How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
The best mobile marketing software
Here is the uncomfortable truth about mobile marketing software: the category leaders do not publish prices. Braze, Attentive, CleverTap, MoEngage, Airship, and Iterable all price by custom quote, which means your budget planning starts with a sales call and your negotiating leverage depends on knowing the one vendor that does publish numbers. That vendor is OneSignal, and its pricing page is the Rosetta Stone for this whole category.
The eight tools below cover the real market, from SMS-first platforms to full cross-channel engagement suites. OneSignal's transparent pricing gives you the anchor; everything else gets evaluated on fit, because the quote will follow the fit.
#1
Braze
Best for: Consumer brands with serious mobile apps needing cross-channel orchestration
Visit braze.com
Starting priceCustom quote (no public pricing on the vendor site)
Free planFree trial available; no permanent free plan confirmed
Braze is the category leader for a reason. One customer profile, fed by real-time event streaming, drives push, in-app messages, SMS, and email from a single journey canvas. For consumer brands where the mobile app is the business, that unified orchestration replaces a tangle of point tools.
The cost follows usage. Pricing scales with monthly active users and message volume, so model both before signing; the bill for a hit app looks very different from the bill for a quiet one. Implementation needs real engineering: SDK integration plus event and data mapping. Contracts are quote-based and typically annual, so clarify overage rates up front. If mobile engagement is core to revenue, Braze is the benchmark everything else gets compared to.
What we like- Push, in-app, SMS, and email orchestrated on one canvas
- Real-time customer profile with event streaming
- Strong segmentation and journey building
Watch out for- Enterprise pricing that escalates with monthly active users
- SDK and data work need engineering bandwidth
#2
OneSignal
Best for: Startups and mid-market teams that want messaging live this week
Visit onesignal.com
Starting priceGrowth $19/month plus usage ($0.012 per mobile push MAU)
Free planYes (free plan up to 1,000 monthly active users)
OneSignal is the accessibility play. Public pricing, a real free tier, and SDKs that get most teams shipping in days, with no enterprise sales cycle. Push, email, SMS, and in-app messaging share one dashboard, which covers the core needs of startups and mid-market teams completely.
The pricing model deserves a spreadsheet. Growth starts at $19 per month plus usage: $0.012 per mobile push monthly active user, $0.004 per web push subscriber, and email free to 20,000 then $2 per thousand. Project costs at ten times your current audience before committing; the curve is gentle at first and real later. Monthly self-serve billing with no annual lock-in on lower plans. For teams that need messaging now and a vendor that shows its prices, this is the obvious starting point.
What we like- Genuinely usable free tier with transparent published pricing
- Push, email, SMS, and in-app from one dashboard
- Fast SDK implementation
Watch out for- Usage-based pricing can surprise as audiences grow
- Less journey depth than enterprise competitors
#3
Attentive
Best for: E-commerce and retail brands where SMS is the growth channel
Visit attentive.com
Starting priceCustom quote (no public pricing on the vendor site)
Free planNo
Attentive does one thing better than anyone: SMS for commerce. List-growth widgets capture subscribers at high rates, compliance tooling keeps you inside carrier and regulatory rules, and deliverability is the product, not a feature. For e-commerce brands where text messages drive launches and recover carts, specialization beats breadth.
The economics are volume economics. Model carrier fees and platform fees against expected SMS revenue before committing; the channel prints money when the list is engaged and burns it when it is not. Setup is light to moderate, with list-growth widgets and commerce integrations as the main work. Contracts are quote-based, so confirm message pricing tiers and commitment terms. If SMS is an afterthought in your strategy, buy a generalist instead.
What we like- SMS-first platform with strong deliverability and compliance tooling
- Patented list-growth tools
- AI-assisted copy and journey building
Watch out for- Quote-based pricing with volume-scaled SMS costs
- SMS-centric, so other channels are secondary
#4
Insider One
Best for: Retail and e-commerce brands wanting one vendor across web, app, and messaging
Visit insiderone.com
Starting priceCustom quote (no public pricing on the vendor site)
Free planDemo only; no free plan or trial confirmed
Insider One, rebranded from Insider in 2026, sells breadth: onsite personalization, mobile messaging, email, SMS, and WhatsApp under one roof with predictive audiences on top. For retail and e-commerce brands tired of stitching vendors together, one contract and one data model is appealing.
The risk is scope. A platform that does everything tempts teams to deploy everything, and rollouts stall. Nail the use cases in the pilot: pick two or three journeys, prove them, then expand. Setup is moderate, with data feeds and SDK work as the main lift. Contracts are quote-based and annual; confirm channel add-on pricing, because WhatsApp and SMS often meter separately. Disciplined buyers get a lot of platform for the money.
What we like- Unified platform spanning web, mobile app, email, SMS, WhatsApp, and onsite
- Strong retail personalization
- Predictive AI audiences
Watch out for- Fully quote-based pricing
- Feature breadth can drag implementation without disciplined scoping
#5
CleverTap
Best for: Mobile-first companies wanting analytics and engagement in one tool
Visit clevertap.com
Starting priceCustom quote (no public pricing on the vendor site)
Free planNo free plan confirmed; demo offered
CleverTap merges two tools most companies buy separately: product analytics and lifecycle engagement. Cohorts, funnels, and retention analysis sit next to the campaigns they inform, so the team analyzing behavior is the team acting on it. Real-time personalization for mobile apps is the core strength.
The catch is organizational. Teams without an analytics mindset will use ten percent of the platform and pay for all of it. If you have lifecycle marketers who think in cohorts, the combination is powerful. Setup is moderate, and event taxonomy design matters more than anything: garbage events in, garbage personalization out. Contracts are quote-based and annual; confirm how monthly tracked users are defined and what overages cost.
What we like- Analytics-first engagement with deep cohort and funnel analysis
- Real-time personalization for mobile apps
- Strong with high-growth apps
Watch out for- Quote-based pricing with no public tiers
- Analytics depth overwhelms teams wanting simple campaigns
#6
MoEngage
Best for: Consumer brands running AI-assisted lifecycle programs across mobile and web
Visit moengage.com
Starting priceCustom quote (no public pricing on the vendor site)
Free planNo free plan confirmed; demo offered
MoEngage competes head-on with CleverTap and Braze for the consumer-brand lifecycle budget, leading with AI-assisted optimization and predictive segments. Journey orchestration across push, in-app, email, SMS, and web covers the full lifecycle, and the platform has deep adoption among consumer brands.
The honest dependency is data quality. Predictive segments and AI optimization only work if your event tracking is clean and complete; invest in the event taxonomy before expecting the intelligence to pay off. Setup is moderate. Contracts are quote-based and annual; clarify the MAU and message-volume tiers in the quote. For brands with solid data foundations and lifecycle ambitions, it is a strong contender against the bigger names.
What we like- Cross-channel lifecycle marketing across push, in-app, email, SMS, and web
- AI-driven optimization and predictive segments
- Strong with consumer brands
Watch out for- Quote-based pricing, hard to benchmark
- Predictive features need clean event data to pay off
#7
Iterable
Best for: Growth and enterprise teams running sophisticated cross-channel lifecycle programs
Visit iterable.com
Starting priceCustom quote (no public pricing on the vendor site)
Free planNo
Iterable's standout is the workflow engine paired with catalog-driven personalization: dynamic content pulled from your product or content catalog into every message, across email, push, SMS, and in-app. For commerce and content businesses with large catalogs, that personalization depth is the reason to buy.
It rewards dedicated operators. The platform's depth has a real learning curve, and it pays off for teams with lifecycle marketers and clean data, not for teams sending batch newsletters. Setup is moderate, with event and catalog modeling as the real work. Contracts are quote-based and annual; confirm volume tiers and overage terms. Benchmark it against Braze on workflow sophistication and against Klaviyo-style tools on commerce personalization.
What we like- Strong cross-channel workflow builder for email, push, SMS, and in-app
- Catalog-driven personalization for commerce
- Flexible data model for custom events
Watch out for- Quote-based pricing with no public anchor
- Campaign-building depth has a learning curve
#8
Airship
Best for: Enterprises with large mobile audiences needing dependable push and wallet experiences
Visit airship.com
Starting priceCustom quote (no public pricing on the vendor site)
Free planNo
Airship is the veteran of mobile engagement, and its depth shows in the details: push and in-app messaging at massive scale, plus mobile wallet passes and rich in-app experiences that most competitors treat as afterthoughts. Enterprises with huge mobile audiences buy it for operational reliability.
Everything about the commercial model says enterprise: quote-based, annual, and priced accordingly. Smaller teams will find it heavyweight in both cost and process. Setup is moderate, with SDK integration as the core work. Confirm volume-based tiers in the contract. If your mobile audience is in the millions and downtime is not an option, Airship's track record matters. Otherwise, the mid-market tools deliver more agility per dollar.
What we like- Mobile engagement veteran with deep push and in-app messaging
- Enterprise-grade reliability and scale
- Rich mobile wallet and in-app experience tools
Watch out for- No public pricing at all
- Enterprise positioning makes it heavyweight for smaller teams
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
| Braze | Consumer brands with serious mobile apps needing cross-channel orchestration | Custom quote (no public pricing on the vendor site) | Free trial available; no permanent free plan confirmed |
| OneSignal | Startups and mid-market teams that want messaging live this week | Growth $19/month plus usage ($0.012 per mobile push MAU) | Yes (free plan up to 1,000 monthly active users) |
| Attentive | E-commerce and retail brands where SMS is the growth channel | Custom quote (no public pricing on the vendor site) | No |
| Insider One | Retail and e-commerce brands wanting one vendor across web, app, and messaging | Custom quote (no public pricing on the vendor site) | Demo only; no free plan or trial confirmed |
| CleverTap | Mobile-first companies wanting analytics and engagement in one tool | Custom quote (no public pricing on the vendor site) | No free plan confirmed; demo offered |
| MoEngage | Consumer brands running AI-assisted lifecycle programs across mobile and web | Custom quote (no public pricing on the vendor site) | No free plan confirmed; demo offered |
| Iterable | Growth and enterprise teams running sophisticated cross-channel lifecycle programs | Custom quote (no public pricing on the vendor site) | No |
| Airship | Enterprises with large mobile audiences needing dependable push and wallet experiences | Custom quote (no public pricing on the vendor site) | No |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Frequently asked questions
How much does mobile marketing software cost?
OneSignal publishes: free to 1,000 monthly active users, then $19 per month plus usage. Everyone else in this roundup prices by custom quote, with enterprise contracts typically scaling on monthly active users and message volume. Use OneSignal's published rates as your anchor when evaluating quotes.
Do we need an SDK integration?
For push notifications and in-app messaging, yes. Every serious platform here requires SDK work plus event and data mapping. Budget engineering time, not just license cost. The quality of your event taxonomy determines how much of the platform's intelligence you actually get.
What is the difference between Braze, Iterable, and the analytics-led tools?
Braze and Iterable lead with orchestration: journeys and workflows across channels. CleverTap and MoEngage lead with analytics and prediction feeding the campaigns. In practice there is heavy overlap; the choice comes down to whether your team thinks in journeys or in cohorts, and which demo felt like your workflow.
Is SMS worth the cost?
For e-commerce and retail with engaged lists, SMS routinely outperforms email on revenue per message, which is why Attentive exists. The costs are real: platform fees plus carrier fees per message. Model it against expected revenue, start with your most engaged segment, and watch compliance closely.
Can we start small and upgrade later?
Yes. OneSignal's free tier and self-serve plans are the natural starting point; migrate to an enterprise platform when message volume, channel complexity, or organizational needs outgrow it. Export your subscriber data and event history before switching, and run both systems in parallel through at least one full campaign cycle.
How do we evaluate a custom-quote vendor?
Get at least two competing quotes. Demand the usage metrics in writing: how MAU is defined, message volume tiers, and overage rates. Ask for the renewal uplift cap in the contract. And confirm what is in the platform versus what is a paid add-on, because SMS, WhatsApp, and advanced analytics often meter separately.
How we chose
We started with the searches buyers actually run: best mobile marketing software and its variants. For each candidate we opened the vendor's own homepage and pricing page, recorded published prices where they exist (OneSignal) and marked custom quote where they do not, and compared channel breadth, pricing model, and company-size fit against practitioner discussion and public reviews. Where the vendor's page did not verify a fact, we said so rather than filling the gap.
Sources we checked (9)
- https://braze.com/
- https://onesignal.com/
- https://onesignal.com/blog/understanding-onesignals-pricing/
- https://attentive.com/
- https://insiderone.com/
- https://clevertap.com/
- https://moengage.com/
- https://iterable.com/
- https://airship.com/
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.