How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- MoEngage itself is not listed here, since this article covers alternatives to it: customer engagement platforms for push, email, SMS, WhatsApp, and in-app messaging.
- Enterprise platforms such as Braze and Iterable price by monthly active users or contacts under annual contracts, so budget for the contract, not a monthly fee.
- Customer.io and Klaviyo publish entry prices ($100 and $20 per month), which makes them far easier to evaluate without a sales call.
- If push notifications are your main channel, OneSignal gives you a free tier and same-day setup that enterprise suites cannot match.
- Pricing units differ across vendors (profiles, active users, seats, messages), so compare costs at your actual audience size, not at the headline price.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Braze | Enterprise cross-channel scale | See website | Trial only |
 CleverTap | Mobile-first retention | See website | Trial only |
 OneSignal | Push-first small teams | $19 per month | Yes |
 Iterable | Real-time AI journeys | See website | No |
 Customer.io | Data-driven messaging | $100 per month | Trial only |
 Klaviyo | Ecommerce email and SMS | $20 per month | Yes |
 Intercom | Support-led engagement | See website | Trial only |
 Netcore | AI-native engagement | See website | No |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best MoEngage alternatives
#1Braze
Best for: Enterprise cross-channel scale4.4/5 on
G2 (1,965 reviews, checked Oct 2026)
Visit braze.com
Starting priceSee website
Free planTrial only
Braze is the enterprise standard for cross-channel engagement at scale, with multi-channel messaging across email, mobile and web push, SMS, RCS, WhatsApp, and more, plus real-time segmentation and journey orchestration through Canvas workflows. It suits consumer brands with serious mobile apps needing orchestration across channels, with in-app messages, banners, and content cards alongside outbound messaging. Enterprise plans are quote-based, with guides citing $60,000 to $150,000 or more per year for enterprise tiers, and a free trial is available with no permanent free plan confirmed.
The learning curve is steep, Canvas workflows slow down at high event volumes, and ingestion lag affects enterprise users with massive volumes, according to current comparisons. For large consumer brands that need the deepest cross-channel orchestration and can fund an enterprise contract, Braze is the best pick, while smaller teams should start with OneSignal or Klaviyo instead.
What we like- Multi-channel messaging at scale
- Real-time segmentation
- Journey orchestration
- Canvas workflows
Watch out for- Enterprise pricing $60,000 to $150,000 plus per year
- Steep learning curve
- Complex Canvas workflows slow down at high volume
#2CleverTap
Best for: Mobile-first retention4.6/5 on
G2 (681 reviews, checked Oct 2026)
Visit clevertap.com
Starting priceSee website
Free planTrial only
CleverTap is the closest MoEngage match on raw data depth, storing up to 10 years of historical user data versus MoEngage default of roughly 3 months, with mobile-first analytics and engagement in one tool. Features include AI segmentation, no-code journeys, push, email, SMS, WhatsApp, and RCS, plus in-app messages, web pop-ups, app inbox, and native display formats. Plans run Core, Pro, and Ultimate, with a free trial on Core, and pricing is custom in most guides, though some cite entry around $75 per month.
Sales-led buying slows evaluation compared with self-serve tools, and migration effort is medium to high for teams moving large user histories. For mobile-first companies wanting analytics and engagement in one tool with deep historical data, CleverTap is the best pick, and its retention analytics help teams understand lifecycle behavior without separate analytics tools.
What we like- Mobile-first analytics built in
- AI segmentation
- No-code journeys
- Up to 10 years of historical data
Watch out for- Pricing custom, around $75 per month entry in some guides
- Sales-led buying
- Migration effort medium to high
#3OneSignal
Best for: Push-first small teams4.7/5 on
G2 (1,221 reviews, checked Oct 2026)
Visit onesignal.com
Starting price$19 per month
Free planYes
OneSignal is the best push-first tool for startups and mid-market teams, with a free plan up to 1,000 monthly active users and Growth at $19 per month plus usage at $0.012 per mobile push monthly active user. Developer-friendly APIs make setup fast, often same-day, and channels cover mobile and web push, email, SMS, RCS, in-app messages, and Live Activities. That combination suits apps and small teams whose main channel is push, with email and SMS added as needed.
Usage-based pricing means costs grow with audience size beyond the base plan, and advanced features such as higher-tier journeys and enterprise controls need Professional or Enterprise plans. For push-led teams that want a free way in and fast setup, OneSignal is the best pick, and its free tier lets small apps start messaging without a sales call or contract.
What we like- Free tier up to 1,000 monthly active users
- Same-day setup
- Developer-friendly APIs
- Push, email, and SMS
Watch out for- Growth $19 per month plus usage at $0.012 per mobile push MAU
- Advanced features need higher tiers
- Enterprise features quote-based
#4Iterable
Best for: Real-time AI journeys4.4/5 on
G2 (839 reviews, checked Oct 2026)
Visit iterable.com
Starting priceSee website
Free planNo
Iterable offers real-time AI-driven journeys for large brands, with flexible APIs, cross-channel campaigns across email, SMS, WhatsApp, RCS, and push, plus advanced personalization and a native customer data platform for teams needing a unified data layer. Its journey builder handles sophisticated lifecycle programs, and its data depth suits teams that want a single customer profile driving every channel. Pricing is enterprise quote-based, with no free plan, and migration effort is high for teams moving complex journeys.
The learning curve is moderate to high, and smaller teams will find Iterable heavyweight and expensive compared with Klaviyo or Customer.io. For growth and enterprise teams running sophisticated cross-channel lifecycle programs at scale, Iterable is the closest like-for-like enterprise swap, and its CDP depth is a specific advantage over platforms without a unified data layer.
What we like- Flexible APIs
- Cross-channel campaigns at scale
- Advanced personalization
- Native CDP for unified data
Watch out for- Enterprise quote-based pricing
- Migration effort high
- Moderate to high learning curve
Starting price$100 per month
Free planTrial only
Customer.io suits developer-led lifecycle teams that want event-triggered messaging driven by their own data, with email, SMS, WhatsApp, push, and webhooks, plus in-app messages included on every plan. Its published entry price of $100 per month makes evaluation far easier than quote-based rivals, with Essentials, Standard, Premium, and Enterprise tiers scaling by profiles and features. Data-driven workflows let product teams trigger messages from real user behavior rather than fixed schedules.
Entry price at $100 per month exceeds Klaviyo $20 and OneSignal $19, making Customer.io a poor fit for very small teams, and scale plans are custom. Data setup also matters: teams without clean event data gain less from its data-driven model. For product-led teams that want messaging driven by their own event data with transparent entry pricing, Customer.io is the best pick.
What we like- Published entry price $100 per month
- Event-triggered messaging from your own data
- In-app messages on every plan
Watch out for- Entry price higher than Klaviyo or OneSignal
- Scale plans custom
- Needs data setup for best value
#6Klaviyo
Best for: Ecommerce email and SMS4.6/5 on
G2 (1,368 reviews, checked Oct 2026)
Visit klaviyo.com
Starting price$20 per month
Free planYes
Klaviyo is the best ecommerce email and SMS platform, with revenue tracking that ties campaigns directly to orders, plug-and-play integrations with Shopify and other ecommerce platforms, and an easy interface that suits small and mid-sized stores. Entry pricing is listed at $20 per month in current guides, with other guides citing $45 per month per contact tier, reflecting different list sizes and billing models, and a free tier covers small lists. Email and SMS are the core channels, with flows, campaigns, and segmentation built for ecommerce lifecycle marketing.
Per-contact pricing scales with list size, so large lists cost far more than the entry price, and email and SMS are billed separately, raising total cost for stores using both. Mobile push depth also trails Braze, CleverTap, and OneSignal. For ecommerce stores where email and SMS drive revenue, Klaviyo is the best pick, and its revenue attribution justifies the cost for stores that track campaign ROI closely.
What we like- Free tier available
- Ecommerce email and SMS with revenue tracking
- Plug-and-play integrations
- Easy to use
Watch out for- Per-contact pricing scales with list size
- Email and SMS billed separately
- Less mobile push depth than rivals
#7Intercom
Best for: Support-led engagement4.5/5 on
G2 (3,918 reviews, checked Oct 2026)
Visit intercom.com
Starting priceSee website
Free planTrial only
Intercom combines support-led engagement with an AI agent, covering messaging, help center, and proactive outreach in one platform, suiting product-led teams that want support and engagement together rather than separate tools. Its AI agent handles common questions automatically, freeing human agents for complex cases, and its messaging tools cover in-app, email, and push for onboarding and retention. Pricing is custom at higher tiers, with a free trial available and entry plans varying by seats and contacts.
Support focus limits pure marketing use compared with Braze or Iterable, since Intercom is built around conversations rather than large-scale campaign orchestration, and costs scale with seats and contacts. For teams where support conversations drive retention and engagement, Intercom is the best pick, and its AI agent automation is a growing advantage as support volumes rise.
What we like- Support-led engagement with AI agent
- Messaging plus help center
- Strong for product-led teams
- AI agent automation
Watch out for- Pricing custom at higher tiers
- Support focus limits pure marketing use
- Costs scale with seats and contacts
Starting priceSee website
Free planNo
Netcore is an AI-native customer engagement platform combining a unified customer data platform, native RFM intelligence, and agentic AI agents for content, segments, and insights, orchestrating campaigns across email, push, SMS, WhatsApp, and in-app in one platform. Automated RFM segmentation detects when customers shift from loyal to at-risk in real time, triggering win-back campaigns before churn, without external analytics tools. Outcome-based pricing links 30 percent of the platform fee to KPIs and business outcomes, with 75 percent fixed, aligning vendor incentives with results.
Pricing is custom based on monthly tracked users and feature requirements, and the outcome-linked fee adds complexity to budgeting. Netcore US presence is smaller than Braze or Iterable, though it serves over 1,000 global brands in ecommerce, fintech, and retail. For teams that want AI-native engagement with built-in analytics and outcome-linked pricing, Netcore is a strong pick, and its RFM automation suits retail and ecommerce brands focused on retention.
What we like- AI-native platform with CDP and RFM intelligence
- Agentic AI agents
- Unified email delivery
- Outcome-based pricing
Watch out for- Custom platform pricing
- Outcome-linked fee adds complexity
- Smaller US presence than Braze or Iterable
How we chose
We compared platforms on channels, analytics depth, journey sophistication, pricing transparency, and fit for different team sizes, weighting whether entry pricing is published or quote-based. We favored tools with published pricing where available, and we marked Braze, CleverTap, Iterable, Intercom, and Netcore as See website where pricing is custom rather than guessing a figure. Prices come from vendor pages and current guides, and pricing units differ across vendors, so compare costs at your actual audience size. We did not test any tool hands-on, and we did not list MoEngage itself as one of its own alternatives.
Buying guide
Start from your main channel and audience size. If push is your main channel, start with OneSignal free tier and upgrade to Growth as your audience grows. If ecommerce email and SMS drive revenue, start with Klaviyo free tier and track revenue per campaign. If product behavior should drive messaging, evaluate Customer.io $100 entry plan with your real event data. If you need enterprise orchestration, request quotes from Braze, Iterable, and CleverTap at your actual monthly active user count, and compare total contract cost, not headline monthly fees.
Before committing, check four things: whether pricing is per profile, active user, contact, or message, and what your real audience costs under each model, whether AI features such as send time optimization and predictive segments are included or higher-tier only, whether migration support covers your existing journeys and user history, and whether data residency and compliance needs are met for your markets. Pilot on one journey first, measure retention and revenue lift, and scale only when the pilot shows clear improvement over your current tool.
Frequently asked questions
What is the best MoEngage alternative for mobile apps?
CleverTap is the closest mobile-first match, with analytics and engagement in one tool and deep historical data. OneSignal is the best push-first pick for smaller apps, while Braze suits large consumer brands needing enterprise cross-channel orchestration.
Which MoEngage alternative is cheapest?
OneSignal is cheapest to start, with a free tier up to 1,000 monthly active users and Growth at $19 per month plus usage. Klaviyo free tier also covers small ecommerce lists, while Customer.io entry at $100 per month suits teams needing data-driven messaging.
Do these platforms charge by users or messages?
Both, depending on vendor: Braze and Iterable price by monthly active users or contacts under annual contracts, Klaviyo prices per contact, OneSignal prices by monthly active users plus usage, and Customer.io prices by profiles. Compare costs at your actual audience size, not headline prices.
Can I migrate from MoEngage easily?
Migration effort varies: OneSignal and Klaviyo offer low to medium effort for simpler setups, while CleverTap, Iterable, and Braze require medium to high effort for complex journeys and large user histories. Plan migration during a low-traffic period and rebuild key journeys before switching off the old tool.
What is RFM segmentation?
RFM segmentation groups customers by recency, frequency, and monetary value, identifying loyal, at-risk, and churned segments automatically. Netcore automates RFM transitions in real time, while other platforms require manual segment building or SQL filtering.
Should small teams use enterprise engagement platforms?
Usually not. Small teams gain more from OneSignal, Klaviyo, or Customer.io, which start quickly and cost less, than from enterprise platforms that need long implementations and annual contracts. Move to enterprise tools when audience size and journey complexity outgrow the simpler tool.
Sources we checked (0)
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.