How we make this list: we compare pricing pages, product documentation and public user reviews. Rankite is independent; if a vendor ever pays for a featured spot, that listing is clearly labeled Partner.
Key takeaways
- Badger Maps ($58/user/month) and Map My Customers ($99/user/month) lead for field sales teams with route optimization.
- Maptive ($1,250/year) and BatchGeo ($15/month) are the spreadsheet-to-map specialists for analysis and visualization.
- AlignMix ($2,400/user/year) is the purpose-built tool for designing balanced sales territories.
- Salesforce Maps' standalone mobile app retired in August 2026; Salesforce shops should evaluate alternatives now.
The shortlist
| Tool |
Best for |
Starting price |
Free plan |
| Badger Maps |
Field reps optimizing daily routes |
$58/user/month (Business, annual) |
No |
| Map My Customers |
Mobile-first field sales execution |
$99/user/month (Industry Leader, annual) |
No |
| Maptive |
Spreadsheet-to-map analysis with 60+ tools |
$1,250/year (Pro, 1 user) |
No |
| BatchGeo |
Fast Google Maps visualization |
$15/month (Lite) |
Yes |
| AlignMix |
Designing balanced sales territories |
$2,400/user/year (Pro) |
No |
| Mapline |
Simple territory and heat maps |
See website |
Yes |
| eSpatial |
Territory management for mid-market |
See website |
No |
| Salesforce Maps |
Salesforce-native territory planning |
See website |
No |
The best sales mapping software
Starting price$58/user/month (Business, billed annually)
Free planNo
Badger Maps is the field sales standard for route planning. Reps see every account on a map, lasso territories, optimize multi-stop routes with live traffic, and check in with notes and photos, all from a mobile app rated 4.5 on the App Store. The vendor's own site confirms pricing starts at $58 per user per month for Business plans ($95 for Enterprise), with a 14-day free trial and 90-day money-back guarantee.
The headline price understates the total: the Business plan caps records at 2,000 per license, and territory management (Badger Align), analytics (Insights) and leaderboards (Scoreboard) are paid add-ons. Budget the add-ons before you buy. For B2B outside sales teams where drive time is the enemy, Badger Maps' routing depth justifies the cost.
What we like- Best route optimization in the category
- CRM-agnostic two-way sync
- Lead generation from Google Places
Watch out for- Record limits push teams to Enterprise
- Add-ons inflate the real price
- No free plan
Starting price$99/user/month (Industry Leader, paid annually)
Free planNo
Map My Customers is a mobile-first field sales platform, not just a mapping layer. Territory mapping, route planning and activity capture come with built-in pipeline management, lead finding and two-way CRM sync with Salesforce, HubSpot, Zoho and Dynamics. The vendor's pricing page lists Industry Leader at $99 per user per month paid annually, Enterprise at $139 and Exec HQ at $199, all with compliance badges (HIPAA, SOC 2, GDPR).
The platform positioning shows in the price: this is a field sales system that happens to map, versus Badger's mapping-first approach. For SMB to mid-market field orgs that want deals, activities and territories in one mobile app without Salesforce lock-in, Map My Customers is the stronger all-rounder. Solo reps will find it expensive.
What we like- Built-in pipeline and deal tracking
- Two-way CRM sync
- AI field coaching on higher tiers
Watch out for- $99 entry is steep for small teams
- No free plan
- Higher tiers jump to $139-$199
#3
Maptive
Best for: analysts turning spreadsheets into territory intelligence
Visit maptive.com
Starting price$1,250/year (Pro, 1 user)
Free planNo
Maptive turns a spreadsheet into an interactive map in minutes with no GIS skills required, and every plan includes all 60+ tools: territory management, heat maps, drive-time polygons, demographic overlays and route planning. The vendor's own site states Pro costs $1,250 per year for one user (or $110/month monthly), Team $2,500 per year for five users, with a 45-day pass at $250 and a 10-day free trial.
The flat feature model is the differentiator: a solo Pro user gets the same toolkit as an enterprise deployment, so you choose by users and data capacity, not by feature tier. For sales operations teams doing territory design, market analysis and coverage planning from spreadsheet data, Maptive is the analyst's choice. For simple "pins on a map," BatchGeo is cheaper.
What we like- 60+ mapping tools on every plan
- No feature gating by tier
- 10-day free trial with no credit card
Watch out for- Per-user annual pricing adds up for teams
- No free plan
- Overkill for simple pin maps
Starting price$15/month (Lite)
Free planYes
BatchGeo has done one thing since 2006: turn spreadsheet data into interactive Google Maps fast. The vendor's pricing page lists Lite at $15 per month and Pro at $99, with a free tier for small maps. Pro supports up to 100,000 markers per map, heat maps, choropleth boundaries, Street View integration and PDF/PNG/KML export, with ten users included at the flat monthly price.
The limits are real: 25-stop route optimization and no territory management or CRM sync. But for sales teams that need a shareable map of customers and prospects without a project, BatchGeo is the fastest path from spreadsheet to map. The flat team pricing (ten users on Pro) also beats per-seat rivals for larger groups.
What we like- Cheapest paid entry at $15
- Familiar Google Maps base
- Free tier for up to 250 locations
Watch out for- Route optimization caps at 25 stops
- No territory management
- No CRM integrations
#5
AlignMix
Best for: designing mathematically balanced sales territories
Visit alignmix.com
Starting price$2,400/user/year (Pro)
Free planNo
AlignMix is the specialist's specialist: software for designing, balancing and optimizing sales territories by ZIP code. The vendor publishes every price openly: Pro at $2,400 per user per year for in-house teams ($6,000 for consultants), with AI optimization editions from $5,000 to $15,000. A two-week free trial requires no demo call, and all 41,633 US ZIP codes ship with every license.
This is not a field rep tool; it is the tool sales operations uses once or twice a year to redraw the map fairly. The Touch Align drag-and-drop editor with live balance totals is genuinely best in class for the job. For companies doing serious territory realignment, AlignMix pays for itself in avoided disputes. For everyone else, it is overkill.
What we like- Purpose-built for territory design
- Published pricing with online purchase
- AI optimization tiers
Watch out for- Expensive for occasional use
- US ZIP-centric
- No monthly billing
#6
Mapline
Best for: small teams that need basic mapping without a big budget
Visit mapline.com
Starting priceSee website
Free planYes
Mapline covers the basics well: plot locations from a spreadsheet, build territory and heat maps, draw coverage radius areas. A free starter plan gets small teams going, while paid plans (historically around $330 to $660 per year, now quote-based on the vendor's current pricing page) add custom territories and analytics. A 7-day free trial is available for paid plans.
The trade-offs are clear: no route optimization, no CRM integrations, and a proprietary map interface rather than Google Maps. For small teams with straightforward visualization needs, Mapline is the gentle entry point. Teams that outgrow it usually graduate to Maptive or BatchGeo.
What we like- Free starter plan
- Simple territory and heat maps
- Easy spreadsheet import
Watch out for- Paid pricing is quote-only
- No route optimization or CRM integrations
- Pin limits on lower tiers
Starting priceSee website
Free planNo
eSpatial sits between the spreadsheet mappers and the enterprise territory suites: real territory design and management with an interface that does not require GIS training. Third-party data puts pricing around $1,295 per year for mapping with territory tiers running higher, but the vendor does not publish prices, so request a quote. Salesforce integration is a strength.
For mid-market sales ops teams that need more than Maptive's analysis but less than AlignMix's specialization, eSpatial is the middle path. The lack of published pricing makes evaluation slower; use AlignMix's and Maptive's published numbers as anchors when negotiating.
What we like- Strong territory design workflows
- Good Salesforce integration
- Clean modern interface
Watch out for- Pricing not published on vendor site
- Mapping-only tier limits features
#8
Salesforce Maps
Best for: enterprises already committed to the Salesforce ecosystem
Visit salesforce.com
Starting priceSee website
Free planNo
Salesforce Maps (formerly MapAnything) brings territory visualization, route optimization and live tracking to data that already lives in Salesforce. For enterprises on Salesforce, the native integration eliminates sync headaches and keeps everything in the CRM reps already use. Third-party data puts pricing at $75 to $125 per user per month on top of Salesforce licenses, with Territory Planning as a separate SKU.
The big 2026 change: the standalone mobile app retired on August 31, 2026, pushing mobile use into the Salesforce mobile experience. Non-Salesforce shops should not consider it; Badger Maps and Map My Customers are CRM-agnostic and cheaper. For Salesforce enterprises, it remains the path of least resistance.
What we like- Native Salesforce data and UI
- Enterprise-grade territory planning
- No data sync needed
Watch out for- Requires Salesforce licenses
- Expensive ($75-$125/user/month per third-party data)
- Standalone mobile app retired August 2026
Field execution vs. territory design: buy for the job
Sales mapping splits into two jobs. Field execution tools (Badger Maps, Map My Customers, Salesforce Maps) help reps plan days, optimize routes and log visits. Territory design tools (AlignMix, eSpatial, Maptive) help sales operations draw fair, balanced territories once a year.
They are different buyers with different budgets: per-rep monthly seats versus per-analyst annual licenses. Companies that buy a field tool for a territory design problem end up with pretty maps and unfair territories; companies that buy a design tool for field reps end up with shelfware. Identify which job you are hiring for before comparing features.
The Salesforce Maps retirement: what to do
With the Salesforce Maps standalone mobile app retired in August 2026, Salesforce customers face a choice: accept the in-app mobile experience, or go CRM-agnostic. Badger Maps and Map My Customers both offer native Salesforce sync without requiring every rep to live in Salesforce, and both cost less than Salesforce Maps' $75 to $125 per user per month. If your field team resents the Salesforce mobile app, the retirement is a good moment to evaluate alternatives.
Frequently asked questions
What is the best sales mapping software?
Badger Maps ($58/user/month) is the best for field route optimization, Map My Customers ($99/user/month) for mobile field sales execution, Maptive ($1,250/year) for spreadsheet-to-map analysis, and AlignMix ($2,400/user/year) for territory design.
How much does sales mapping software cost?
Field sales tools run $58 to $99 per user per month (Badger Maps $58, Map My Customers $99). Analysis tools run $15/month (BatchGeo Lite) to $1,250/year (Maptive Pro). Territory design specialists run $2,400/user/year (AlignMix Pro). Salesforce Maps adds $75 to $125 per user per month on top of Salesforce licenses.
What is the difference between Badger Maps and Map My Customers?
Badger Maps is mapping-first: the best route optimization and territory visualization, CRM-agnostic. Map My Customers is platform-first: pipeline management, lead finding and field activity in one mobile app. Choose Badger for routing depth, Map My Customers for an all-in-one field sales system.
Is there a free sales mapping software?
BatchGeo offers a free tier for maps up to 250 locations, and Mapline has a free starter plan. Badger Maps, Map My Customers, Maptive and AlignMix offer free trials but no free plans.
What happened to the Salesforce Maps mobile app?
Salesforce retired the standalone Salesforce Maps mobile app on August 31, 2026. Mobile functionality moved into the Salesforce mobile app experience. Teams unhappy with that change can evaluate CRM-agnostic alternatives like Badger Maps or Map My Customers, which sync with Salesforce natively.
How do I choose between Maptive and BatchGeo?
Choose Maptive for analysis: 60+ tools, territory optimization, demographic overlays and large datasets, from $1,250/year. Choose BatchGeo for fast visualization: spreadsheet to Google Map in minutes from $15/month, with a free tier. Maptive is the analyst's tool; BatchGeo is the quickest map.
Sources we checked (8)
- https://www.badgermapping.com/versus/badger-maps-versus-salesforce-maps/
- https://mapmycustomers.com/blog/everything-you-need-to-know-about-salesforce-maps-formerly-mapanything
- https://www.maptive.com/best-alternatives-to-salesforce-maps/
- https://www.maptive.com/best-online-mapping-software/
- https://batchgeo.com/pricing/lite/
- https://www.alignmix.com/pricing
- https://www.mapbusinessonline.com/Solution.aspx/Mapline-Alternative
- https://infolific.com/technology/the-top-mapping-software-for-turning-spreadsheets-into-maps/
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has spent more than a decade helping SaaS and e-commerce brands grow through search. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.
