How we make this list: we compare pricing pages, product documentation and public user reviews. Rankite is independent; if a vendor ever pays for a featured spot, that listing is clearly labeled Partner.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Zoom Webinars | Companies already on Zoom that need dependable large-audience webinars | From $79/month per license (<500 attendees, monthly billing); Sessions annual plans from $990/year (<100 attendees); requires a paid Zoom Workplace plan on top | No free plan or free trial |
 GoTo Webinar | Marketing teams needing a known quantity with deep marketing-automation integrations | $59/organizer/month billed annually ($69 monthly), Reach (500 participants); Elevate $103 annual ($129 monthly, 1,000 participants); Complete quote-only | Free trial available |
 WebinarJam | Marketers and creators running pitch webinars where conversion matters more than polish | $49/month ($39/month billed annually), Starter (100 attendees); Basic $99/month ($79 annual, 500 attendees); Professional $299/month ($229 annual, 2,000 attendees) | $1 for 14 days trial; 30-day money-back guarantee on all plans |
 Demio | Marketers who prioritize attendee experience and ease of use | $45/month billed annually ($63 monthly), Starter (50 attendees, 1 host); Growth/Premium priced per host by attendee tier (150-3,000 attendees) | Free trial (14 days; Growth features, limited to 20 attendees) |
 Livestorm | European and compliance-conscious teams with variable attendance | From $3.00 per attendee (Pro, usage-based credits; hosts free, no-shows not charged); Enterprise custom | Yes (limited free plan: up to 30 attendees, 20-minute sessions, 30 active contacts/month) |
 BigMarker | Organizations running webinar series, virtual summits and hybrid events | See website (quote-based; all plans custom quote) | Trial on request |
 Webex Webinars (Cisco) | Large enterprises, especially Cisco shops, running town halls and global events | See website (quote-based; enterprise pricing) | No free webinar plan stated (Webex Meetings has a free tier; Webinars is paid) |
 ClickMeeting | Educators, coaches and SMBs wanting affordable live + automated webinars | From $30/month (Live, 25 attendees; $300/year); Automated from $45/month; Enterprise custom | Free trial (14 days, no credit card) |
 EasyWebinar | Course creators and marketers wanting webinars plus built-in sales tooling | $36/month billed annually (Live Launch, live webinar essentials); Live + Automated Professional $96/month annual; Automated Scale $120/month annual; Enterprise custom | Free trial available |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Key takeaways
- If your webinars generate leads, buy for the attendee experience and CRM integrations (Demio $45/month, GoTo Webinar $59/month). If they close sales, buy for conversion features (WebinarJam $39/month annual).
- Pricing models differ sharply: per-host (Demio, GoTo), per-attendee (Livestorm from $3/attendee), per-license-plus-add-on (Zoom), and flat tiers (WebinarJam, ClickMeeting). Count your presenters before comparing.
- The cheapest credible entries are ClickMeeting ($30/month), EasyWebinar ($36/month annual) and WebinarJam ($39/month annual): all under $50 for small audiences.
- Enterprise events are a separate market: BigMarker and Webex Webinars are quote-only with annual licenses, built for summits and town halls, not weekly marketing webinars.
If your webinars generate leads, you need different software than if they train customers, and different software again than if they close sales on a live pitch. Lead-gen webinars live or die on the registration experience and the CRM integration. Training webinars live or die on reliability and breakout rooms. Pitch webinars live or die on conversion features: the offer button, the countdown, the replay that sells while you sleep. These nine platforms cover all three jobs, priced by the model each vendor chose, so match the tool to the outcome you actually need.
#1
Zoom Webinars
Best for: Companies already on Zoom that need dependable large-audience webinars
Visit zoom.com
Starting priceFrom $79/month per license (<500 attendees, monthly billing); Sessions annual plans from $990/year (<100 attendees); requires a paid Zoom Workplace plan on top
Free planNo free plan or free trial
Zoom Webinars is the reliability pick: when 5,000 people must connect without incident, this is the platform enterprises trust, and every attendee already knows how to join. Q&A, polls, breakout rooms and simulive cover the webinar feature set, with deep integrations to HubSpot, Salesforce, Marketo and Pardot.
The pricing is layered: the $79/month attendee-tier add-on sits on top of a paid Workplace license (~$149.90/year/license), and branded Sessions plans with event hubs and backstage start at $990/year for under 100 attendees. The cheap monthly tier lacks branding and production tools. Budget the stack, not the add-on. Best for reliability-first teams already on Zoom; marketers wanting automation per dollar should compare Demio or Livestorm.
What we like- Rock-solid reliability at scale: the safe choice for audiences up to 10,000
- Everyone already knows Zoom, so attendee friction is near zero
- Deep integrations and webinar-specific features (Q&A, polls, breakout, simulive) on Sessions plans
Watch out for- Layered pricing: base Workplace license + webinar add-on, priced per license, so costs multiply with hosts
- The cheap monthly plan is a large Zoom call without branding
- Real marketing features need annual Sessions plans
#2
GoTo Webinar
Best for: Marketing teams needing a known quantity with deep marketing-automation integrations
Visit goto.com
Starting price$59/organizer/month billed annually ($69 monthly), Reach (500 participants); Elevate $103 annual ($129 monthly, 1,000 participants); Complete quote-only
Free planFree trial available
GoTo Webinar is the safe enterprise-marketing pick: decades of reliability, the broadest native integrations with marketing automation platforms, and published per-organizer pricing that procurement can budget without a sales call. Reach ($59/month annual, 500 participants) covers most SMB webinars; Elevate adds capacity and features.
Per-organizer pricing is the math to watch: two presenters means two licenses, so team webinars double the line item. The interface and attendee experience feel dated next to Demio and Livestorm, which reviewers note as "useful but costly." Setup is standard with good documentation. Best for integration-heavy teams with brand-conscious procurement; modern-UX seekers should try Demio.
What we like- The veteran platform: proven reliability with the broadest native marketing-automation integrations (HubSpot, Marketo, Eloqua, Pardot)
- Published per-organizer pricing makes budgeting straightforward
- GoToStage, recordings, polls and certificates included
Watch out for- Per-organizer pricing punishes multi-host teams: a second presenter doubles the line item
- Interface and attendee experience feel dated versus Demio/Livestorm
#3
WebinarJam
Best for: Marketers and creators running pitch webinars where conversion matters more than polish
Visit webinarjam.com
Starting price$49/month ($39/month billed annually), Starter (100 attendees); Basic $99/month ($79 annual, 500 attendees); Professional $299/month ($229 annual, 2,000 attendees)
Free plan$1 for 14 days trial; 30-day money-back guarantee on all plans
WebinarJam is the sales webinar specialist: panic button, live offers, attendee spotlight and replica replays are conversion features the corporate platforms do not bother with. Starter at $39 per month (annual, 100 attendees) is the cheapest entry for small audiences; Basic at $79 per month (annual, 500 attendees) is the sweet spot. Flat published pricing with generous attendee caps per dollar keeps budgeting simple.
Check the session duration caps (1 to 4 hours by tier) before buying if your events run long. Native integrations are thin beyond ActiveCampaign; the rest goes through Zapier or API. Annual commitment pressure is real (monthly billing costs more). Pairs with EverWebinar (same company) for automated replays. Best for sales-driven live webinars; corporate training teams should compare GoTo or Zoom.
What we like- Built for high-conversion live sales: panic button, live offers, attendee spotlight and replica replays
- Flat published pricing with generous attendee caps per dollar
- 30-day money-back guarantee
Watch out for- Session duration caps (1-4 hours by tier) can bite longer events
- Native integrations are thin (ActiveCampaign mainly), everything else via Zapier/API
#4
Demio
Best for: Marketers who prioritize attendee experience and ease of use
Visit demio.com
Starting price$45/month billed annually ($63 monthly), Starter (50 attendees, 1 host); Growth/Premium priced per host by attendee tier (150-3,000 attendees)
Free planFree trial (14 days; Growth features, limited to 20 attendees)
Demio is the experience pick: the most modern, beautiful webinar UX in the category, 100% browser-based with no downloads, and the fastest path from signup to a professional-looking live webinar. Engagement tools (featured CTAs, polls, handouts) and CRM integrations with HubSpot, Salesforce, Marketo and Pardot cover the marketing workflow. Setup takes minutes.
Per-host pricing is the constraint: budget per presenter, not per account, and Starter's 50-attendee cap is low per dollar. Automation is limited versus evergreen specialists. Growth and Premium scale rooms to 3,000 with custom domains and premium integrations. Best for marketing webinars where the attendee experience matters; large-audience broadcasters should compare WebinarJam.
What we like- The most beautiful, modern webinar UX: genuinely the easiest platform to learn
- 100% browser-based with no downloads for hosts or attendees
- Strong engagement tools (featured CTAs, polls, handouts) and CRM integrations on higher tiers
Watch out for- Per-host pricing scales badly: adding presenters multiplies the bill
- Low attendee caps per dollar (50 on Starter)
- Limited automation versus evergreen-focused tools
#5
Livestorm
Best for: European and compliance-conscious teams with variable attendance
Visit livestorm.co
Starting priceFrom $3.00 per attendee (Pro, usage-based credits; hosts free, no-shows not charged); Enterprise custom
Free planYes (limited free plan: up to 30 attendees, 20-minute sessions, 30 active contacts/month)
Livestorm's per-attendee model flips the usual math: hosts are free and no-shows are not charged, so a 10-presenter webinar with 200 attendees costs for 200 attendees, not 10 licenses. That beats per-host pricing whenever many presenters are involved. The platform is fully browser-based with branded registration, native HubSpot sync on Pro, and EU hosting with ISO 27001 and GDPR compliance.
Usage-based pricing cuts both ways: heavy webinar calendars can exceed flat-rate rivals, so high-frequency programs should model costs against Demio. The free plan is genuinely useful for testing real sessions. Note the pricing transition: some listings still show a $110/month flat Pro, so confirm the live model. Best for variable-attendance programs and compliance-conscious teams.
What we like- Pay-per-attendee model: you pay for who shows up, and adding team members is free
- Fully browser-based with branded registration and native HubSpot sync on Pro
- EU-hosted, ISO 27001, GDPR compliant
Watch out for- Usage-based pricing is unpredictable for high-frequency webinar programs
- Advanced features (Salesforce/Marketo/Pardot sync) are Enterprise-gated
#6
BigMarker
Best for: Organizations running webinar series, virtual summits and hybrid events
Visit bigmarker.com
Starting priceSee website (quote-based; all plans custom quote)
Free planTrial on request
BigMarker is the event-platform pick: live, automated, evergreen and on-demand webinars plus summits, series and always-on meeting spaces under one roof, with white-label branding and monetization (paid webinars, ticketed events) built in. For organizations running event programs rather than one-off webinars, the breadth replaces several tools.
The buying motion is enterprise throughout: no public pricing, annual licenses only, trial on request, and implementation as a project. Old $79/month figures from 2021 are obsolete. Integrations cover HubSpot, Marketo, Eloqua, Salesforce and Stripe. Best for event programs with branding and monetization needs; simple use cases should pick Demio or Livestorm and save the sales cycle.
What we like- Full virtual/hybrid event platform, not just webinars: summits, series and always-on rooms
- Strong white-labeling and monetization (paid webinars, ticketed events)
- No-download browser experience with extensive customization
Watch out for- Quote-only pricing with annual licenses: impossible to evaluate without a sales call
- Overkill for simple live webinars
- Complexity exceeds the need for one-off events
#7
Webex Webinars (Cisco)
Best for: Large enterprises, especially Cisco shops, running town halls and global events
Visit webex.com
Starting priceSee website (quote-based; enterprise pricing)
Free planNo free webinar plan stated (Webex Meetings has a free tier; Webinars is paid)
Webex Webinars is the enterprise-events pick: Cisco-grade security and compliance, up to 100,000 participants, real-time translation in 100+ languages, and breakout, rehearsal and production tools for town halls and global events. Deep integration with the Webex Suite and Cisco hardware suits existing Cisco estates.
Accessibility is the filter: quote-based pricing and an enterprise sales motion put it out of reach for SMBs, who should compare Zoom or GoTo Webinar. Setup typically involves IT. For regulated industries and global enterprises where security and scale matter most, it is the safe choice; marketers wanting automation and ease should look at Demio or BigMarker.
What we like- Enterprise-grade security and compliance from Cisco: the safe choice for regulated industries
- Massive scale (up to 100,000 participants) with real-time translation in 100+ languages
- Deep integration with the Webex Suite and Cisco hardware
Watch out for- Pricing is opaque and enterprise-oriented with no self-serve path for small teams
- Heavier and more complex than marketing-focused rivals
#8
ClickMeeting
Best for: Educators, coaches and SMBs wanting affordable live + automated webinars
Visit clickmeeting.com
Starting priceFrom $30/month (Live, 25 attendees; $300/year); Automated from $45/month; Enterprise custom
Free planFree trial (14 days, no credit card)
ClickMeeting is the education pick: whiteboard, breakout rooms, attendance certificates and automated webinars with monetization built in, at attendee-based pricing that scales cleanly from 25 to 1,000 participants. Live from $30 a month ($300/year) is among the cheapest credible entries here, and the Automated plan adds evergreen webinars with follow-up emails.
The polish trails Demio and Livestorm: it works well but feels less modern, and storage limits plus add-ons for extra presenters and parallel events add up. Setup takes minutes solo. Integrations cover HubSpot, Pipedrive, Moodle, PayPal and Zapier. Best for training and education use cases; sales-webinar teams should compare WebinarJam.
What we like- Simple attendee-based pricing: pay more only as your audience grows
- Automated and on-demand webinars plus paid-webinar monetization (PayPal/Stripe) built in
- Education-friendly features: whiteboard, breakout rooms, certificates
Watch out for- Interface and feature polish trail Demio and Livestorm
- Storage limits and add-on fees (extra presenters, parallel events) add up
#9
EasyWebinar
Best for: Course creators and marketers wanting webinars plus built-in sales tooling
Visit easywebinar.com
Starting price$36/month billed annually (Live Launch, live webinar essentials); Live + Automated Professional $96/month annual; Automated Scale $120/month annual; Enterprise custom
Free planFree trial available
EasyWebinar bundles what competitors split: live, automated and hybrid webinars with EasyCRM and checkout built in from the Growth tier up, so course creators skip the separate funnel tool. Live Launch at $36 per month (annual) undercuts Zoom's equivalent meaningfully, with transparent tiered pricing published on the site. The vendor claims three clicks to a first event, and setup is genuinely simple.
The ecosystem is the trade: fewer native integrations and a smaller user community for troubleshooting than GoTo or Zoom. The interface is functional rather than beautiful. For solopreneurs and small teams monetizing webinars directly, the bundled sales tooling is the value; enterprise buyers should compare GoTo or BigMarker.
What we like- True all-in-one: live, automated and hybrid webinars with built-in marketing automation (EasyCRM, checkout): no separate funnel tool needed
- Transparent tiered pricing published on the site
- Strong value versus Zoom for equivalent live + automated capability
Watch out for- Smaller brand with a thinner integration ecosystem than GoTo/Zoom
- Interface is functional rather than beautiful
Per-host vs. per-attendee vs. flat: the three pricing models
Per-host (Demio, GoTo Webinar): you pay per presenter. One host with 500 attendees is cheap; five hosts with 50 attendees is expensive. This model punishes panel discussions and team presentations. Per-attendee (Livestorm, from $3): you pay per show-up. Ten hosts with 200 attendees costs for 200 attendees, which beats per-host pricing whenever presenters outnumber the pricing advantage. This model punishes high-frequency programs with big audiences.
Flat tiers (WebinarJam, ClickMeeting, EasyWebinar): you pay per attendee cap, hosts usually included or cheap. The most predictable model for regular programming. Zoom's hybrid (license + add-on) is the most complex: price the stack, not the headline. Before comparing any two tools, write down your hosts, your typical attendance and your monthly frequency, then price that configuration: the cheapest headline rarely survives the exercise.
Frequently asked questions
How much does webinar software cost?
For small audiences: $30 to $63 a month (ClickMeeting $30, EasyWebinar $36 annual, WebinarJam $39 annual, Demio $45 annual, GoTo Reach $59 annual). Mid-range: $79 to $129 (Zoom add-on, GoTo Elevate). Enterprise: quote-only (BigMarker, Webex). Livestorm's per-attendee model ($3/attendee) suits variable attendance. Always add the underlying platform cost (Zoom Workplace) where one is required.
What is the best webinar platform for lead generation?
Demio ($45/month annual) for attendee experience and ease, GoTo Webinar ($59/month annual) for CRM integration depth, Livestorm for variable attendance with HubSpot sync. The deciding factors are the registration experience and where the attendee data lands: pick the tool whose CRM integration your marketing team will actually use.
Can I run automated (evergreen) webinars?
Yes: WebinarJam pairs with EverWebinar (same company), ClickMeeting's Automated plan ($45/month) includes evergreen webinars, EasyWebinar bundles automated from $96/month annual, and Livestorm and Demio support simulive/on-demand formats. Match the automation depth to the use case: simple replays need less than full evergreen funnels with checkout.
Zoom vs. GoTo Webinar: which is better?
Zoom for reliability at scale and zero attendee friction (everyone knows it); GoTo Webinar for marketing-automation integrations and straightforward per-organizer pricing. Zoom's layered pricing (license + add-on) usually costs more once stacked; GoTo's per-organizer model punishes multi-host teams. Companies already on Zoom should stay; others should compare on integrations.
Do attendees need to download software?
Not on the modern platforms: Demio, Livestorm, BigMarker, ClickMeeting and EasyWebinar are fully browser-based for attendees. Zoom and Webex attendees usually join via browser too, though the desktop apps remain common. Browser-based joining measurably improves show-up rates, so weight it heavily for top-of-funnel webinars.
How many attendees can these platforms handle?
WebinarJam tiers run 100 to 5,000; Demio scales to 3,000; GoTo Reach/Elevate cover 500 to 1,000; Zoom handles up to 10,000; Webex up to 100,000. Most SMB webinars draw under 500 live attendees, so buy for your real audience plus headroom, not the platform maximum.
Live vs. automated: do you need evergreen webinars
Live webinars build trust and convert best for high-ticket offers; automated (evergreen) webinars scale lead generation without your calendar. The tools split on this: WebinarJam + EverWebinar, ClickMeeting Automated and EasyWebinar treat evergreen as a first-class product with checkout and follow-up sequences. Demio, Livestorm and GoTo focus on live with simulive or on-demand as secondary modes.
Buy evergreen capability when your funnel runs without you: lead magnets, course sales, SaaS trials. The honest test is whether anyone watches replays now: if your live attendance is 80% of registrations, evergreen adds little; if it is 30%, an automated funnel recovers the rest. Do not pay the evergreen premium for a use case that is really "we want recordings."
How we chose
We started with the categories buyers search: platforms for webinars and webinar platform. For each candidate we opened the vendor's own pricing page, checked plan names and prices against public reviews on G2 and Capterra and practitioner discussion on Reddit, and compared feature lists, pricing models, attendee caps and company-size fit. Where a price could not be verified on the vendor's page we wrote "See website" rather than guessing. The shortlist mixes marketing webinar tools with enterprise event platforms, because a weekly lead-gen webinar and a 10,000-person town hall are different purchases.
Sources we checked (11)
- https://www.zoom.com/pricing/
- https://www.goto.com/webinar/pricing
- https://webinarjam.com/pricing/
- https://www.demio.com/pricing/
- https://www.livestorm.co/pricing/
- https://www.bigmarker.com/pricing/
- https://www.webex.com/pricing/
- https://www.clickmeeting.com/pricing/
- https://www.easywebinar.com/pricing/
- https://www.g2.com/categories/webinar
- https://www.capterra.com/webinar-software/
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has spent more than a decade helping SaaS and e-commerce brands grow through search. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.