How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Brevo is the cheapest pick for large lists emailed occasionally, since it charges per email sent rather than per contact.
- MailerLite has the strongest free tier for small lists, with automation included free.
- Kit is the best free option for creators, with a free plan covering up to 10,000 subscribers.
- Moosend and Sender undercut Mailchimp sharply at small and mid-size lists.
- Mailchimp Standard costs about $135 per month at 10,000 contacts, while several alternatives here cost under $90 at the same size.
- Compare price at your actual list size, not the entry price, since contact-based pricing grows fast.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Brevo | Large lists, occasional sends | $9/month | Yes |
 MailerLite | Small teams and newsletters | $10/month | Yes |
 Kit | Creators and newsletters | $25/month | Yes |
 Moosend | Budget mid-size teams | $9/month | No |
 Sender | Cheap high-volume sending | $10/month | Yes |
 GetResponse | Email plus funnels | $19/month | Yes |
 Omnisend | Ecommerce email and SMS | $16/month | Yes |
 Constant Contact | Beginners and nonprofits | $12/month | No |
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The best cheaper alternatives to Mailchimp
#1Brevo
Best for: Large lists, occasional sends4.5/5 on
G2 (2,747 reviews, checked Oct 2026)
Visit brevo.com
Starting price$9/month
Free planYes
Brevo, formerly Sendinblue, is the clearest money saver for teams with a large list they email only a few times a month. Mailchimp charges by contacts stored, so a 50,000-contact list costs a lot even in a quiet month. Brevo charges by emails sent instead, so the same list costs far less when sends are occasional. That pricing model alone explains most switches from Mailchimp to Brevo.
The free plan allows unlimited contacts with 300 emails per day, and the Starter plan starts near $9 per month. A CRM, SMS, and WhatsApp messaging sit in the same account, which suits small teams that want one marketing tool. Automation covers welcome series, transactional emails, and basic branching, though it is simpler than dedicated automation platforms. Teams that send daily to a huge list should compare send-based totals carefully, since heavy senders can close the gap.
What we like- Pay per send, not per contact
- Unlimited contacts on free plan
- SMS and WhatsApp in one account
- Built-in CRM
Watch out for- Automation is simpler than ActiveCampaign
- Daily send cap on free plan
- Design tools are functional rather than premium
#2MailerLite
Best for: Small teams and newsletters4.6/5 on
G2 (1,114 reviews, checked Oct 2026)
Visit mailerlite.com
Starting price$10/month
Free planYes
MailerLite is the best free tier on this list for a small newsletter. The free plan covers up to 1,000 subscribers in recent comparisons, with automation included free, which Mailchimp does not offer on its free plan. The interface is clean and fast, and independent deliverability tests have put MailerLite near 95 percent, above Mailchimp at roughly 86 to 90 percent in the same tests.
Paid plans start near $10 per month billed annually for the Growing Business tier at 1,000 subscribers, with about $89 per month at 10,000 contacts. That is well below Mailchimp Standard at about $135 per month at the same list size. The trade-offs are a smaller integration library and a sign-up approval process that can delay new accounts. For a small team running real sequences on a tight budget, MailerLite is the cheapest honest option.
What we like- Clean interface
- Automation included on free plan
- Good deliverability in independent tests
- Simple pricing
Watch out for- Fewer integrations than Mailchimp
- Sign-up approval process
- Advanced features need higher plans
Starting price$25/month
Free planYes
Kit, formerly ConvertKit, is built for creators, bloggers, and newsletter writers, and its free plan is unusually generous at up to 10,000 subscribers. That makes it the best free option for a creator whose list is growing but whose revenue is not yet large. Landing pages, opt-in forms, and simple commerce tools sit in the same account, so a creator can run a newsletter business without a stack of extra tools.
Paid plans start near $25 to $33 per month for the Creator plan at 1,000 subscribers depending on billing, which is more than Brevo or MailerLite at the same size. The value case rests on creator features rather than raw price: tagging, visual sequences, and audience tools fit writers better than generic marketing suites. B2B teams that need a real CRM and deep sales automation should look elsewhere, but creators get a strong free runway here.
What we like- Free plan to 10,000 subscribers
- Creator-focused tools
- Landing pages and commerce
- Simple sequences
Watch out for- Paid plans cost more than Brevo or MailerLite
- Weak for B2B SaaS
- Limited CRM depth
#4Moosend
Best for: Budget mid-size teams4.7/5 on
G2 (745 reviews, checked Oct 2026)
Visit moosend.com
Starting price$9/month
Free planNo
Moosend undercuts Mailchimp sharply for small and mid-size teams. The Pro plan starts near $9 per month, or about $7 per month billed annually, for 500 subscribers, with about $88 per month at 10,000 contacts in published comparisons. Automation includes behavioral triggers, landing pages, and forms, which covers most small-business email needs without paying for a full marketing suite.
There is no permanent free plan, only a 30-day trial, so teams cannot run a small list free forever as they can with Brevo or MailerLite. The integration library is smaller than Mailchimp, and support is thinner than larger rivals. For a team that wants paid features at the lowest price and does not need a free tier, Moosend is a strong pick, and the savings against Mailchimp grow with list size.
What we like- Low entry price
- Good automation for the price
- Behavioral triggers
- Landing pages and forms included
Watch out for- No permanent free plan
- Smaller integration library
- Support is thinner than larger rivals
#5Sender
Best for: Cheap high-volume sending4.7/5 on
G2 (289 reviews, checked Oct 2026)
Visit sender.net
Starting price$10/month
Free planYes
Sender is the quiet bargain of this list. The free plan covers 2,500 subscribers and 15,000 emails per month, which is far more generous than Mailchimp free at 250 contacts and 500 emails per month. Paid plans start near $10 per month, or about $7 per month billed annually, and published comparisons put Sender near $30 per month at 10,000 contacts, the lowest figure on this list at that size.
Automation, segmentation, and SMS are included, so Sender covers the core needs of a high-volume sender on a budget. The trade-offs are a smaller brand, fewer templates, and an ecosystem that cannot match Mailchimp. Deliverability also depends more on proper sender setup, so new users should warm up their domain and verify authentication records before a large send. For pure sending value, though, Sender is hard to beat.
What we like- Generous free plan
- Very low price at 10,000 contacts
- Automation included
- SMS available
Watch out for- Smaller brand and ecosystem
- Fewer templates than Mailchimp
- Deliverability varies by sender setup
Starting price$19/month
Free planYes
GetResponse suits teams that want email plus funnels, landing pages, and webinars in one account. The Starter plan starts near $19 per month, or about $15.58 per month billed annually, for 1,000 contacts, with about $79 per month at 10,000 contacts. That is still well below Mailchimp Standard at the same size, and the extra funnel and webinar tools replace separate products for many small businesses.
The free plan covers 500 contacts and 2,500 emails per month, which is enough to test the platform properly. The interface can feel busy, since it packs email, funnels, webinars, and automation into one dashboard, and full webinar features need higher plans. Teams that only send newsletters will find Brevo or MailerLite cheaper, but teams that run webinars and funnels get more for the money here.
What we like- Email plus webinars and funnels
- Landing pages and automation
- Free plan for small lists
- Good reporting
Watch out for- Higher entry price than Brevo or Moosend
- Interface can feel busy
- Webinar features need higher plans
#7Omnisend
Best for: Ecommerce email and SMS4.6/5 on
G2 (1,255 reviews, checked Oct 2026)
Visit omnisend.com
Starting price$16/month
Free planYes
Omnisend is built for online stores, with email, SMS, and push notifications in one platform and prebuilt flows for abandoned carts, welcome series, and post-purchase follow-up. Shopify and WooCommerce integrations are deep, so flows can use real order data rather than manual tags. For a store owner, that ecommerce focus matters more than generic email features.
The Standard plan starts at $16 per month for 500 contacts, but published comparisons put it near $132 per month at 10,000 contacts, close to Mailchimp Standard. There is no annual plan discount, and the free plan covers only 250 contacts and 500 emails per month. Omnisend earns its place here for small stores that need SMS plus email in one tool, but large lists should compare Brevo or Sender for pure cost.
What we like- Email, SMS, and push in one platform
- Ecommerce flows for Shopify and WooCommerce
- Strong automation for stores
Watch out for- Expensive at 10,000 contacts
- No annual plan
- Weak for B2B
- Free plan is small
Starting price$12/month
Free planNo
Constant Contact is the beginner-friendly option, with the simplest interface on this list and support that small businesses rate highly. Event marketing, social posting, and simple automation sit alongside email, and a nonprofit discount helps charities. The Lite plan starts near $12 per month for 500 contacts, with prepay discounts up to 15 percent.
The catch is scale. Published comparisons put Constant Contact near $160 per month at 10,000 contacts on Standard, which is actually above Mailchimp Standard at the same size, so it is not a cost saver for large lists. There is no free plan, only a free trial, and automation stays basic compared with Brevo or GetResponse. It belongs here for beginners and small lists that value help and simplicity over the lowest price.
What we like- Easiest interface for beginners
- Good support
- Event marketing tools
- Nonprofit discount available
Watch out for- No free plan
- Expensive at large lists
- Basic automation
- Weak for advanced segmentation
How we chose
We compared cheaper Mailchimp alternatives on price at 500, 1,000, and 10,000 contacts, free plan generosity, automation depth, and fit for creators, stores, or general small business. Mailchimp itself costs about $13 per month for Essentials at small lists and about $135 per month for Standard at 10,000 contacts in published comparisons from October 2026. Prices change often, so confirm the current price at your exact list size before purchase.
How to choose the right cheaper Mailchimp alternative
Start with your list size and send frequency. Large lists emailed occasionally should default to Brevo, since send-based pricing beats contact-based pricing when sends are rare. Small lists that need automation should test MailerLite free first, and creators should test Kit free, since both offer generous free tiers. High-volume senders should compare Sender and Moosend at 10,000 contacts, where both cost far less than Mailchimp.
Next, check migration and deliverability. Most platforms here offer CSV import and several support direct migration from Mailchimp, including lists, tags, and templates. Before a full switch, warm up your sending domain, verify authentication records, and send to your most engaged subscribers first. Finally, confirm that the features you need, such as SMS, webinars, or ecommerce flows, sit on the plan you will actually buy, not just the top tier.
Frequently asked questions
Why is Mailchimp expensive?
Mailchimp charges by contacts stored, so the price grows with your list even in months you send little. Higher tiers add features, but the contact-based model means large lists cost a lot before any email is sent.
What is the cheapest Mailchimp alternative?
Sender is cheapest at 10,000 contacts in published comparisons, near $30 per month. Brevo is cheapest for large lists emailed occasionally, since it charges per email sent rather than per contact stored.
Is there a free Mailchimp alternative?
Brevo offers unlimited contacts with 300 emails per day free, MailerLite offers a free plan to 1,000 subscribers with automation, and Kit offers a free plan to 10,000 subscribers for creators. Sender offers 2,500 subscribers and 15,000 emails per month free.
Which Mailchimp alternative is best for ecommerce?
Omnisend is built for stores, with email, SMS, and push in one platform and flows based on order data. Klaviyo is another strong store option, though it costs more than the tools on this list at larger sizes.
Can I migrate my list from Mailchimp?
Most platforms here support CSV import, and several support direct migration from Mailchimp, including lists, tags, and templates. Test the import with a small segment first and check that tags and custom fields map correctly.
Does switching hurt deliverability?
A switch can hurt deliverability if you send to a cold list from a new domain without warming up. Verify your domain, authenticate your sending, and start with engaged subscribers to protect your sender reputation.
Sources we checked (0)
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.