How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Service businesses split into two kinds: field service CRMs built around jobs at a customer address, and professional services CRMs built around client relationships and projects.
- Jobber is the best field service CRM for small home service crews, with quotes, scheduling, invoicing, and payments in one mobile app.
- Housecall Pro suits home-trade teams that dispatch daily and want online booking and automated customer texts.
- ServiceTitan suits larger HVAC, plumbing, and electrical contractors with call center, dispatch, and reporting needs.
- HubSpot is the best free starting point for service firms that grow through marketing, while Zoho CRM is the best value with deep customization.
- Pipedrive, monday CRM, and Insightly suit sales-led, visual, and project-delivery service firms respectively.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Jobber | Small home service crews | $39/month | No |
 Housecall Pro | Home-trade dispatch | $59/month | No |
 ServiceTitan | Larger trades contractors | See website | No |
 HubSpot | Marketing-led service firms | Free | Yes |
 Zoho CRM | Best value customization | $14/user/month | Yes |
 Pipedrive | Sales pipeline teams | $14/user/month | No |
 monday CRM | Visual project delivery | $12/user/month | Yes |
 Insightly | CRM plus project delivery | $29/user/month | No |
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The best crm for service business
#1Jobber
Best for: Small home service crews4.6/5 on
G2 (530 reviews, checked Oct 2026)
Visit getjobber.com
Starting price$39/month
Free planNo
Jobber is the best field service CRM for small home service crews, built specifically for businesses that manage customers from estimate to final payment. The platform centralizes client management, job management, estimates, invoicing, and payments in one easy-to-use tool, with a strong mobile app that keeps job and communication history at a technician fingertips. Core pricing starts at 39 dollars a month solo, or near 28 dollars a month on annual billing in some guides, with higher plans up to 699 dollars a month by team size.
Pipeline, marketing, and AI receptionist depth sit at the top end, and phone and marketing are bolt-ons rather than built in. For a small home service business that wants quotes, scheduling, invoicing, and payments in one mobile app, Jobber is the best pick.
What we like- Full job lifecycle: quote, schedule, dispatch, invoice
- Strong mobile app
- QuickBooks sync
- Core from 39 dollars a month solo
Watch out for- Pipeline, marketing, and AI receptionist depth sit at the top end
- Monthly billing higher than annual
- Phone and marketing are bolt-ons
Starting price$59/month
Free planNo
Housecall Pro suits home-trade businesses in HVAC, plumbing, and electrical that dispatch technicians daily and want online booking plus automated customer texts. The platform offers a visual pipeline, custom intake forms, job and dispatch management, and payments, with a user-friendly design that small teams adopt quickly. Basic pricing starts at 59 dollars a month on annual billing, or near 79 dollars monthly, with plans up to 329 dollars a month.
User limits and some growth tools require higher plans or add-ons, and phone is a bolt-on rather than built in. For a home service team that needs dispatch and online booking in a friendly package, Housecall Pro is the best pick.
What we like- Job, dispatch, and payments
- Consumer-friendly online booking
- Automated customer texts
- Visual pipeline
- Basic from 59 dollars a month annual
Watch out for- Monthly billing near 79 dollars
- User limits and growth tools need higher plans
- Phone is a bolt-on
- Marketing-forward focus
Starting priceSee website
Free planNo
ServiceTitan is the enterprise field-service platform for larger trades contractors, with scheduling and dispatch, a technician mobile app, invoicing and payments, a customer portal, and reporting built for multi-technician operations. The web scheduler, tech tracking, appointment reminders, and visual pricebook suit HVAC, plumbing, and electrical contractors with complex dispatch, payroll, and reporting needs.
Pricing is quote-only, with some guides citing near 125 dollars per tech a month, and implementation is structured rather than self-serve. ServiceTitan is built for trades larger than a handyman operation, and small teams will find it expensive and heavy. For an established contractor with 50,000 dollars or more a month in revenue and multi-tech dispatch, ServiceTitan is the best pick.
What we like- Enterprise field-service platform
- Call center, dispatch, and reporting
- Technician mobile app
- Web scheduler
- Tech tracking
- Pricebook
Watch out for- Quote-only pricing, near 125 dollars per tech a month in some guides
- Structured implementation
- Built for trades larger than handyman
Starting priceFree
Free planYes
HubSpot is the best free starting point for a service firm that wins clients through content, forms, and email. The free CRM covers contact and deal management, pipelines, dashboards, and lead management, with deep integrations and room to grow into marketing and service hubs as the firm scales. That growth path is why service firms that start free often stay on HubSpot for years.
Paid Sales Hub pricing varies by guide, from 20 dollars a seat a month to 45 dollars a user a month depending on the hub and plan, so confirm the current rate. Field-service features such as dispatch and job management are bolt-ons, not built in, so a field crew should pick Jobber or Housecall Pro instead. For a professional services firm that grows through marketing, HubSpot is the best pick.
What we like- Genuinely capable free tier
- Deep integrations
- Room to grow into marketing and service hubs
- Pipeline and lead management
Watch out for- Paid Sales Hub from 20 dollars a seat a month in some guides, 45 dollars a user in others
- Field-service features are bolt-ons
- Cost grows with seats
#5Zoho CRM
Best for: Best value customization4.1/5 on
G2 (2,952 reviews, checked Oct 2026)
Visit zoho.com
Starting price$14/user/month
Free planYes
Zoho CRM is the best value CRM with deep customization, offering lots of CRM depth per dollar, a large app ecosystem, and a free edition up to 3 users. Standard pricing starts at 14 dollars a user a month on annual billing, with Blueprint workflows on paid plans and the Zia AI assistant. The platform scales cheaply as a team grows, and it integrates with the wider Zoho suite for accounting, support, and marketing.
Customization depth needs setup time, and the interface is busier than Pipedrive, so a team that wants the simplest pipeline should look elsewhere. Field-service features need integrations rather than built-in dispatch. For a budget-conscious service team that wants a full CRM and can invest setup time, Zoho CRM is the best value pick.
What we like- Lots of CRM depth per dollar
- Large app ecosystem
- Free edition up to 3 users
- Standard from 14 dollars a user a month
- Blueprint workflows on paid plans
Watch out for- Customization depth needs setup time
- Interface busier than Pipedrive
- Field-service features need integrations
#6Pipedrive
Best for: Sales pipeline teams4.3/5 on
G2 (5,034 reviews, checked Oct 2026)
Visit pipedrive.com
Starting price$14/user/month
Free planNo
Pipedrive suits service firms with a defined sales process that want the easiest pipeline to learn and clean deal tracking. The Essential plan costs 14 dollars a user a month on annual billing, with a clear visual pipeline that sales teams adopt in days rather than weeks. The per-user pricing is fair, and the focus on deals keeps the tool simple.
There is no free plan, and service delivery features such as project management need add-ons or integrations. For a service firm whose main CRM job is winning work through a defined pipeline, Pipedrive is the best pick.
What we like- Easiest pipeline to learn
- Clean deal tracking
- Fair per-user pricing
- Essential from 14 dollars a user a month annual
- Good for defined sales process
Watch out for- No free plan
- Service delivery features need add-ons
- Reporting depth thinner than HubSpot or Zoho
#7monday CRM
Best for: Visual project delivery4.5/5 on
G2 (1,810 reviews, checked Oct 2026)
Visit monday.com
Starting price$12/user/month
Free planYes
monday CRM suits agencies and consultancies that sell and deliver projects on the same platform, with visual boards and pipelines, automations and reminders, integrations and email sync, and dashboards and templates. The free plan covers 2 users, and paid plans start at 12 dollars a user a month with a 3-seat minimum.
Visual flexibility needs setup time to get right, and field-service features such as dispatch need integrations. For a service firm that wants sales, onboarding, and project delivery on one visual platform, monday CRM is the best pick.
What we like- Visual boards and pipelines
- Automations and reminders
- Integrations and email sync
- Dashboards and templates
- Free plan for 2 users
Watch out for- Paid from 12 dollars a user a month with a 3-seat minimum
- Visual flexibility needs setup
- Field-service features need integrations
#8Insightly
Best for: CRM plus project delivery4.2/5 on
G2 (945 reviews, checked Oct 2026)
Visit insightly.com
Starting price$29/user/month
Free planNo
Insightly suits service teams that need a traditional CRM with built-in project management for the work after the sale. The platform combines pipeline tracking with project delivery, workflow automation, and AppConnect integrations, so a sale flows into a project without switching tools. Pricing starts at 29 dollars a user a month, with three plans.
There is no free plan, the interface is less modern than monday, and the ecosystem is smaller than HubSpot or Zoho. For a service team that wants CRM plus project delivery in one traditional platform, Insightly is the best pick.
What we like- Traditional CRM with built-in project management
- Pipeline plus project tracking
- Workflow automation
- AppConnect integrations
Watch out for- From 29 dollars a user a month
- No free plan
- Interface less modern than monday
- Smaller ecosystem than HubSpot or Zoho
How we chose
We split the list by how service work actually flows: field service CRMs built around jobs at a customer address, with quotes, dispatch, routes, technician apps, and on-site invoicing, versus professional services CRMs built around client relationships and projects, with proposals, retainers, onboarding, and renewals. We flagged where pricing varies by guide, since HubSpot, Jobber, and Housecall Pro each carry two published rates, and we weighted the full job lifecycle over feature lists, since a CRM that loses leads after the sale costs more than its subscription.
What to check before you buy
Decide first whether you need field service or professional services features, since a general CRM cannot dispatch technicians and a field CRM cannot manage a consulting project well. Confirm the full first-year cost in writing before signing, since several platforms quote only after a sales call and add user limits, add-ons, and implementation fees. Check whether phone, marketing, and payments are built in or bolt-ons, since those gaps decide the real monthly bill. Finally, trial the mobile app on a real job, since a field CRM lives or dies on its technician app, not its desktop dashboard.
Frequently asked questions
What is the best CRM for a home service business?
Jobber is best for small home service crews, Housecall Pro suits teams that dispatch daily with online booking, and ServiceTitan suits larger contractors with call center and reporting needs.
What is the best free CRM for a service business?
HubSpot offers a genuinely capable free tier, and Zoho CRM offers a free edition up to 3 users. Both grow into paid plans as the firm scales.
Do I need a field service CRM or a general CRM?
Choose a field service CRM if work happens at a customer address with dispatch, routes, and on-site invoicing. Choose a general CRM if work is project-based with proposals, retainers, and deliverables.
How much does a service business CRM cost?
Field service plans run 39 to 329 dollars a month by team size, while general CRMs run 12 to 29 dollars a user a month. ServiceTitan is quote-only and costs more per technician.
Can a CRM handle scheduling and invoicing?
Field service CRMs such as Jobber, Housecall Pro, and ServiceTitan handle scheduling, dispatch, invoicing, and payments in one app. General CRMs handle scheduling and invoicing through integrations or add-ons.
Sources we checked (0)
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.