How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Optery is the best free starting point, with a free exposure report and screenshot proof of removals on paid plans.
- DeleteMe suits people who want human experts handling removals, with detailed quarterly privacy reports.
- EasyOptOuts is the cheapest paid option at $19.99 per year, covering the 200 most visible broker sites.
- Aura suits people who want data removal plus identity theft protection, credit monitoring, VPN, and antivirus in one plan.
- No service removes everything permanently, since brokers republish listings, so ongoing monitoring matters more than a one-time cleanup.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 DeleteMe | Human-handled removals with reports | $10.75 per month (billed annually) | No |
 Optery | Free exposure report and screenshot proof | $3.25 per month (billed annually) | Yes |
 Aura | All-in-one identity protection | $12 per month (billed annually) | Free trial |
 Kanary | Threat-model based protection | $250 per year | No |
 EasyOptOuts | Cheapest paid removal | $19.99 per year | No |
 OneRep | People-search site removal | $8.33 per month (billed annually) | Free trial |
 Privacy Bee | Transparent removal dashboard | $8.99 per month (billed annually) | Yes |
 Mozilla Monitor | Free breach monitoring | $8.99 per month | Yes |
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The best Incogni alternatives
Starting price$10.75 per month (billed annually)
Free planNo
DeleteMe is the longest-running name in this category, and its approach is deliberately human. Fill out a data sheet with the information you want removed, and privacy experts send opt-out requests on your behalf, then report progress within seven days and quarterly after that. The service scans regularly and only sends requests to brokers that actually hold your information, avoiding blanket opt-outs that would share your data more widely.
A standard plan costs $129 per year, with family and couples plans available. That price buys depth and reporting rather than the widest automated coverage. If you want a service that explains what it did and why, DeleteMe is the strongest pick.
What we like- Human privacy experts handle removals
- Detailed quarterly reports
- Only targets brokers that hold your data
Watch out for- No free tier
- Higher price than budget options
- Removal takes weeks to months
Starting price$3.25 per month (billed annually)
Free planYes
Optery starts free, which makes it the best first step for anyone unsure how exposed they are. Sign up, get a personalized exposure report by email, and see which brokers list your address, phone, and relatives. Paid plans then manage removals for you, with monthly automated scans and removals to keep you opted out as brokers refresh their databases.
Core starts at $39 per year, while Extended and Ultimate add more sites and custom removals, with Ultimate covering 940 or more sites in total. Its exposure and removal reports include live screenshots proving where profiles were found and removed. If you value proof over promises, Optery is the most transparent service here.
What we like- Free personalized exposure report
- Screenshot proof of removals
- Monthly scans on paid plans
Watch out for- Full coverage needs higher tiers
- No family plan, per-person pricing
- Some removals need human help on lower tiers
Starting price$12 per month (billed annually)
Free planFree trial
Aura is the pick when data removal is one part of a bigger safety problem. Its Privacy Assistant removes personal info from data brokers and people-search sites, while the same plan monitors credit at all three bureaus, watches for identity theft and dark web exposure, and adds a VPN, antivirus, and password manager. Family plans cover up to five adults plus children, with parental controls.
Plans start at $12 per month billed annually, with a 60-day money-back guarantee on annual plans. If you would otherwise pay separately for identity protection and a VPN, Aura usually costs less than the separate tools combined.
What we like- Data removal plus credit and identity monitoring
- VPN, antivirus, and password manager included
- Up to $1 million identity theft coverage for adults
Watch out for- Data removal is one feature, not the whole product
- Full service is US-only
- Higher plans needed for families
Starting price$250 per year
Free planNo
Kanary approaches privacy as threat management rather than a cleanup list. It builds a threat model for each person, finds the exposures most likely to cause harm, and mitigates those first, covering search engines, data brokers, social media, and, on Advanced, AI and language-model sources. That focus suits executives, creators, journalists, and anyone facing doxxing or impersonation risk.
Core costs $250 per year billed yearly, with 50 percent off for family members, while Advanced costs $500 per year and adds daily scans, unlimited custom removals, and priority support. For most households, Kanary is more than needed, but for higher-risk people, its prioritization is a real advantage.
What we like- Threat model per person, not just a site list
- Covers search, brokers, social, and AI sources on Advanced
- SOC 2 certified
Watch out for- Priciest option here
- Aimed at higher-risk people and teams
- No free tier
Starting price$19.99 per year
Free planNo
EasyOptOuts is the budget pick, and it is honest about what it does. For $19.99 per year, it opts you out of the 200 most visible data brokers and people-search sites, using as little of your personal information as possible. The process is fully automated, which keeps costs down, and results arrive in about two weeks, with another scan every four months.
That coverage is narrower than DeleteMe or Optery, and the four-month rescan gap is longer than monthly monitoring. But for people who want meaningful removal at the lowest possible price, EasyOptOuts is hard to beat. Start here if budget is the deciding factor, then upgrade later if listings keep reappearing.
What we like- Lowest annual price in this category
- Fully automated removals
- Minimal data collection
Watch out for- Covers 200 sites, fewer than premium services
- Re-scans every four months
- No custom removals or family plan
Starting price$8.33 per month (billed annually)
Free planFree trial
OneRep focuses on the sites people actually find when they Google a name: people-search and background-check sites. Scan 317 sites for free to see your profiles, then OneRep sends removal requests on your behalf and revisits those sites monthly to catch listings that reappear. That monthly loop matters, since brokers regularly refresh their databases.
Paid plans start around $8.33 per month billed annually, with family options. If your main worry is what a stranger finds by searching your name, OneRep targets exactly that problem without the extra features you may not need.
What we like- Focused people-search coverage
- Monthly re-checks for reappearing listings
- Family plans available
Watch out for- No permanent free plan
- Coverage is narrower than Optery Ultimate
- Pricing varies by plan and billing
Starting price$8.99 per month (billed annually)
Free planYes
Privacy Bee combines a free scan with one of the clearest dashboards in this category. Start free to see your digital footprint, then paid plans remove your information from data brokers automatically, with a privacy risk score that drops as deletions succeed. Its per-source status page shows every site it is working on, and you can export the full list.
Paid plans start around $8.99 per month billed annually, with Pro adding custom removals and deeper coverage. If you want to watch progress in real time rather than waiting for a quarterly report, Privacy Bee is the most transparent option here.
What we like- Free scan and monitoring
- Real-time dashboard and risk score
- Detailed per-source status you can export
Watch out for- Paid plans needed for full removal
- Higher tiers for hard sites and dark web work
- Pricing varies by tier
Starting price$8.99 per month
Free planYes
Mozilla Monitor is the free safety net every reader should use, even with another service. Enter an email address, and it searches known data breaches, guides you through fixing each exposure, and monitors continuously for new breaches, all free. That breach monitoring is different from broker removal, but just as important, since leaked passwords drive account takeovers.
Monitor Plus, around $8.99 per month, adds data broker removal and guided resolution. It does not match the coverage of DeleteMe or Optery, but as a free breach monitor from a trusted nonprofit-backed brand, it belongs in every privacy setup.
What we like- Free breach monitoring and alerts
- Trusted Mozilla brand
- Guided steps to resolve each breach
Watch out for- Free tier does not remove broker listings
- Paid data removal is more limited than dedicated services
- Best as a companion, not a replacement
How we chose
We compared services on coverage, proof of removal, rescan frequency, pricing, and whether they solve the problem Incogni solves: ongoing broker removal. Pricing details were checked against vendor pricing pages and current comparison sources, and features were checked against vendor documentation. We favored services that exist today, operate in the US, and show their work through reports, screenshots, or dashboards.
We also weighed honesty about limits. No service removes everything permanently, and brokers republish listings, so we favored services with recurring scans and clear reporting over one-time cleanup claims.
How to pick a data removal service
Start free before you pay
Run Optery's free exposure report and Mozilla Monitor's free breach scan first. Those two reports show how exposed you actually are, which tells you whether a budget service or a premium one makes sense.
Match the service to your risk
If your address is public and you face harassment or doxxing risk, pick Kanary or DeleteMe. If you want the best value with proof, pick Optery. If you want the cheapest real removal, pick EasyOptOuts. If you want identity protection bundled in, pick Aura.
Keep the subscription running
Broker listings reappear when databases refresh, so a one-month cleanup fades fast. Treat data removal like antivirus: a subscription you keep, with monthly or quarterly rescans, not a one-time purchase. Check your dashboard each quarter to confirm removals are holding.
Frequently asked questions
What is the best Incogni alternative?
Optery is the best overall alternative, with a free exposure report, screenshot proof, and monthly rescans. DeleteMe suits people who want human experts and detailed reports, while EasyOptOuts suits people on a tight budget.
Can data removal services remove everything about me?
No service can remove everything permanently. Brokers republish listings from public records, so removals need ongoing monitoring. A good service reduces your exposure a lot, but it cannot erase public records or content you posted yourself.
How long does data removal take?
Initial results usually appear within days to weeks, with full progress over one to three months. Some brokers respond immediately, while others take multiple follow-ups. Expect the process to take time, and check your dashboard regularly.
Is a free data removal service enough?
Free tiers from Optery, Privacy Bee, and Mozilla Monitor show your exposure and monitor breaches, but full removal usually needs a paid plan. A free scan is a good start, and a budget paid plan like EasyOptOuts covers the most visible sites.
Do I still need a VPN or identity protection?
Data removal reduces what strangers can find, but it does not protect accounts, devices, or credit. If you want those protections too, Aura bundles them with removal. Otherwise, pair a removal service with strong passwords and two-factor authentication.
Should I keep paying after my listings are removed?
Yes, in most cases. Brokers refresh their databases and listings reappear, so stopping the service usually means exposure returns within months. A budget plan with regular rescans is cheaper than repeating a full cleanup later.
Sources we checked (8)
- https://joindeleteme.com
- https://www.optery.com
- https://aura.com
- https://kanary.com
- https://easyoptouts.com
- https://onerep.com
- https://privacybee.com
- https://monitor.mozilla.org
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.