How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- MailerLite and Brevo give the best value for small lists, with free plans and low paid entry prices.
- Mailchimp suits small businesses that want an all-in-one platform with a website builder and CRM features.
- Klaviyo is the strongest pick for ecommerce stores, with deep store integration and predictive analytics.
- ActiveCampaign leads on automation depth for teams that run complex customer journeys.
- Kit suits creators who sell digital products and run newsletters as a business.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Mailchimp | All-in-one small business marketing | $13 per month | Yes |
 MailerLite | Budget creators and small teams | $10 per month | Yes |
 Brevo | Budget all-in-one marketing | $9 per month | Yes |
 Kit | Creators selling digital products | $29 per month | Yes |
 ActiveCampaign | Advanced automation | $15 per month | Free trial |
 GetResponse | Funnels and webinars | $19 per month | Yes |
 Constant Contact | Simple email plus events | $12 per month | Free trial |
 Klaviyo | Ecommerce email and SMS | $20 per month | Yes |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best Moosend alternatives
#1Mailchimp
Best for: All-in-one small business marketing4.4/5 on
G2 (5,436 reviews, checked Oct 2026)
Visit mailchimp.com
Starting price$13 per month
Free planYes
Mailchimp is the default pick for a small business that wants email, landing pages, and basic CRM features in one place. Its template library covers most small business needs, and its ecommerce integrations connect to Shopify, WooCommerce, and other stores without custom work. The free plan covers 500 emails to 250 contacts, which is enough to test the platform, and paid plans start at $13 per month for 500 contacts. For a business that needs one tool for newsletters, promotions, and customer records, Mailchimp is hard to beat on breadth.
The catch is price growth. As a list grows past a few thousand contacts, Mailchimp becomes one of the pricier options in this list, and automation features on lower tiers are limited compared with ActiveCampaign. Support also varies by plan, with faster help reserved for higher tiers. Mailchimp fits best for small businesses that value an all-in-one platform and expect moderate list growth.
What we like- Huge template library
- Built-in website builder and CRM
- Strong ecommerce integrations
Watch out for- Price rises steeply as lists grow
- Automation on lower tiers is limited
- Support is thinner on cheap plans
#2MailerLite
Best for: Budget creators and small teams4.6/5 on
G2 (1,114 reviews, checked Oct 2026)
Visit mailerlite.com
Starting price$10 per month
Free planYes
MailerLite is the value pick for creators and small teams that want solid email marketing without a large bill. Paid plans start at $10 per month, and the editor is clean and fast, with landing pages and a simple website builder included. Segmentation, automation, and A/B testing cover the core needs of a newsletter or a small store, and the free plan gives a real starting point for a new list. For a solopreneur or a freelancer, MailerLite delivers most of what Mailchimp offers at a lower price.
The limits are automation depth and ecommerce power. MailerLite's automation is simpler than ActiveCampaign's, and its store integrations are thinner than Klaviyo's. New accounts also go through an approval process that can delay the first send. MailerLite fits best for creators and small teams where price and simplicity matter more than advanced journeys.
What we like- Very affordable paid plans
- Clean drag-and-drop editor
- Landing pages and websites included
Watch out for- Automation is simpler than ActiveCampaign
- Fewer advanced ecommerce features
- Approval process for new accounts
#3Brevo
Best for: Budget all-in-one marketing4.5/5 on
G2 (2,747 reviews, checked Oct 2026)
Visit brevo.com
Starting price$9 per month
Free planYes
Brevo, formerly Sendinblue, stands out for one reason: contacts are unlimited on every plan, and pricing is based on emails sent rather than list size. That model suits a business with a large list that emails infrequently, since the bill tracks sends, not subscribers. The Starter plan at $9 per month covers 5,000 emails for 500 contacts in the commonly quoted tier, and the platform adds SMS, WhatsApp, and a CRM, which makes it a genuine all-in-one option at a budget price.
The trade is design polish. Brevo's templates and editor are plainer than Mailchimp's, and advanced automation sits on higher tiers. Teams that send very frequently may also find send-based pricing less attractive than contact-based pricing. Brevo fits best for small businesses with large lists, infrequent sends, and a need for SMS and CRM alongside email.
What we like- Unlimited contacts on all plans
- Email plus SMS and CRM
- Low entry price
Watch out for- Email limits are send-based, not contact-based
- Design tools are plainer
- Advanced automation needs higher tiers
Starting price$29 per month
Free planYes
Kit, formerly ConvertKit, is built for creators who treat a newsletter as a business. Its automation is visual and creator-friendly, with sequences, tags, and segments that map to how creators actually sell: a free lead magnet, a paid product, and a newsletter that ties them together. Built-in product sales let a creator sell a course or an ebook without a separate store, and the free plan covers up to 10,000 subscribers for basic use. Paid plans start at $29 per month for 1,000 contacts on monthly billing.
The entry price is higher than MailerLite or Brevo, and template choice is narrower, since Kit favors plain, personal-feeling emails over designed layouts. Large ecommerce stores will find Klaviyo a better fit. Kit fits best for course creators, coaches, authors, and YouTubers whose email list is their main sales channel.
What we like- Creator-first automation
- Built-in product sales
- Newsletter monetization tools
Watch out for- Higher entry price than MailerLite
- Fewer templates
- Less suited to large ecommerce stores
Starting price$15 per month
Free planFree trial
ActiveCampaign is the automation leader for teams that run complex customer journeys. Its builder handles branching conditions, scoring, split testing, and predictive sending, which adjusts send times per contact based on past behavior. The CRM and sales automation features let a team track deals alongside campaigns, which suits coaches and course sellers running multiple funnels. Paid plans start at $15 per month for 1,000 contacts on annual billing, which is competitive for the depth on offer.
The learning curve is real. New users face many options, and building a strong automation takes more time than in MailerLite or Mailchimp. There is no free plan, only a 14-day trial, so testing requires a paid commitment sooner. ActiveCampaign fits best for marketers who run multi-step funnels and need automation depth that simpler tools cannot provide.
What we like- Deepest automation builder in this list
- Predictive sending
- Strong CRM and sales features
Watch out for- Steeper learning curve
- No free plan, only a trial
- Price rises with contacts and features
Starting price$19 per month
Free planYes
GetResponse suits course creators and digital sellers who need funnels and webinars alongside email. Its funnel builder connects landing pages, emails, and payment steps, while built-in webinars let a creator host live sessions without a separate tool. Automation covers the core journeys, and the landing page builder is solid. Paid plans start at $19 per month for 1,000 contacts, with a free plan for basic use.
The interface feels dated next to MailerLite or Kit, and webinar attendee limits on lower tiers mean a popular live event may need a higher plan. List-based pricing also rises as the audience grows. GetResponse fits best for creators who sell through webinars and funnels and want those tools inside the email platform itself.
What we like- Built-in webinars and funnels
- Strong automation
- Good landing page builder
Watch out for- Interface feels dated in places
- Webinar limits on lower tiers
- Price rises with list size
Starting price$12 per month
Free planFree trial
Constant Contact is the simplest tool in this list, and that simplicity is its selling point. A small business owner with no marketing background can build a newsletter, promote an event, and track results without training. Event marketing is built in, with registration and reminders, which suits nonprofits, local businesses, and community groups. Paid plans start at $12 per month for 500 contacts, and support and onboarding are notably helpful.
The limits are automation depth and ecommerce power. Constant Contact covers basic automation well but lacks the journey depth of ActiveCampaign, and its store integrations are thinner than Klaviyo's. There is no free plan, only a trial with conditions. Constant Contact fits best for small businesses and nonprofits that value ease of use and event tools over advanced automation.
What we like- Very easy to use
- Built-in event marketing
- Good support and onboarding
Watch out for- No free plan, only a trial
- Automation is basic
- Ecommerce features are thinner
#8Klaviyo
Best for: Ecommerce email and SMS4.6/5 on
G2 (1,368 reviews, checked Oct 2026)
Visit klaviyo.com
Starting price$20 per month
Free planYes
Klaviyo is the ecommerce specialist. Its integrations with Shopify, WooCommerce, and other stores pull order, browsing, and customer data into segments automatically, so a store can send abandoned cart flows, post-purchase series, and win-back campaigns that react to real behavior. Predictive analytics estimate customer lifetime value and churn risk, which helps a store focus effort on its best customers. Paid plans start at $20 per month for 500 contacts, with a free plan for small lists.
The price rises fast as a list grows, and Klaviyo is less attractive for a business that does not sell online, since its strengths are all ecommerce-shaped. Advanced features also take time to learn. Klaviyo fits best for ecommerce stores where email and SMS drive a large share of revenue and the data integration pays for itself.
What we like- Deep store integration
- Predictive analytics
- Strong SMS alongside email
Watch out for- Price rises fast with list size
- Learning curve for advanced features
- Less suited to non-ecommerce use
How we chose
We compared these tools on pricing model, automation depth, ecommerce fit, and ease of use for small teams. Pricing figures come from vendor pricing pages and current comparison guides checked in October 2026, and any figure we could not confirm is marked as See website. We did not claim hands-on testing. Instead we weighed public documentation, pricing pages, and user reviews on sites such as G2 and Capterra, plus the practical difference between contact-based and send-based pricing.
What to check before you pick
Start with your pricing model. Contact-based pricing suits a team that emails a small list often, while send-based pricing suits a team with a large list that emails rarely. Next, count the real cost at your list size in six months, not today, since several tools in this list become expensive as lists grow. Finally, test deliverability with a small send before migrating a whole list, since inbox placement varies by vendor and by list quality.
Automation, deliverability, and list health
Automation depth should match your actual journeys. A newsletter needs little more than a welcome series, while a store needs cart recovery, post-purchase, and win-back flows. Deliverability depends on list hygiene as much as vendor choice: remove bounces and long-inactive contacts, use double opt-in for cold lists, and warm up a new sending domain gradually. A clean list protects every tool on this list equally.
Migration and integrations
Moving an email platform takes planning. Export contacts, tags, segments, and templates before canceling, and rebuild the highest-value automations first in the new tool. Check store, CRM, and form integrations before buying, since a missing integration can force manual work that erases the price advantage. Most vendors offer migration help on paid plans, so ask about it during the trial.
Frequently asked questions
What is the cheapest Moosend alternative?
Brevo at $9 per month and MailerLite at $10 per month are the lowest paid entry points in this list. Both offer free plans, and Brevo's unlimited contacts model can be cheaper still for large, infrequently emailed lists.
Which alternative is best for ecommerce stores?
Klaviyo leads for ecommerce, with deep store integration, behavioral flows, and predictive analytics. Mailchimp and Brevo also serve stores well at lower list sizes, while Kit suits creators who sell digital products rather than physical goods.
Does contact-based or send-based pricing save more money?
It depends on your sending pattern. Contact-based pricing suits frequent senders with small lists, while send-based pricing suits large lists emailed rarely. Model both at your real list size and send frequency before deciding.
Can I migrate my list from Moosend easily?
Yes, in most cases. Export contacts with tags and custom fields, then import them into the new tool and rebuild automations in priority order. Keep Moosend active until the first campaigns in the new tool have sent cleanly.
Do these tools include SMS marketing?
Brevo and Klaviyo include SMS alongside email, and Omnisend, not covered here, is another SMS-capable option. Mailchimp, MailerLite, and Kit focus on email first, with SMS available only through integrations or higher tiers.
How do I improve email deliverability after switching?
Warm up the new sending domain gradually, verify your domain with SPF, DKIM, and DMARC records, and send first to your most engaged contacts. Remove hard bounces immediately and suppress long-inactive contacts rather than mailing them repeatedly.
Sources we checked (8)
- https://mailchimp.com
- https://www.mailerlite.com
- https://www.brevo.com
- https://kit.com
- https://www.activecampaign.com
- https://www.getresponse.com
- https://www.constantcontact.com
- https://www.klaviyo.com
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.