who grow an audience first and sell second.
Stores should look elsewhere for deep ecommerce flows. Kit handles product sales, but its Shopify automation, product recommendations, and store segmentation do not match Klaviyo, Drip, or Omnisend. Paid pricing also starts higher than MailerLite or Brevo. Kit fits writers, podcasters, course creators, and newsletter businesses, not stores that need cart recovery as a core feature.
What we like- Creator-focused tools for newsletters and digital products
- Generous free tier for subscribers
- Simple automation
Watch out for- Higher paid entry price than rivals
- Ecommerce store features are thinner than Klaviyo or Omnisend
How we chose
We compared vendor pricing pages, product documentation, and public reviews on G2, Capterra, and Reddit, and we checked each tool against the same questions: entry price at a comparable list size, free plan limits, ecommerce automation depth, SMS support, and fit for stores versus creators. We gave weight to transparent pricing and to a clear replacement fit for Omnisend users, including Shopify integration and prebuilt ecommerce flows. Where entry prices cover different contact counts, we note that difference rather than presenting them as like-for-like.
Switching from Omnisend without losing subscribers
A platform move can hurt deliverability if lists, flows, and sending domains move badly. A careful sequence protects both subscribers and revenue.
Compare prices at your real list size
Entry prices in this guide cover different contact counts, from 250 free contacts to 2,500 paid contacts. Price each shortlisted tool at your current list size and at your expected size in twelve months, including SMS if you use it. A tool that looks cheapest at 500 contacts may be the most expensive at 10,000.
Move flows in priority order
Start with revenue-critical flows: welcome, abandoned cart, and post-purchase. Rebuild and test each flow on the new platform before turning off the old one, checking triggers, delays, discounts, and product data. Move newsletters and lower-value campaigns only after the core flows send correctly.
Warm up your sending domain
If you change sending domains or dedicated IPs, increase volume gradually rather than sending to your full list at once. Monitor bounce rates, spam complaints, and open rates during the first few sends. A slow warm-up protects your sender reputation and keeps campaigns out of spam folders.
Frequently asked questions
What is the best Omnisend alternative for Shopify?
Klaviyo is the closest feature match for Shopify stores, with deep order and behaviour data, strong segmentation, and SMS in the same platform. Drip is another strong Shopify option for behaviour-based automation. Omnisend itself remains cheaper than both for many small stores, so compare prices at your exact contact count before switching.
Is Brevo really cheaper than Omnisend?
For large lists with moderate sending, often yes, because Brevo charges by email volume with unlimited contact storage, while Omnisend charges by contacts. For small lists with high sending frequency, the gap narrows or reverses. Compare both tools at your list size and monthly send volume, not at their entry prices alone.
Can I migrate my lists and automations from Omnisend?
Lists usually export as CSV files and import into a new platform, though tags, segments, and custom fields need checking after import. Automations rarely transfer directly and must be rebuilt flow by flow. Plan time for rebuilding, testing, and re-checking triggers, since a missed trigger can cost sales.
Do these alternatives include SMS?
Klaviyo, Brevo, and ActiveCampaign include SMS options, while others focus mainly on email or charge separately for SMS. Omnisend is known for email, SMS, and push in one workflow, so SMS-heavy stores should check SMS pricing and country coverage on any replacement. SMS costs vary by country and volume.
Which alternative is best for a small store on a budget?
Brevo and MailerLite are strong budget picks, starting at $9 and $12 per month respectively, with free plans for small lists. Brevo suits larger lists with moderate sending, while MailerLite suits simple campaigns and newsletters. If ecommerce flows matter most, compare Omnisend itself against Klaviyo at your list size before deciding.
Sources we checked (9)
- https://www.klaviyo.com/pricing
- https://mailchimp.com/pricing
- https://www.brevo.com/pricing
- https://www.activecampaign.com/pricing
- https://www.mailerlite.com/pricing
- https://www.drip.com/pricing
- https://www.constantcontact.com/pricing
- https://moosend.com/pricing
- https://kit.com/pricing
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.