How we make this list: we compare pricing pages, product documentation and public user reviews. Rankite is independent; if a vendor ever pays for a featured spot, that listing is clearly labeled Partner.
Key takeaways
- Jasper ($59/month per seat annual) and Copy.ai ($24/month annual) are the generalist leaders: Jasper for brand voice control, Copy.ai for workflow automation.
- Budget picks are real: Rytr (free plan; paid from $7.50/month) and Writesonic cover everyday copy needs for a fraction of the leaders' prices.
- SEO-focused teams should compare Frase ($39/month annual) and Scalenut (from $59/month): both optimize content against search competitors, not just generate text.
- Fiction writers have their own tool: Sudowrite ($10 to $44/month) is built for novels and stories, not marketing copy.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Jasper | Marketing teams that need AI copy in a consistent brand voice | $59/month per seat (billed annually; $69 month-to-month) | Free trial |
 Copy.ai | Go-to-market teams automating content workflows | $24/month (billed $288/year; $29 month-to-month) | Free plan |
 Writesonic | Teams wanting an affordable all-round AI writer | $79/month (Starter; annual billing saves 20%) | Free trial |
 Rytr | Individuals and freelancers who need cheap, decent AI copy | Free plan; paid from $7.50/month | Yes (free forever, no credit card required) |
 Anyword | Marketers who want copy scored against performance data | $39/month (Starter, billed annually; $49 month-to-month) | Free trial (7-day) |
 Sudowrite | Fiction writers drafting novels and stories | $10/month (Hobby; Professional $22, Max $44) | Free trial (no credit card required) |
 Scalenut | SEO teams tracking content and AI search visibility | From $59/month (promotional pricing often lower) | Free trial (7-day) |
 Frase | Content teams building SEO briefs and optimizing articles | $39/month (Solo, billed annually; $49 month-to-month) | Free trial |
 Hypotenuse AI | Ecommerce teams generating product descriptions in bulk | See website | Free trial |
 Grammarly | Editing and polishing copy that humans wrote | Free plan; Pro $12/month | Yes |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best copywriting software
Most lists of AI writing tools read like press releases. Here is the honest version: these tools draft, they do not write. The difference between a good one and a bad one is how much editing you do after. These ten cover the real options in 2026, from the $7.50-a-month workhorse to the enterprise platform, with the pricing and limits that determine which one fits your actual workload.
#1
Jasper
Best for: Marketing teams that need AI copy in a consistent brand voice
Visit jasper.ai
Starting price$59/month per seat (billed annually; $69 month-to-month)
Free planFree trial
Jasper is the enterprise-friendly generalist. The Pro plan at $59 per month per seat on annual billing ($69 month-to-month) buys the AI writing suite with brand voice features that learn how your company sounds. For teams producing ad copy, email sequences and blog drafts at volume, that consistency is the selling point over cheaper tools.
The honest math is per seat, and seats multiply. A five-person content team pays nearly $3,600 a year before add-ons. Solo creators and small teams should compare Copy.ai or Rytr first. Jasper earns its price where brand consistency across many writers is the job.
What we like- Brand voice training keeps output on-tone across the team
- Per-seat pricing is transparent
- Strong template library for ads, email and long-form
Watch out for- Per-seat costs add up fast for larger teams
- The output still needs a human editor for anything important
#2
Copy.ai
Best for: Go-to-market teams automating content workflows
Visit copy.ai
Starting price$24/month (billed $288/year; $29 month-to-month)
Free planFree plan
Copy.ai repositioned from writing tool to workflow platform: instead of one-off generations, you build multi-step workflows (research, draft, personalize, format) that run repeatedly. The entry price is $29 per month monthly or $24 per month billed annually at $288 per year, which undercuts Jasper for small teams.
The free plan lets you test the workflow concept before paying. The buyer here is a marketing or sales team with repeatable content processes: outbound sequences, localized landing pages, product content at scale. If you write one blog post a week, simpler tools suffice.
What we like- Workflow builder connects AI steps into repeatable processes
- Straightforward $24/month annual pricing
- Free plan for testing
Watch out for- The workflow power is overkill if you just need ad copy
- Enterprise tiers ($1,000+/month) show where the real money goes
Starting price$79/month (Starter; annual billing saves 20%)
Free planFree trial
Writesonic plays the middle: more capable than the budget tools, cheaper than Jasper. The pricing page lists Starter at $79 per month, Basic at $199 and Growth at $399, with 20 percent savings on annual billing. That positions it for small teams with real content volume rather than solo dabblers.
Evaluate it on output quality for your specific formats. Writesonic's strength is breadth: if you need blog posts one day and ad variants the next, one subscription covers both. If you only need one format, a specialist or a cheaper generalist may serve better.
What we like- Covers articles, ads, landing pages and chatbots in one subscription
- Annual billing cuts 20 percent
- No credit card required to start
Watch out for- Starter at $79/month is priced above budget rivals
- The higher tiers ($199-$399/month) climb into enterprise territory fast
#4
Rytr
Best for: Individuals and freelancers who need cheap, decent AI copy
Visit rytr.me
Starting priceFree plan; paid from $7.50/month
Free planYes (free forever, no credit card required)
Rytr is the budget pick that is actually good enough. The free plan costs nothing and requires no credit card, the Saver plan is $7.50 per month, and Unlimited is $24.16 per month. For freelancers drafting product descriptions, social posts and emails, that is a rounding error.
The trade is quality ceiling. Rytr drafts competently but rarely brilliantly, and long-form content needs more editing than Jasper or Copy.ai output. At these prices, the honest workflow is Rytr for volume plus your own editing for quality. It is the best value on this list for solo operators.
What we like- The cheapest credible option: free tier for light use, $7.50/month Saver plan, $24.16/month Unlimited
- Simple interface with no learning curve
- 40+ use cases covered
Watch out for- Output quality trails the premium tools on long-form and nuanced copy
- The free tier's character limits suit only light use
#5
Anyword
Best for: Marketers who want copy scored against performance data
Visit anyword.com
Starting price$39/month (Starter, billed annually; $49 month-to-month)
Free planFree trial (7-day)
Anyword's pitch is different: instead of just generating copy, it predicts how the copy will perform. The Starter plan at $39 per month on annual billing ($49 month-to-month) includes the performance data features, with Data-Driven at $79 per month annual ($99 monthly) for heavier users. A 7-day free trial lets you test the scoring.
The buyer is a performance marketer, not a blogger. If you run paid ads and landing page tests, the predictive scores inform real decisions. If you write organic content, the scoring matters less and cheaper tools suffice. Judge the trial on whether the scores correlate with your actual results.
What we like- Predictive performance scoring tells you which draft will convert before you publish
- Starter at $39/month annual is accessible
- Data-Driven tier ($79/month annual) adds deeper analytics
Watch out for- The scoring is a guide, not a guarantee
- The platform assumes you run paid campaigns to benefit fully
Starting price$10/month (Hobby; Professional $22, Max $44)
Free planFree trial (no credit card required)
Sudowrite is the only tool here that is not for marketers. It is for novelists: the story engine develops plots, the writing tools handle description and dialogue, and the whole interface assumes you are writing fiction. Pricing is credit-based: Hobby at $10 per month (225,000 credits), Professional at $22 per month, Max at $44 per month, with yearly billing cutting up to half.
Fiction writers should not buy a marketing tool and vice versa. If you write novels, Sudowrite's specialized features beat every generalist here. The trial requires no credit card, so test it on a real chapter before committing.
What we like- Built for fiction: story engine, character arcs, and prose tools no marketing tool offers
- Credit-based pricing scales with use
- 30+ models to choose from
Watch out for- Useless for marketing copy, which is fine because that is not its job
- Credit limits mean heavy users need the higher tiers
#7
Scalenut
Best for: SEO teams tracking content and AI search visibility
Visit scalenut.com
Starting priceFrom $59/month (promotional pricing often lower)
Free planFree trial (7-day)
Scalenut targets the SEO content workflow: research, brief, draft, optimize, and now track how content performs in AI search results. Plans list at $59, $89 and $199 per month, with aggressive limited-time discounts (often showing $24, $36 and $80). The 7-day free trial is the way to evaluate.
Compare it directly with Frase on a trial: both do SEO content, and the better one is whichever matches your process. Scalenut's AI visibility angle is timely; verify it does what you need before paying the full sticker, since the promotional prices will not last forever.
What we like- Combines SEO content creation with AI visibility tracking
- Tiered plans ($59, $89, $199/month) scale with team needs
- 7-day free trial
Watch out for- The 60-percent-off promotional prices complicate the real cost
- Newer positioning means verifying the feature set on a trial
#8
Frase
Best for: Content teams building SEO briefs and optimizing articles
Visit frase.io
Starting price$39/month (Solo, billed annually; $49 month-to-month)
Free planFree trial
Frase is the SEO specialist's tool. Paste a keyword and it analyzes the top search results, showing the topics, questions and headings your article needs to cover, then scores your draft against that research. Solo is $39 per month on annual billing ($49 month-to-month), Basic $103 ($129 monthly) for in-house teams, Team $239 ($299 monthly) for agencies.
The honest role: Frase makes your writers faster and your content more complete; it does not write the article for you. Teams publishing SEO content at volume get the most from it. Check the article and site limits on your tier before committing, since they are the real constraint.
What we like- Excellent SERP-based content briefs: see what competitors cover before you write
- Clear tier ladder (Solo $39, Basic $103, Team $239/month annual)
- Extra seats at $29/month
Watch out for- The per-article and per-site limits on lower tiers constrain heavy publishers
- It optimizes content rather than replacing writers
#9
Hypotenuse AI
Best for: Ecommerce teams generating product descriptions in bulk
Visit hypotenuse.ai
Starting priceSee website
Free planFree trial
Hypotenuse AI does one job for one buyer: turn product data into product descriptions, thousands at a time. Ecommerce teams with large catalogs know the pain: every SKU needs unique copy, and humans cannot write ten thousand descriptions. Hypotenuse generates them from attributes, images and specs.
The site did not render pricing for automated checks, so confirm the current plans on hypotenuse.ai. If you run a store with a serious catalog, trial it on a real product batch and check the output against your brand standards. For non-ecommerce writing, the generalists above fit better.
What we like- Purpose-built for product descriptions and ecommerce content at scale
- Batch generation from product data
- Quality tuned for catalog work
Watch out for- Pricing was not readable on the site during research
- Narrow focus means it will not replace a general writing tool
Starting priceFree plan; Pro $12/month
Free planYes
Grammarly belongs on this list as the complement, not the competitor. The other nine draft copy; Grammarly fixes it. The free tier handles spelling and grammar at $0, and Pro at $12 per month adds clarity, tone and full-sentence rewrites. It works everywhere you type, which is why it has outlasted every challenger.
The realistic stack is a drafting tool plus Grammarly: generate with Jasper or Rytr, polish with Grammarly. At $12 per month, Pro is the cheapest quality upgrade in this category. No serious content operation skips the editing layer.
What we like- The standard writing assistant: grammar, clarity, tone and plagiarism checks everywhere you type
- Free tier covers the essentials
- Pro at $12/month adds advanced suggestions
Watch out for- It edits, it does not draft: you still need the ideas
- The AI generation features trail the dedicated writing tools
Start with the unit economics. Most tools price by words, credits or seats, and the plan that looks cheap at 10 articles a month gets expensive at 100. Estimate your monthly volume honestly, then compare the per-unit cost across two finalists. The free plans and trials exist for this: run a real week's workload through each before paying.
Then check the output quality on your formats. Every tool demos well on generic blog posts; few demo on your technical white papers or your brand's voice. Paste your hardest real assignment into each trial. The tool that needs the least editing wins, regardless of the feature list.
Finally, check the workflow fit. Solo creators need simplicity (Rytr, Sudowrite). Teams need collaboration and brand controls (Jasper, Copy.ai). SEO publishers need SERP research (Frase, Scalenut). Ecommerce needs batch catalog tools (Hypotenuse). The category is not one product; it is four different jobs.
AI drafting vs. SEO content: different jobs, different tools
A common mistake is buying one tool for both drafting and SEO. They are different jobs. Drafting tools (Jasper, Copy.ai, Rytr, Writesonic) generate text fast. SEO tools (Frase, Scalenut) research what to write and score how complete it is. The best content operations pair them: Frase builds the brief, Jasper drafts from it, Grammarly polishes.
Anyword sits between: its performance scoring suits paid campaigns more than organic search. Sudowrite sits entirely apart as the fiction tool. And Grammarly is the layer everything passes through last. Budget for the stack, not the single tool: a typical small operation runs Frase ($39) plus Rytr ($7.50) plus Grammarly free, which is under $50 a month for a complete workflow.
Frequently asked questions
Will Google penalize AI-written content?
Google penalizes unhelpful content regardless of how it is written. AI drafts that get human editing, fact-checking and real expertise added rank fine; mass-published unedited AI text does not. The tools on this list are drafting aids. The ranking factor is still quality.
How much should I pay for AI copywriting software?
For individuals: $7.50 to $25 per month (Rytr, Copy.ai). For small teams: $40 to $80 per month per seat (Jasper, Anyword). For SEO publishers: $39 to $100 per month (Frase, Scalenut). Start with free plans and trials, then buy the cheapest tool whose output you do not have to rewrite.
Can these tools replace a human copywriter?
For first drafts, product descriptions and ad variants, largely yes. For brand voice, strategy, humor and anything where the words carry the business, no. The productive setup is AI for volume plus a human for judgment. Teams that fire the writers and keep the tool usually regret it within a quarter.
What is the difference between Jasper and Copy.ai?
Jasper focuses on brand voice and content generation for marketing teams, priced per seat from $59/month annual. Copy.ai focuses on workflow automation for go-to-market teams, from $24/month annual. Pick Jasper for consistent brand copy across writers; pick Copy.ai for repeatable multi-step content processes.
Which tool is best for SEO blog content?
Frase and Scalenut, because they research the search results before you write. Frase ($39/month annual) builds SERP-based briefs and scores drafts; Scalenut (from $59/month) adds AI visibility tracking. Pair either with a drafting tool and Grammarly for the full workflow.
Is the free version of Rytr actually usable?
Yes, for light use: the free plan needs no credit card and covers short-form drafting. The character limits will push regular users to the $7.50/month Saver plan quickly. As a test drive before committing to any paid writing tool, it is the best free option here.
How we chose
We started with the tools buyers actually compare: the generalist AI writers, the SEO specialists, the budget options and the fiction tool. For each we opened the vendor's own pricing page and recorded prices exactly as shown, including annual-versus-monthly differences and promotional pricing where displayed. Where pricing did not render (Hypotenuse AI), we wrote "See website." We checked reputations against marketer discussion on Reddit and reviews on G2, and we favored tools with free plans or trials so readers can test output quality themselves.
Sources we checked (11)
- https://www.jasper.ai/pricing
- https://www.copy.ai/pricing
- https://writesonic.com/pricing
- https://rytr.me/
- https://www.anyword.com/pricing
- https://www.sudowrite.com/pricing
- https://www.scalenut.com/pricing
- https://www.frase.io/pricing
- https://www.hypotenuse.ai/
- https://www.grammarly.com/plans
- https://www.g2.com/categories/ai-writing-assistant-software
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has spent more than a decade helping SaaS and e-commerce brands grow through search. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.