How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Salesforce Revenue Cloud suits Salesforce-native software companies, with Growth at $150 per user per month and Advanced at $200.
- DealHub suits mid-market sales-led software teams, from about $50 per user per month in published guides.
- Conga CPQ suits software companies with complex catalogs, from $35 per user per month in published guides.
- HubSpot CPQ suits software teams quoting inside HubSpot, included in Sales Hub Pro at $90 per user per month.
- Oracle CPQ suits software companies on Oracle ERP, from $240 per month, and ranked top overall in the ISG 2026 buyers guide.
- SAP CPQ suits SAP-centric software companies, from $62 per user per month for Standard in published guides.
- Zuora CPQ suits subscription software businesses, with quote-to-cash breadth for recurring revenue.
- PandaDoc suits proposal-centric software teams, from $19 per user per month for Essentials.
- A bad CPQ choice costs more than the license: reps return to spreadsheets, pricing errors reach signed contracts, and implementations run 3 to 9 months at enterprise scale.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Salesforce Revenue Cloud | Salesforce-native teams | $150 per user per month | No |
 DealHub | Mid-market sales-led teams | From $50 per user per month | No |
 Conga CPQ | Complex catalogs | From $35 per user per month | No |
 HubSpot CPQ | HubSpot quoting | $90 per user per month | No |
 Oracle CPQ | Oracle ERP companies | From $240 per month | No |
 SAP CPQ | SAP-centric companies | From $62 per user per month | No |
 Zuora CPQ | Subscription businesses | See website | No |
 PandaDoc | Proposal-centric teams | $19 per user per month | No |
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The best CPQ service for software companies
#1Salesforce Revenue Cloud
Best for: Salesforce-native teams4.2/5 on
G2 (1,513 reviews, checked Oct 2026)
Visit salesforce.com
Starting price$150 per user per month
Free planNo
Salesforce Revenue Cloud is the successor to Salesforce CPQ, formerly SteelBrick, rebuilt on a native architecture for the subscription era. Growth edition at $150 per user per month covers streamlined CPQ and subscription management, while Advanced at $200 adds contracts, orders, consumption billing, and AI. If a software sales team already lives in Salesforce, nothing else integrates this deeply, with quotes, quote lines, and opportunity products landing in native Salesforce objects.
The license sits on top of required Sales Cloud seats, and implementation usually costs more in year one than the software itself. Salesforce no longer sells legacy Salesforce CPQ to new customers, so new buyers choose Revenue Cloud or a CRM-agnostic CPQ. Salesforce Revenue Cloud fits Salesforce-native software companies that need deep integration and subscription billing.
What we like- Deepest Salesforce CRM integration
- Native subscription architecture
- AI-assisted quoting in Advanced
Watch out for- Requires Sales Cloud seats on top
- Implementations run 3 to 9 months
- Legacy CPQ migration takes 3 to 6 months
#2DealHub
Best for: Mid-market sales-led teams4.7/5 on
G2 (866 reviews, checked Oct 2026)
Visit dealhub.io
Starting priceFrom $50 per user per month
Free planNo
DealHub suits mid-market sales-led software teams, from about $50 per user per month in published guides, with a free trial and a faster deployment path than enterprise CPQ platforms. Its quote-to-cash workflow covers configuration, pricing, approvals, and e-signature, and its mid-market focus keeps implementation lighter than Oracle or Salesforce enterprise rollouts.
Enterprise depth trails Oracle and Conga for very complex catalogs, and pricing varies by tier. DealHub fits mid-market software companies that want sales-led CPQ without an enterprise implementation timeline.
What we like- Mid-market fit
- Sales-led workflow
- Free trial
- Faster deployment than enterprise CPQ
Watch out for- Less enterprise depth than Oracle or Conga
- Pricing varies by tier
- Smaller ecosystem
#3Conga CPQ
Best for: Complex catalogs4.2/5 on
G2 (237 reviews, checked Oct 2026)
Visit conga.com
Starting priceFrom $35 per user per month
Free planNo
Conga CPQ suits software companies with complex catalogs, from $35 per user per month in published guides, handling complex pricing rules, multi-model sales across subscriptions, services, and one-time purchases, and product configurations that would take hours to quote manually. The ISG 2026 buyers guide ranked Conga Advantage CPQ and Conga Smart CPQ among the top three overall, with Exemplary ratings, and both were product experience leaders beside Oracle.
Implementation complexity rises with catalog size, and admin training needs are real. Conga fits mid-size to large software companies with complex products, intricate pricing, and high quote volumes, especially those already running Salesforce.
What we like- Complex pricing rules
- Multi-model sales
- ISG top-three product experience
- Salesforce depth
Watch out for- Implementation complexity for large catalogs
- Pricing varies by edition
- Training needs for admins
Starting price$90 per user per month
Free planNo
HubSpot CPQ suits software teams quoting inside HubSpot, included in Sales Hub Pro at $90 per user per month with a free trial. Its quote builder, product library, and e-signature flow sit inside the CRM reps already use, which keeps adoption high and setup simple compared with enterprise CPQ platforms. For HubSpot-native software companies, the integration advantage is real.
CPQ depth trails dedicated platforms for complex configuration rules, and the Pro tier is required for full quoting features. HubSpot CPQ fits software teams that quote inside HubSpot and want simple, CRM-native quoting without a separate CPQ platform.
What we like- Quoting inside HubSpot CRM
- Included in Sales Hub Pro
- Free trial
- Simple setup
Watch out for- Less CPQ depth than dedicated platforms
- Pro tier required
- Complex pricing needs workarounds
#5Oracle CPQ
Best for: Oracle ERP companies4.0/5 on
G2 (278 reviews, checked Oct 2026)
Visit oracle.com
Starting priceFrom $240 per month
Free planNo
Oracle CPQ suits software companies on Oracle ERP, from $240 per month in published guides, and ranked top overall in the ISG 2026 buyers guide, with an Exemplary rating and product experience leadership. It bundles subscription lifecycle management, a document designer for proposals, contracts, and work statements, and contract management with signature routing, plus multi-language support for international selling.
Users flag a steep learning curve and pre-built reports that may not meet specific needs without custom development. Oracle CPQ fits enterprise software companies on Oracle ERP that want published pricing, subscription depth, and document generation in one platform.
What we like- Top overall in ISG 2026 buyers guide
- Subscription lifecycle management
- Document designer
- Contract management
Watch out for- Steep learning curve
- Pre-built reports may need custom work
- Implementation complexity
#6SAP CPQ
Best for: SAP-centric companies4.2/5 on
G2 (122 reviews, checked Oct 2026)
Visit sap.com
Starting priceFrom $62 per user per month
Free planNo
SAP CPQ suits SAP-centric software companies, from $62 per user per month for Standard in published guides, though other guides list it as quote-based, so buyers should confirm the current price. Its guided selling dynamically adjusts configuration options to keep quotes accurate, AI suggestions add upsell and cross-sell options, and built-in subscription management handles annuities, renewals, and license contracts. Deep SAP ERP and CRM integration gives a unified view of customer and order data.
Connecting with non-SAP systems takes significant planning, and the complex interface requires substantial training for non-technical users. SAP CPQ fits software companies already running SAP systems that need deep ERP and CRM integration.
What we like- Deep SAP ERP and CRM integration
- Guided selling
- AI upsell suggestions
- Subscription management
Watch out for- Quote-based in some guides
- Non-SAP integration needs planning
- Complex interface and training
Starting priceSee website
Free planNo
Zuora CPQ suits subscription software businesses, with quote-to-cash breadth for recurring revenue, billing integration, and subscription lifecycle management. The ISG 2026 buyers guide rated Zuora Exemplary, and its strength sits in subscription, usage, and consumption models where quote, billing, and revenue recognition must stay aligned. For SaaS companies selling subscriptions, usage, or credits, that alignment matters more than generic quoting depth.
Pricing is quote-based, and the subscription focus limits one-time sales depth compared with general CPQ platforms. Zuora CPQ fits subscription software businesses that need quote-to-cash alignment for recurring revenue.
What we like- Subscription quote-to-cash breadth
- Recurring revenue focus
- Billing integration
- ISG Exemplary rating
Watch out for- Pricing quote-based
- Subscription focus limits one-time sales depth
- Implementation complexity
#8PandaDoc
Best for: Proposal-centric teams4.7/5 on
G2 (3,621 reviews, checked Oct 2026)
Visit pandadoc.com
Starting price$19 per user per month
Free planNo
PandaDoc suits proposal-centric software teams, from $19 per user per month for Essentials with a free trial, covering document creation, e-signature, and approval workflows. Its proposal-first design suits small and mid-size software teams that need polished quotes and contracts quickly, without enterprise CPQ complexity. The low entry price makes it the budget pick in this list.
Configuration depth trails dedicated CPQ platforms for complex product rules, and enterprise scale is smaller. PandaDoc fits proposal-centric software teams that want fast, affordable quoting with e-signature included.
What we like- Proposal-centric workflow
- $19 Essentials price
- Free trial
- E-signature included
Watch out for- Less configuration depth than dedicated CPQ
- Complex pricing needs workarounds
- Smaller enterprise scale
How we chose
We ranked services on CRM and ERP fit, configuration depth, pricing model support, subscription handling, implementation effort, and 2026 guide consensus, weighting ISG 2026 buyers guide ratings and Rankite's CPQ comparison. Enterprise platforms scored on depth and integration, while mid-market tools scored on deployment speed and price. Prices come from October 2026 published guides and vary by edition, seats, and implementation scope, with conflicts flagged. Every service here runs a live CPQ product in 2026 with a public site.
How to pick a CPQ service for a software company
Start with your CRM and ERP, since they decide the shortlist. Salesforce-native teams should shortlist Salesforce Revenue Cloud, Conga, or DealHub, Oracle ERP teams should shortlist Oracle CPQ, SAP teams should shortlist SAP CPQ, HubSpot teams should shortlist HubSpot CPQ, and subscription-first teams should shortlist Zuora. Test the hardest quote, not the demo quote: a mid-term amendment with an upgrade, a co-term, and a usage overage, quoted and billed without a workaround, reveals whether the tool fits.
Next, budget the full cost, not just the license. Enterprise implementations run 3 to 9 months and often cost more in year one than the software, while mid-market tools deploy faster. Confirm what the license excludes, such as required CRM seats, implementation services, and training, and get a written total cost for year one and year two. Finally, plan adoption: CPQ pays only when reps use it, so involve sales, finance, and RevOps in selection, and pilot with a real sales team before full rollout. Start with a pilot before full rollout. Measure results honestly. Then scale fast now.
Frequently asked questions
What does CPQ stand for?
CPQ stands for configure, price, quote: software that helps sales teams configure products, apply pricing rules, and generate accurate quotes and proposals.
How much does CPQ software cost?
Entry prices in 2026 guides run from $19 per user per month at PandaDoc to $240 per month at Oracle, with Salesforce Revenue Cloud at $150 to $200 per user per month. Enterprise implementations add significant services costs.
Is Salesforce CPQ still sold?
No. Salesforce no longer sells legacy Salesforce CPQ to new customers and points new buyers to Revenue Cloud, with migrations typically taking 3 to 6 months.
How long does CPQ implementation take?
Mid-market tools deploy in weeks, while enterprise platforms typically run 3 to 9 months, depending on catalog complexity, integrations, and approval workflows.
Does CPQ work for subscription software?
Yes, and subscription depth varies: Salesforce Revenue Cloud, Zuora, and Oracle CPQ emphasize subscription lifecycle management, while proposal tools like PandaDoc suit simpler one-time sales.
Sources we checked (0)
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.