How we make this list: we compare pricing pages, product documentation and public user reviews. Rankite is independent; if a vendor ever pays for a featured spot, that listing is clearly labeled Partner.
Key takeaways
- Small and midsize teams on HubSpot should start with HubSpot CPQ (Revenue Hub Professional from $85/seat/month): quoting lives inside the CRM reps already use.
- Salesforce shops with complex products need Salesforce Revenue Cloud (Growth $150/user/month); everyone else should think twice before paying enterprise CPQ prices.
- DealHub and PandaDoc CPQ cover the middle ground: guided selling and document workflows without the enterprise implementation project.
- Conga now sells two CPQ products (Advantage CPQ ex-Apttus, Smart CPQ ex-PROS): confirm which one a quote covers before comparing.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 HubSpot CPQ | SMB and midmarket sales teams already on HubSpot | $85/seat/month (Revenue Hub Professional; CPQ needs Pro or Enterprise) | No (no free CPQ tier; requires a paid Revenue Hub seat) |
 Salesforce Revenue Cloud | Companies on Salesforce with complex products and pricing | $150/user/month (Growth); $200/user/month (Advanced), billed annually | No (no free tier or trial reported) |
 DealHub | Midmarket sales teams wanting guided selling and rich quotes | See website (CPQ+, CPQ+CLM, Quote-to-Revenue all quote-based) | No (trial reported by third parties, unverified) |
 PandaDoc CPQ | SMB sales teams needing quoting and contracts more than deep configuration | See website (full CPQ is a custom-priced Enterprise add-on) | No (no free tier confirmed) |
 Conga CPQ | Enterprises with complex products on Salesforce or multiple CRMs | See website (quote-based; third-party figures unverified) | No (no free tier confirmed) |
 PROS Smart CPQ | B2B manufacturers and distributors needing pricing science | See website (quote-based; third-party estimates conflict and are unverified) | No (no free tier confirmed) |
 Vendavo | B2B manufacturers and distributors protecting margin | See website (third-party directory figures unverified on vendor page) | No (no free tier confirmed) |
 Oracle CPQ | Large enterprises on Oracle CX or ERP with complex configured products | See website (third-party reports unverified on vendor page) | No (no free trial reported) |
 Tacton | Manufacturers with complex, engineered, made-to-order products | See website (no public pricing; quote-based) | No (no free tier confirmed) |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best CPQ software
Nobody ever lost a deal because the quote looked too simple. Deals die in the three days sales waits for pricing approval, in the spreadsheet with last quarter's price list, in the quote that promised a configuration engineering cannot build. CPQ, configure-price-quote, software exists to kill that delay: reps configure valid products, price them by the rules, and send an accurate quote the same day. These nine tools cover the range from built-in CRM quoting to enterprise configuration engines.
#1
HubSpot CPQ
Best for: SMB and midmarket sales teams already on HubSpot
Visit hubspot.com
Starting price$85/seat/month (Revenue Hub Professional; CPQ needs Pro or Enterprise)
Free planNo (no free CPQ tier; requires a paid Revenue Hub seat)
HubSpot CPQ is the path of least resistance for HubSpot shops. Reps build quotes inside the CRM with products, discounts and e-signature in one flow, no add-on product to learn, no integration to maintain. Revenue Hub Professional starts at $85 per seat per month (verified on HubSpot's own blog), and CPQ features ride on Pro or Enterprise seats. Note the rename: Commerce Hub became Revenue Hub in June 2026, so older reviews use the old name.
The limit is depth. Configuration logic, intricate pricing rules and multi-level approvals belong on bigger platforms; HubSpot CPQ suits straightforward product catalogs. For an SMB or midmarket team whose quoting pain is speed and accuracy rather than engineering complexity, it is the obvious first stop. Setup takes days to weeks for existing HubSpot customers.
What we like- CPQ built into the CRM reps use daily
- Quotes, products and e-signatures in one workflow
- Lower entry cost than enterprise CPQ platforms
Watch out for- Configuration and pricing-rule depth is thinner than Salesforce, Conga or PROS
- Best for straightforward catalogs, not complex configurators
#2
Salesforce Revenue Cloud
Best for: Companies on Salesforce with complex products and pricing
Visit salesforce.com
Starting price$150/user/month (Growth); $200/user/month (Advanced), billed annually
Free planNo (no free tier or trial reported)
Salesforce Revenue Cloud, the successor to Salesforce CPQ, is the enterprise answer for Salesforce shops. Quotes, products and pricing live natively with the CRM data, so quotes reflect real customer and product records instead of spreadsheet exports. Deep configuration, guided selling and approval workflows handle genuinely complex products, and Revenue Cloud extends beyond quoting into billing and subscription management.
The price is enterprise in every sense: $150 to $200 per user per month billed annually (verified on salesforce.com), before implementation, which typically needs consultants or in-house admins and runs for months. New buyers should evaluate Revenue Cloud directly; legacy Salesforce CPQ is being succeeded. If your products are complex and your CRM is Salesforce, the native fit justifies the cost. Otherwise, the midmarket tools below do the job for far less.
What we like- Native to Salesforce: quotes, products and pricing live with CRM data
- Deep product configuration, guided selling and approval workflows
- Revenue Cloud adds billing and subscription management
Watch out for- Among the most expensive CPQ options
- Implementation is complex and typically needs consultants
#3
DealHub
Best for: Midmarket sales teams wanting guided selling and rich quotes
Visit dealhub.io
Starting priceSee website (CPQ+, CPQ+CLM, Quote-to-Revenue all quote-based)
Free planNo (trial reported by third parties, unverified)
DealHub makes the quote itself a selling tool. Guided selling playbooks walk reps through discovery to configuration, and quotes go out as interactive proposals with buyer engagement tracking, so sales sees what the prospect actually opened. CPQ plus contract lifecycle management in one platform covers the deal from configuration to signature, with strong Salesforce and HubSpot integrations.
Every deal is custom-priced, so budget planning requires a sales cycle and there are no public figures to benchmark against. The ecosystem and partner depth trail the giants. But for a midmarket team that wants to modernize quoting without an enterprise implementation project, the guided-selling experience is the differentiator. Expect guided implementation over weeks.
What we like- Guided selling playbooks and interactive quotes with buyer engagement analytics
- CPQ plus contract lifecycle management in one platform
- Strong Salesforce and HubSpot CRM integrations
Watch out for- Fully quote-based pricing with no public benchmarks
- Smaller vendor with thinner ecosystem than Salesforce or Conga
#4
PandaDoc CPQ
Best for: SMB sales teams needing quoting and contracts more than deep configuration
Visit pandadoc.com
Starting priceSee website (full CPQ is a custom-priced Enterprise add-on)
Free planNo (no free tier confirmed)
PandaDoc CPQ starts from the document, not the configuration engine. Quotes turn into proposals, contracts and e-signatures without leaving the platform, which is the workflow SMB sales teams actually run. Teams already using PandaDoc for proposals get CPQ as a natural extension, and deployment is fast compared with traditional platforms.
True CPQ, rules-driven guided configuration, is an Enterprise add-on with custom pricing, and the base plan prices are unverified on the vendor's own page, so this article lists "See website." If your quoting pain is documents and signatures rather than engineering rules, PandaDoc is the fastest fix. If your products need real configuration logic, the enterprise platforms below are the honest answer.
What we like- Quotes, proposals, contracts and e-signatures in one document workflow
- Easy entry for teams already using PandaDoc
- Faster to deploy than traditional CPQ platforms
Watch out for- CPQ depth is document-centric
- Complex product configuration rules are limited
- Full CPQ requires custom Enterprise pricing
#5
Conga CPQ
Best for: Enterprises with complex products on Salesforce or multiple CRMs
Visit conga.com
Starting priceSee website (quote-based; third-party figures unverified)
Free planNo (no free tier confirmed)
Conga's CPQ lineup needs a map. After acquiring PROS's CPQ business, Conga sells Advantage CPQ (the former Apttus, Salesforce-native) and Smart CPQ (the former PROS, CRM-agnostic). Both handle deep configuration rules, pricing engines and contracts for genuinely complicated deals, with strong document generation and CLM integration. For enterprises with complex products, the depth is the point.
The confusion is the cost of that depth: buyers must determine which product fits their CRM setup before comparing anything, and the sales process should start with that question. Pricing is custom enterprise with consulting-led implementation over months. If your deals involve real configuration complexity, Conga belongs on the shortlist. If not, you are paying for depth you will never use.
What we like- Two products for two needs: Advantage CPQ (Salesforce-native, ex-Apttus) and Smart CPQ (CRM-agnostic, ex-PROS)
- Deep configuration, pricing and contract capabilities
- Strong document generation and CLM integration
Watch out for- Two overlapping CPQ products create real buyer confusion
- Enterprise pricing and implementation, not for small teams
#6
PROS Smart CPQ
Best for: B2B manufacturers and distributors needing pricing science
Visit pros.com
Starting priceSee website (quote-based; third-party estimates conflict and are unverified)
Free planNo (no free tier confirmed)
PROS Smart CPQ, now part of Conga, brings something the pure configurators lack: pricing science. The AI-driven guidance on discounts and margins comes from PROS's pricing optimization heritage, so quotes carry profitability intelligence, not just valid configurations. CRM-agnostic deployment fits heterogeneous sales stacks, and B2B manufacturers and distributors with complex price lists are the core audience.
The Conga acquisition is the caveat. Buyers should confirm the roadmap and which Conga entity supports them before committing, because the product now lives inside Conga's two-CPQ lineup. Pricing is custom and quote-based with conflicting third-party estimates. Implementation runs months. If margin discipline matters as much as quoting speed, the pricing DNA is worth the diligence.
What we like- AI-driven pricing guidance rooted in PROS's pricing optimization heritage
- CRM-agnostic deployment
- Strong for B2B manufacturers and distributors with complex price lists
Watch out for- Conga acquisition creates roadmap uncertainty
- Quote-based pricing with no public benchmarks
#7
Vendavo
Best for: B2B manufacturers and distributors protecting margin
Visit vendavo.com
Starting priceSee website (third-party directory figures unverified on vendor page)
Free planNo (no free tier confirmed)
Vendavo's CPQ is margin-aware quoting. The pricing optimization heritage means quotes carry deal guidance: which discounts are safe, where margin is at risk, how the deal compares to similar wins. For B2B manufacturers and distributors where pricing discipline is the difference between profit and loss, that guidance is the product.
Everything else says enterprise: overkill for simple quoting, thin and inconsistent public pricing information, implementation-led onboarding. Smaller teams should look at HubSpot or PandaDoc instead. But if your price lists are complex and your reps discount on instinct, Vendavo's margin lens pays for itself in protected deals.
What we like- Pricing and margin optimization heritage with CPQ tied to profitability analytics
- Strong for complex B2B price lists
- Deal guidance helps reps protect margin while closing
Watch out for- Enterprise orientation
- Overkill for simple quoting needs
- Public pricing information is thin and inconsistent
#8
Oracle CPQ
Best for: Large enterprises on Oracle CX or ERP with complex configured products
Visit oracle.com
Starting priceSee website (third-party reports unverified on vendor page)
Free planNo (no free trial reported)
Oracle CPQ is the heavyweight: enterprise-grade configuration for highly engineered products, deep integration across Oracle's CX, ERP and supply chain stack, proven at massive deal and catalog scale. For a large enterprise already on Oracle, the stack integration is the argument.
The reported pricing sits among the highest in the category with user minimums cited by third parties (unverified on the vendor's page), and implementation is a long consulting project. This is not a tool you evaluate against HubSpot; it is infrastructure for companies whose products need engineering-grade configuration. Everyone else should stop reading here.
What we like- Enterprise-grade configuration for highly complex, engineered products
- Deep integration with Oracle's CX, ERP and supply chain stack
- Proven at very large deal and catalog scale
Watch out for- Reported pricing among the highest in the category with user minimums
- Heavyweight implementation needing specialized consultants
#9
Tacton
Best for: Manufacturers with complex, engineered, made-to-order products
Visit tacton.com
Starting priceSee website (no public pricing; quote-based)
Free planNo (no free tier confirmed)
Tacton is the configuration engine for products that break generic CPQ tools: engineered, made-to-order manufacturing with CAD integration and engineering-grade rules. Visual product configurators serve both sales teams and self-service channels, handling constraint logic that would choke a rules engine built for SaaS seats.
The specialization is absolute. If your products are not complex manufactured goods, Tacton is the wrong tool, full stop. Pricing is quote-based enterprise with long sales and implementation cycles involving engineering. For the manufacturers it serves, there is no deeper configuration engine. For everyone else, it does not belong on the shortlist.
What we like- Leading configuration engine for highly engineered products
- Strong in manufacturing with CAD integration and engineering-grade rules
- Visual configurators for sales and self-service channels
Watch out for- Niche focus on complex manufacturing
- Poor fit for standard SaaS or services quoting
- Long sales and implementation cycles
Match the CPQ to your product complexity
CPQ buyers overshoot constantly, paying enterprise prices for quoting problems a CRM feature would solve. The honest segmentation: if your products are standard items with simple discount rules, HubSpot CPQ or PandaDoc covers you. If you need guided selling, approval chains and interactive quotes across a real catalog, DealHub is the middle ground. If your products have configuration rules (this option requires that option, this bundle excludes that service), you need Salesforce Revenue Cloud, Conga, PROS or Vendavo. If your products need engineering rules and CAD, you need Tacton or Oracle.
Map your complexity before you shop, because the price jumps are cliffs, not slopes: $85 a seat for HubSpot, $150 to $200 for Salesforce, custom enterprise for the rest, plus implementation that ranges from days to months. The most expensive CPQ mistake is buying configuration depth for a discounting problem.
Implementation is the real price
The subscription is the smaller half of enterprise CPQ cost. Salesforce Revenue Cloud, Conga, Oracle and PROS implementations run months with consultants or dedicated admins: product catalog modeling, pricing rules, approval workflows, CRM integration, quote templates, user training. Third-party estimates routinely put implementation at multiples of the first year's subscription, and the timeline slips when the product catalog turns out to be messier than anyone admitted.
Budget the project, not the per-seat price. Ask every vendor for reference customers with your catalog complexity, not just your headcount. Insist on a fixed-scope statement of work with acceptance criteria tied to a real quote your reps build on day one. And staff it: CPQ implementations fail when the vendor's consultants model a product catalog nobody in sales validated. The software is the easy part; the catalog is the project.
How we chose
We started with the searches sales leaders actually run: CPQ software, configure price quote software and quoting software. For each candidate we opened the vendor's own pricing page, checked plan names and prices against public reviews on G2 and Capterra and practitioner discussion on Reddit, and compared configuration depth, pricing-rule capability and company-size fit. Where a price could not be verified on the vendor's page we wrote "See website" instead of guessing. The shortlist mixes built-in CRM quoting with midmarket platforms and enterprise configuration engines, because a 10-person sales team and a global manufacturer are not quoting the same products.
Frequently asked questions
What does CPQ stand for and what does it do?
Configure, Price, Quote. CPQ software guides sales reps through configuring valid product combinations, applies pricing and discount rules automatically, and generates accurate quotes fast. It eliminates the spreadsheet price lists, the invalid configurations engineering rejects, and the multi-day wait for pricing approval.
How much does CPQ software cost?
HubSpot CPQ starts at $85 per seat per month on Revenue Hub Professional. Salesforce Revenue Cloud runs $150 to $200 per user per month billed annually. Everything else here is quote-based enterprise pricing, typically five to six figures annually plus implementation. Implementation often costs multiples of the first subscription year on enterprise platforms.
Do small businesses need CPQ software?
Most do not need standalone CPQ. If your products are standard with simple discounts, your CRM's native quoting (HubSpot, Salesforce) or a document tool like PandaDoc covers it. Standalone CPQ earns its keep when configuration rules, approval chains or pricing complexity slow deals down. Buy it for a quoting problem you can name, not for the category.
What is the difference between CPQ and a quote template?
A template formats the quote; CPQ validates it. CPQ enforces which products can be combined, applies pricing and discount rules, routes approvals, and keeps the price list current. A template with last quarter's prices is how companies honor discounts nobody approved. If your quotes need rules, you need CPQ.
How long does CPQ implementation take?
HubSpot CPQ and PandaDoc deploy in days to weeks. DealHub typically takes weeks. Salesforce Revenue Cloud, Conga, Oracle, PROS and Tacton run months with consultants: catalog modeling, rules, approvals, integration and training. The product catalog's messiness, not the software, sets the timeline.
Can CPQ integrate with our ERP and billing?
The enterprise platforms can: Salesforce Revenue Cloud adds billing natively, Conga connects to CLM and ERP, Oracle CPQ sits inside the Oracle stack. Midmarket tools integrate with CRMs first and ERPs second. Define which systems the quote must read from and write to (inventory, pricing, customer records) before you evaluate, because integration scope drives implementation cost.
Sources we checked (11)
- https://www.hubspot.com/pricing/sales/revenue-hub
- https://www.salesforce.com/products/revenue-cloud/pricing/
- https://www.dealhub.io/pricing/
- https://www.pandadoc.com/pricing/
- https://www.conga.com/products/cpq/
- https://www.pros.com/
- https://www.vendavo.com/
- https://www.oracle.com/cx/cpq/
- https://www.tacton.com/
- https://www.g2.com/categories/cpq
- https://www.capterra.com/configure-price-quote-software/
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has spent more than a decade helping SaaS and e-commerce brands grow through search. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.