How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Restaurant CRM is different from generic CRM: it is built around reservations, guest profiles, visit history, and marketing that fills slow nights.
- SevenRooms is the strongest all-around restaurant CRM, combining reservations, table management, guest data, and automated marketing in one platform.
- OpenTable and Resy pair CRM features with huge diner marketplaces, which helps discovery but can come with per-cover fees on marketplace bookings.
- Thanx is the pick for multi-location brands focused on loyalty and guest engagement rather than reservations.
- Tock suits tasting menus and ticketed experiences, while Eat App and TableCheck serve specific regions and segments well.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 SevenRooms | All-around restaurant CRM | See website | No |
 OpenTable | Marketplace reach plus CRM | See website | No |
 Resy | Popular independents and discovery | See website | No |
 Yelp Guest Manager | Waitlists and Yelp traffic | See website | No |
 Eat App | All-in-one reservations | See website | No |
 Tock | Ticketed and tasting-menu dining | See website | No |
 TableCheck | Japan and Asia-Pacific venues | See website | No |
 Thanx | Loyalty and guest engagement | See website | No |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best CRM software for restaurants
#1SevenRooms
Best for: All-around restaurant CRM4.7/5 on
G2 (76 reviews, checked Oct 2026)
Visit sevenrooms.com
Starting priceSee website
Free planNo
SevenRooms is the closest thing to a true CRM for restaurants. It serves more than 15,000 restaurants globally, from local favorites to Michelin-starred rooms, and it unifies guest data across every booking, visit, and order so staff can see preferences and spend history before a guest sits down. Reservations come in from your website, Google, Instagram, Yelp, and delivery platforms, and its AI table management seats guests faster with pacing controls and cover forecasting.
The marketing side is where SevenRooms earns its keep. Automated email and SMS journeys target your best guests, promote events, fill slower nights, and celebrate occasions, all without manual campaign building. The honest catch is pricing: it is quote-based, and the platform's full value comes from using reservations, table management, CRM, and marketing together rather than as a single module. For restaurants serious about repeat business, SevenRooms is the strongest single investment on this list.
What we like- Unified guest data across bookings, visits, and orders
- Automated email and SMS marketing
- Direct booking channels that avoid marketplace commissions
Watch out for- Pricing is quote-based
- Full value requires using several modules together
#2OpenTable
Best for: Marketplace reach plus CRM4.4/5 on
G2 (375 reviews, checked Oct 2026)
Visit opentable.com
Starting priceSee website
Free planNo
OpenTable is the largest restaurant reservation marketplace, with more than 70,000 restaurants worldwide, and its restaurant platform pairs that reach with guest management, reservation tools, and marketing. For restaurants, the marketplace is the main draw: diners search by date, time, cuisine, and neighborhood, and OpenTable surfaces availability instantly, with verified reviews from diners who actually visited. That discovery engine is something no standalone CRM can replicate.
The trade-off is economics and ownership. Bookings that come through the marketplace can carry per-cover fees, and guests who book through OpenTable may stay loyal to OpenTable rather than to your restaurant. Direct bookings through your own website avoid those fees, and OpenTable supports those too. For restaurants in competitive markets where discovery matters as much as retention, OpenTable's reach justifies its cost. For restaurants with strong direct demand, a direct-first platform like SevenRooms may keep more margin.
What we like- More than 70,000 restaurants worldwide and huge diner traffic
- Verified diner reviews
- Mature reservation and guest management tools
Watch out for- Marketplace bookings can carry per-cover fees
- Diners may book through OpenTable rather than directly
#3Resy
Best for: Popular independents and discovery4.1/5 on
G2 (8 reviews, checked Oct 2026)
Visit resy.com
Starting priceSee website
Free planNo
Resy has built its name as the reservation platform for restaurants people actually talk about, with insider guides, deep dives on old standbys, and coverage of new openings. Its diner audience skews food-savvy, which suits independent restaurants, wine bars, and chef-led spots that want the right crowd rather than the largest one. An American Express partnership adds perks, including credits for eligible card members at US Resy restaurants.
As a CRM, Resy covers reservations and guest management well, but it does not go as deep into automated marketing and unified guest data as SevenRooms. Its footprint is also smaller than OpenTable's, so discovery volume varies by city. For popular independents in Resy-strong markets, the brand fit and diner quality make it an excellent choice. For groups that need heavy marketing automation, pair it with a dedicated tool or choose SevenRooms instead.
What we like- Strong brand with food-savvy diners
- Insider guides and editorial discovery
- American Express partnership perks
Watch out for- Smaller footprint than OpenTable
- CRM depth is less than SevenRooms
#4
Yelp Guest Manager
Best for: Waitlists and Yelp traffic
Visit yelp.com
Starting priceSee website
Free planNo
Yelp Guest Manager is built for restaurants that already get significant traffic from Yelp. It converts that search traffic into reservations and waitlist joins, and its waitlist tools suit walk-in heavy restaurants where a reservation book alone does not capture demand. Because it sits on Yelp, it also ties naturally into reviews and business information that diners already check before choosing a restaurant.
The limitation is CRM depth. Guest Manager handles bookings, waitlists, and basic guest information, but it is not a full marketing automation platform in the SevenRooms mold. Its value also tracks your Yelp presence: restaurants with strong Yelp traffic benefit most, while restaurants with little Yelp visibility get less from it. For casual and high-volume restaurants where waitlists matter more than white-tablecloth CRM, Yelp Guest Manager is a practical, well-integrated choice.
What we like- Turns Yelp search traffic into bookings and waitlist joins
- Waitlist management for walk-in heavy restaurants
- Review integration
Watch out for- CRM features are lighter than dedicated platforms
- Value depends on your Yelp presence
#5Eat App
Best for: All-in-one reservations4.7/5 on
G2 (57 reviews, checked Oct 2026)
Visit eatapp.co
Starting priceSee website
Free planNo
Eat App positions itself as the all-in-one reservation platform, with one side for venues managing reservations and another for diners booking tables. The venue tools cover reservation management and the diner experience, and the platform has grown across several regions, giving it an international footprint that suits groups with venues in more than one market.
The honest weakness is scale and depth. Eat App's diner marketplace is smaller than OpenTable's or Resy's, so it drives less discovery on its own, and its marketing automation is less developed than SevenRooms'. What it offers instead is simplicity: a clean, focused reservation platform that does the core job well without enterprise complexity or pricing. For independent restaurants and small groups that want reliable reservations plus basic guest management, Eat App is a solid, affordable option.
What we like- All-in-one reservation platform for venues and diners
- Straightforward venue management
- Growing international presence
Watch out for- Smaller marketplace than OpenTable or Resy
- Fewer advanced marketing features
#6Tock
Best for: Ticketed and tasting-menu dining4.2/5 on
G2 (96 reviews, checked Oct 2026)
Visit tock.com
Starting priceSee website
Free planNo
Tock is the reservation platform for restaurants that sell experiences rather than just tables. It supports prepaid reservations, ticketed tasting menus, and special events, which helps fine dining rooms, wineries, and chef counters manage no-shows and cash flow. Diners discover restaurants through curated collections, trending lists, and new and notable picks, and the platform highlights James Beard recognized restaurants and similar prestige signals.
The trade-off is fit. Tock's model shines for high-end, experience-led venues and is less natural for casual restaurants with heavy walk-in traffic and simple turn-and-burn service. Pricing also works differently from standard per-cover reservation tools, since ticketing and prepayment change the economics. For tasting menus, wine experiences, and special events, Tock is the category leader. For everyday casual dining, a general reservation CRM will fit better.
What we like- Built for prepaid and ticketed experiences
- Strong with fine dining and wineries
- Discovery through curated collections
Watch out for- Less suited to casual walk-in restaurants
- Pricing model differs from standard reservation tools
Starting priceSee website
Free planNo
TableCheck is a reservation platform with deep roots in Japan, where it offers bookings at top restaurants plus FastPass options that let diners skip queues at popular ramen, soba, and udon spots. For restaurants in Japan, or for international groups with Japanese venues, TableCheck's local presence, language support, and diner traffic are genuine advantages, and it helps overseas diners book tables they could not otherwise reserve.
The limitation for most US and European readers is coverage. TableCheck's footprint outside Japan and parts of Asia-Pacific is limited, and its homepage reflects that focus. If your restaurants are in Japan or you serve many Japanese travelers, TableCheck belongs on your shortlist. If your venues are in the US or Europe, SevenRooms, OpenTable, or Resy will serve you better.
What we like- Strong in Japan with priority access features
- Supports international diners booking Japanese restaurants
- Queue-skipping FastPass options
Watch out for- US and European coverage is limited
- Homepage and product focus skew heavily to Japan
Starting priceSee website
Free planNo
Thanx approaches restaurant CRM from the loyalty side. It helps restaurant marketers turn guests into regulars by automating personalized engagement, with AI-powered segmentation across more than 400 guest attributes, automated email and push campaigns, and rewards that go beyond discounts, such as VIP access and secret menus. Its guest recovery tool resolves flagged orders in under a minute, and the platform processes more than a billion transactions a year with 60-plus POS and technology integrations.
The important distinction is that Thanx is not a reservation system. It pairs with your POS and ordering channels rather than replacing your booking tool, and it is built for multi-location brands that need enterprise-scale engagement. A single independent restaurant may find it more platform than it needs. For growing brands that want to own their guest data, reduce discount dependence, and drive repeat visits systematically, Thanx is the strongest loyalty-first CRM available.
What we like- Loyalty and engagement built for restaurant brands
- AI segmentation with 400-plus guest attributes
- Guest data fully owned by the restaurant
Watch out for- Not a reservation platform
- Best for multi-location brands rather than single independents
How we chose
We defined restaurant CRM as software that captures guest data from reservations, visits, and orders and turns it into repeat business, which is why reservation platforms with real guest profiles dominate this list alongside a loyalty specialist. We checked each vendor's homepage to confirm it loads and belongs to that company, and we weighed marketplace reach, direct booking economics, marketing automation, loyalty features, and fit by restaurant type, from fine dining to casual to multi-location brands.
Restaurant software pricing is almost entirely quote-based, varying by location count, covers, and modules, so where a price could not be verified on the vendor's own site we wrote "See website" rather than inventing a figure. Every tool here was verified as live and current.
How to pick the right restaurant CRM
The right choice depends on where your guests come from and what you want them to do next.
Start with your booking mix
If most guests find you through search and marketplaces, OpenTable or Resy will drive the most discovery. If most guests already know you and book directly, SevenRooms keeps more margin and more data in your hands. If walk-ins dominate, Yelp Guest Manager's waitlist tools matter more than a reservation book.
Decide what repeat business means for you
Fine dining rooms benefit from guest profiles that remember preferences, allergies, and anniversaries, which is SevenRooms' strength. Casual and fast-casual brands benefit more from loyalty and engagement, which is Thanx's strength. Tasting-menu venues need ticketing and prepayment, which is Tock's strength. Match the tool to the behavior you want, not to the longest feature list.
Check the fee structure carefully
Marketplace bookings can carry per-cover fees that add up fast at volume, while direct booking tools usually charge a flat subscription. Model your actual mix of marketplace versus direct bookings before signing, and ask whether fees apply to covers, reservations, or both. Also confirm who owns the guest data and whether you can export it.
Make sure it talks to your POS
A CRM that cannot see what guests actually ordered is guessing. Confirm integrations with your point-of-sale system, online ordering, and payment providers before committing, and ask how visit and spend data flows into guest profiles. Thanx's 60-plus integrations and SevenRooms' order data capture are good benchmarks for what to expect.
Frequently asked questions
What is restaurant CRM software?
Restaurant CRM software captures guest information from reservations, visits, and orders and uses it to improve service and drive repeat visits. It typically includes guest profiles, reservation and table management, and marketing tools such as email and SMS campaigns, and it differs from generic CRM by being built around dining behavior.
Do I need a CRM if I already use OpenTable or Resy?
OpenTable and Resy include guest management features, and for many restaurants that is enough. A dedicated CRM like SevenRooms adds deeper guest profiles, automated marketing, and direct booking tools, while Thanx adds loyalty and engagement. If repeat visits and direct bookings matter to your margins, a dedicated tool is worth it.
How much does restaurant CRM software cost?
Pricing is quote-based and varies by location count, covers, and modules. Small independents can find affordable reservation tools, while enterprise platforms for multi-location brands cost significantly more. Always request a quote for your actual covers and locations, and model marketplace per-cover fees separately.
Who owns my guest data?
It depends on the platform. Some marketplaces keep guest relationships partly on their side, while platforms like SevenRooms and Thanx emphasize that the restaurant owns its guest data. Ask for data ownership and export terms in writing before signing, since this affects your ability to switch providers later.
Can restaurant CRM reduce no-shows?
Yes. Prepaid and ticketed reservations, as on Tock, cut no-shows sharply for fine dining. For other restaurants, confirmation reminders, waitlist management, and guest history that flags repeat no-shows all help. The most effective approach combines reminders with a clear cancellation policy.
Does restaurant CRM work for casual and fast-casual restaurants?
Yes, but the emphasis shifts. Casual and fast-casual brands benefit more from loyalty, ordering data, and automated engagement, which is Thanx's focus, than from white-tablecloth guest profiles. Reservation and waitlist tools still matter for busy casual rooms, especially through Yelp Guest Manager.
Sources we checked (8)
- https://www.sevenrooms.com
- https://www.opentable.com
- https://www.resy.com
- https://www.yelp.com
- https://www.eatapp.co
- https://www.tock.com
- https://www.tablecheck.com
- https://www.thanx.com
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.