How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Brevo bills by emails sent rather than contacts stored, so most alternatives will feel more expensive if your list is large but mailed rarely.
- MailerLite and Mailchimp are the easiest moves for small teams that want a simple editor and a free plan.
- Klaviyo and Omnisend fit online stores best, with revenue data and purchase-based segments built in.
- ActiveCampaign has the deepest automation builder here, but it has no free plan, only a 14-day trial.
- Kit suits creators selling digital products, while Constant Contact suits local businesses and nonprofits.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Mailchimp | Simple campaigns for small business | $13 per month (Essentials, 500 contacts) | Yes (500 contacts, 1,000 emails per month) |
 Klaviyo | Ecommerce email and SMS | $20 per month (500 profiles) | Yes (250 profiles, 500 emails per month) |
 MailerLite | Low-cost email that is quick to learn | $12 per month (500 subscribers) | Yes (250 subscribers, 2,500 emails per month) |
 ActiveCampaign | Deep multi-step automation | $15 per month (1,000 contacts, billed annually) | Free trial (14 days) |
 Kit | Creators selling digital products | $39 per month (1,000 subscribers) | Yes (up to 10,000 subscribers, no automations) |
 Constant Contact | Local business and nonprofits | $12 per month | Free trial |
 Omnisend | Small online stores | $16 per month (500 contacts) | Yes (250 contacts, 500 emails per month) |
 GetResponse | Email plus webinars and funnels | $19 per month (1,000 contacts) | Yes (500 contacts, 2,500 emails per month) |
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The best Brevo alternatives
#1Mailchimp
Best for: Simple campaigns for small business4.4/5 on
G2 (5,436 reviews, checked Oct 2026)
Visit mailchimp.com
Starting price$13 per month (Essentials, 500 contacts)
Free planYes (500 contacts, 1,000 emails per month)
Mailchimp is the easiest on-ramp in this list. Campaign setup is guided, templates are plentiful, and the free plan covers a small list getting started. Recent additions include an AI content generator and send-time optimization that factors in individual subscriber behavior, which speeds up setup for teams without a dedicated marketer.
The trade-offs appear as lists grow. The automation builder handles basic sequences well but feels limited for complex nurture flows, and Mailchimp bills unsubscribed contacts, a policy many users criticize. For a small business sending straightforward promotions, Mailchimp remains a safe default. Teams that need deep automation or strict cost control at scale should look at ActiveCampaign or MailerLite instead.
What we like- Huge template library
- Easy editor
- Strong brand recognition
Watch out for- Automation builder feels limited at scale
- Unsubscribed contacts still count toward billing
#2Klaviyo
Best for: Ecommerce email and SMS4.6/5 on
G2 (1,368 reviews, checked Oct 2026)
Visit klaviyo.com
Starting price$20 per month (500 profiles)
Free planYes (250 profiles, 500 emails per month)
Klaviyo is built around ecommerce data. Purchase history, browse behavior and predicted customer value feed segments and flows directly, so a store can send abandoned cart, post-purchase and win-back sequences tied to real revenue. Its SMS product pairs with email in the same flows, which keeps multichannel campaigns in one place.
That depth costs money and time. Entry pricing starts at $20 per month for 500 profiles, and the bill rises steeply as the list grows, since Klaviyo counts all emailable profiles. Setup also takes longer than Mailchimp or MailerLite, because getting value from it means connecting store data properly. For stores doing real revenue through email, the return usually justifies it. For simple newsletters, it is more tool than needed.
What we like- Deep Shopify and ecommerce data
- Predictive analytics
- Strong SMS pairing
Watch out for- Price climbs fast with list size
- Setup takes longer than simpler tools
#3MailerLite
Best for: Low-cost email that is quick to learn4.6/5 on
G2 (1,114 reviews, checked Oct 2026)
Visit mailerlite.com
Starting price$12 per month (500 subscribers)
Free planYes (250 subscribers, 2,500 emails per month)
MailerLite wins on simplicity and price. The editor is clean, the learning curve is short, and the free plan covers a small list with room to grow. Paid plans stay cheap at small sizes, and unlike Mailchimp, unsubscribed contacts are not billed, which keeps costs honest as lists churn.
Automation covers common cases well, including welcome sequences and basic branching, but it does not match ActiveCampaign depth. The integration catalog is also smaller, so teams with unusual stacks should check connectors before moving. For small businesses, bloggers and startups that want email done well without a big bill, MailerLite is often the best value in this list.
What we like- Clean editor
- Low prices at small list sizes
- Unsubscribed contacts not billed
Watch out for- Automation is simpler than ActiveCampaign
- Fewer native integrations
Starting price$15 per month (1,000 contacts, billed annually)
Free planFree trial (14 days)
ActiveCampaign pairs a visual automation builder with a built-in CRM, so marketing and sales data live in one system. Branching logic, lead scoring, site tracking and split testing go further than any other tool in this list, which makes it the pick for teams running complex nurture and lifecycle campaigns.
There is no free plan, only a 14-day trial, and the Starter plan caps each automation at five actions, so most serious users need the Plus plan. The interface also takes longer to learn than Mailchimp or MailerLite. Teams that will actually use the depth get a lot for the price. Teams sending simple newsletters will pay for power they never touch.
What we like- Most capable automation builder here
- Built-in CRM
- Strong segmentation
Watch out for- No free plan
- Learning curve is steeper
- Entry plan caps automation actions
Starting price$39 per month (1,000 subscribers)
Free planYes (up to 10,000 subscribers, no automations)
Kit, formerly ConvertKit, is built for creators: writers, podcasters, course sellers and newsletter authors. The free plan covers up to 10,000 subscribers, which is generous, though it blocks automations. Paid plans add visual automation, and commerce features let creators sell digital products directly through email and landing pages.
Pricing is the catch. Paid plans start at $39 per month for 1,000 subscribers, which is more than Mailchimp or MailerLite at the same size, and costs rise with the list. Kit makes sense when the audience is the business and selling through email matters. For a local business or a simple company newsletter, cheaper tools cover the same ground.
What we like- Generous free plan
- Visual automation for creators
- Commerce features for digital products
Watch out for- Paid plans cost more than MailerLite
- Free plan blocks automations
Starting price$12 per month
Free planFree trial
Constant Contact targets local businesses, clubs and nonprofits rather than tech-savvy marketers. Event management, including invitations and registration, is a standout feature that most rivals lack, and setup stays simple for teams without marketing staff. Support quality is often praised in public reviews.
There is no free plan, only a trial, and automation is basic compared with ActiveCampaign or Klaviyo. Some users find the templates dated next to MailerLite or Kit. For a nonprofit running events and a monthly newsletter, Constant Contact is a comfortable fit. For ecommerce or complex automation, look elsewhere.
What we like- Event management tools
- Simple setup
- Human support reputation
Watch out for- No free plan
- Automation is basic
- Templates feel dated to some users
#7Omnisend
Best for: Small online stores4.6/5 on
G2 (1,255 reviews, checked Oct 2026)
Visit omnisend.com
Starting price$16 per month (500 contacts)
Free planYes (250 contacts, 500 emails per month)
Omnisend bundles email, SMS and web push notifications for online stores, with automation presets for cart recovery, welcome series and order follow-up. That bundle suits small stores that want multichannel reach without paying Klaviyo prices. Entry pricing at $16 per month for 500 contacts sits between MailerLite and Klaviyo.
Reporting and segmentation do not go as deep as Klaviyo, and the template library is smaller. Stores with heavy data needs or large lists will likely outgrow Omnisend. Stores starting out, especially on Shopify or WooCommerce, get a capable ecommerce toolkit at a fair price.
What we like- Email, SMS and push in one place
- Ecommerce-ready automation presets
- Fair entry price
Watch out for- Smaller template library
- Reporting is less deep than Klaviyo
#8GetResponse
Best for: Email plus webinars and funnels4.3/5 on
G2 (1,143 reviews, checked Oct 2026)
Visit getresponse.com
Starting price$19 per month (1,000 contacts)
Free planYes (500 contacts, 2,500 emails per month)
GetResponse stands out by adding webinar hosting, landing pages and conversion funnels beside email. Teams that run live sessions or sell through funnels can keep those pieces in one subscription instead of paying for a separate webinar tool. Autoresponders and automation cover standard journeys well.
Entry pricing starts at $19 per month for 1,000 contacts, so very small lists pay for a tier they may not fill. The interface packs many features into one place and can feel busy at first. For marketers who actually use webinars or funnels, the bundle is good value. For plain email, MailerLite or Mailchimp cost less.
What we like- Built-in webinar hosting
- Landing pages and funnels
- Autoresponder depth
Watch out for- Entry plan starts at 1,000 contacts
- Interface feels busy to some users
How we chose
We compared pricing pages, product documentation and public user reviews on G2, Capterra and Trustpilot for each platform. Prices shown are entry paid tiers in US dollars, since billing units differ across tools: Brevo bills by emails sent, while most rivals bill by contacts or profiles. We favored tools with a real free plan or trial, clear pricing, and a distinct fit, and we left out tools that duplicate another entry without a clear difference.
Moving from Brevo without losing subscribers
Export your Brevo lists, segments and suppression lists before cancelling anything, and keep unsubscribed and bounced contacts in the export so the new tool can suppress them too. Most platforms offer a free import tool, and Mailchimp, Klaviyo and ActiveCampaign all publish Brevo migration guides. Plan the move around your sending calendar, and avoid switching in the middle of a major campaign.
Rebuild your most important automations first, starting with welcome and transactional flows, then test them with a small segment before turning them on for the full list. Warm up the new sending setup by starting with engaged subscribers, since a sudden blast to a cold list hurts deliverability. Finally, compare the first month bill against Brevo at your actual volume, not the advertised entry price, because contact-based billing behaves very differently from Brevo email-volume billing.
Costs to watch as you grow
Check what happens at 2,500 and 10,000 contacts, not just at entry size. Klaviyo and ActiveCampaign climb fastest, while MailerLite and EmailOctopus-style pricing stay gentler. Also check whether unsubscribed contacts count toward billing, whether SMS credits are separate, and whether annual billing saves enough to justify the commitment.
Frequently asked questions
Is there a free Brevo alternative?
Yes. MailerLite, Mailchimp, Klaviyo, Kit, Omnisend and GetResponse all offer free plans, though limits differ: MailerLite gives 2,500 emails per month, while Kit allows up to 10,000 subscribers but blocks automations on free.
Which Brevo alternative is cheapest at scale?
For large lists mailed rarely, nothing here matches Brevo email-volume billing exactly. MailerLite is usually cheapest among contact-based tools at small and mid sizes, while Kit free covers large creator lists that do not need automation.
Which alternative is best for Shopify stores?
Klaviyo fits best for stores that want deep purchase data and predictive segments. Omnisend is the budget pick for small stores that want email, SMS and push in one place.
Can I import my Brevo contacts and automations?
Contacts, segments and suppression lists import through CSV or built-in tools on every platform here. Automations do not transfer directly and must be rebuilt in the new builder, so budget time for that step.
Does ActiveCampaign have a free plan?
No. ActiveCampaign offers a 14-day free trial but no permanent free plan, unlike Mailchimp, MailerLite and Kit. Teams that need a free tier should shortlist those instead.
What happens to my Brevo SMS and WhatsApp campaigns?
Most alternatives cover SMS, but WhatsApp support varies. Klaviyo and Omnisend handle SMS well, while WhatsApp needs checking per platform, since it is often an add-on rather than a core feature.
Sources we checked (8)
- https://www.mailjet.com/comparisons/mailchimp-alternatives/
- https://www.mailercloud.com/blog/brevo-alternatives
- https://www.mailchimp.com/pricing/
- https://www.klaviyo.com/pricing
- https://www.mailerlite.com/pricing
- https://www.activecampaign.com/pricing
- https://kit.com/pricing
- https://www.omnisend.com/pricing
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.