How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Wealthbox and Redtail remain the two most common entry points for independent advisors, with published prices between $39 and $99 per user per month.
- Redtail's Launch plan is the cheapest advisor-specific option with a public price, at $39 per user per month billed yearly, but it caps out at 5 users.
- Salesforce Financial Services Cloud starts at $325 per user per month billed annually, which makes it a fit for larger firms with an admin or a consulting partner, not a two-person practice.
- Advyzon and Tamarac bundle the CRM with portfolio reporting, so the right comparison is against your whole tech stack, not against a standalone CRM.
- A general CRM such as Less Annoying CRM costs $15 per user per month, but you give up household structures and custodian data feeds built for advisors.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Wealthbox | Independent RIAs wanting an easy, modern CRM | $59 per user/month (Basic) | Free trial (14 days) |
 Redtail CRM | Budget-conscious advisors and broker-dealer reps | $39 per user/month (billed yearly, Launch plan) | Free trial |
 Salesforce Financial Services Cloud | Large firms with admin resources | $325 per user/month (billed annually, Sales Core or Service Core) | Free trial (30 days) |
 Practifi | Growing RIAs that want Salesforce depth with advisor workflows | $135 per user/month (Naya) | No |
 Advyzon | RIAs wanting CRM, reporting and billing in one system | See website | No |
 Envestnet Tamarac CRM | Firms already on Tamarac reporting and trading | See website | No |
 Advisors Assistant | Insurance-heavy practices and small agencies | $52 per month for the first user, $12 per additional user (web hosted Core CRM) | No |
 Less Annoying CRM | Solo advisors who want a simple, cheap contact database | $15 per user/month | Free trial (30 days) |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
A missed birthday call, a beneficiary form that sat unsigned for three months, a new associate who cannot find the notes from the last review meeting. These small slips are what contact management software exists to prevent, and they matter more to client retention than most advisors admit.
The tools below fall into three groups: purpose-built advisor CRMs priced per user, wealth platforms that bundle a CRM with reporting and billing, and one general CRM that some solo advisors adapt. Prices come from each vendor's own pricing page as of October 2026.
#1Wealthbox
Best for: Independent RIAs wanting an easy, modern CRM4.6/5 on
G2 (109 reviews, checked Oct 2026)
Visit wealthbox.com
Starting price$59 per user/month (Basic)
Free planFree trial (14 days)
Wealthbox is the CRM many advisors pick when they leave a broker-dealer and set up their own RIA. The appeal is speed. The layout looks like a social feed, so an operations assistant can usually find a client's last touchpoint without training, and the Basic plan already covers contact and household records, tasks, one opportunity pipeline and a calendar.
The pricing ladder is easy to read. Basic is $59 per user per month, Pro is $75, and Premier is $99, with Enterprise quoted separately. Pro is the plan most firms will end up on, because that is where workflow automation, two-way email sync and broadcast email live. Storage scales by tier, from 2 GB on Basic to 10 GB on Premier.
The catch is that Wealthbox stays deliberately simple. Firms that want custom objects need Premier, which allows 10 custom object types, and very large teams will find less room for heavy configuration than on a Salesforce-based system. Wealthbox also sells an AI Notetaker add-on at an introductory $49 per user per month, so budget for it if meeting notes are part of the reason you are switching.
What we like- Clean interface that new staff learn quickly
- Household and contact management built in on every plan
- Clear published pricing with four tiers
Watch out for- Workflows and two-way email sync start on Pro at $75 per user/month
- Dashboards and multiple workspaces are reserved for Premier
Starting price$39 per user/month (billed yearly, Launch plan)
Free planFree trial
Redtail has been part of Orion Advisor Solutions since 2022, but it is still sold as a standalone CRM and connects to a long list of outside tools. For a small practice that mostly needs a reliable client database, the Launch plan at $39 per user per month (billed yearly) or $45 billed monthly is the most affordable advisor CRM with a public price.
The Growth plan, at $59 per user per month billed yearly or $65 monthly, removes the user cap and adds process workflows, automation triggers, viewing permissions, document storage and the Imaging and Speak products. Speak is Redtail's compliant texting tool, and Redtail notes that its use depends on approval from your broker-dealer. The free trial gives new users the full Growth plan.
The honest weakness is the interface. Redtail feels denser than Wealthbox, and advisors who demo both often say the newer tool is easier to learn. Firms that expect to grow past five users should price the Growth plan from day one rather than starting on Launch and migrating later.
What we like- Lowest published price among advisor-specific CRMs
- Access to more than 100 integrations on the entry plan
- Compliant texting available on Growth
Watch out for- Launch plan is limited to 5 users
- Document storage and workflows require the Growth plan
#3Salesforce Financial Services Cloud
Best for: Large firms with admin resources4.2/5 on
G2 (401 reviews, checked Oct 2026)
Visit salesforce.com
Starting price$325 per user/month (billed annually, Sales Core or Service Core)
Free planFree trial (30 days)
Financial Services Cloud is Salesforce's industry edition for banks, insurers and wealth managers. It is the right choice for a multi-office RIA, a bank trust department or an enterprise wealth firm that needs custom data models, complex permission sets and reporting across hundreds of advisors.
Pricing reflects that audience. The Core editions start at $325 per user per month billed annually, Advanced editions are $500, and Max editions are $700. Salesforce also sells a Process Compliance Navigator add-on starting at $20 per base user. A 30-day free trial is available with no credit card.
For a solo advisor or a five-person team, this is almost always too much software. Implementation time is measured in months, and the license cost alone can be five times what Wealthbox charges. Smaller firms that want Salesforce underneath usually do better with an advisor-focused layer such as Practifi.
What we like- Deepest configuration options of any tool here
- Separate Sales and Service editions for different teams
- Large partner ecosystem for implementation
Watch out for- High per-user price
- Usually needs an internal admin or outside consultant to set up and maintain
#4
Practifi
Best for: Growing RIAs that want Salesforce depth with advisor workflows
Visit practifi.com
Starting price$135 per user/month (Naya)
Free planNo
Practifi targets RIAs that have outgrown a simple CRM but do not want to build a Salesforce org from scratch. The company says it serves more than 250 RIA firms and over 10,000 users, and its site carries a Salesforce AppExchange partner badge.
There are two products. Naya is the configurable CRM that brings client data, workflows, service processes and business intelligence together, listed at $135 per user per month with pricing that varies by firm size and setup. Sentir is a newer AI-native CRM with agents that interpret client context and suggest next steps, offered at $195 per user per month as launch pricing valid until December 31, 2026.
The trade-off is cost and commitment. Even the lower price is more than double Wealthbox Pro, and a configurable system needs someone in the firm who owns the setup. Ask for the full quote in writing, including onboarding fees, before comparing it with per-user prices elsewhere.
What we like- Two products for different needs (configurable Naya and AI-native Sentir)
- Built-in AI notetaker and meeting prep
- Designed around RIA service processes
Watch out for- Pricing varies by firm size and configuration
- Still more setup effort than lightweight advisor CRMs
#5
Advyzon
Best for: RIAs wanting CRM, reporting and billing in one system
Visit advyzon.com
Starting priceSee website
Free planNo
Advyzon is not a pure contact manager. It is an all-in-one wealth platform where the CRM sits next to portfolio management reporting, fee billing, secure document management, rebalancing, financial planning and a client portal with a mobile app. For a breakaway team starting from zero, that removes a lot of integration work.
The CRM benefits from living in the same database as account data. When a client calls about a fee, the advisor sees the billing record and the contact history on one screen instead of toggling between two systems. Advyzon also lists Advyzon AI and a separate investment management arm among its offerings.
Pricing is quote-based, and Advyzon does not publish a list price. Ask how the quote scales, since third-party listings suggest tiers tied to the number of accounts. The bigger question is fit: if you already love your reporting tool, buying Advyzon only for contact management makes little sense.
What we like- CRM, portfolio reporting, billing, rebalancing and client portal in one platform
- Serves new and breakaway RIAs as well as larger enterprises
- One vendor to call for support
Watch out for- No published pricing
- Switching the CRM means switching much of your back office too
#6
Envestnet Tamarac CRM
Best for: Firms already on Tamarac reporting and trading
Visit envestnet.com
Starting priceSee website
Free planNo
Tamarac CRM is one module in Envestnet's Tamarac suite, alongside trading, reporting, a client portal, a proposal tool and unified managed accounts. On its own it is a capable advisor CRM. Inside the Tamarac stack it becomes more useful, because account data flows into client records.
Envestnet's third 2026 release connected Tamarac Trading to Tamarac CRM, so cash and security reserve information now appears on financial-account records, and CRM users can see performance inception dates from Tamarac Reporting. The same update extended the Schwab beneficiaries integration to cover trust, estate and organization roles.
The downside is the same as Advyzon's. Tamarac CRM is priced through a sales conversation, and it makes the most sense for firms committed to Envestnet. RIAs already running Salesforce can use Tamarac's AppExchange app instead of switching CRMs.
What we like- Pulls trading and reporting data into CRM records
- Suited to institutional and growing RIAs
- Part of a full Envestnet stack
Watch out for- Pricing only through sales
- Most valuable when you also use Tamarac's other products
Starting price$52 per month for the first user, $12 per additional user (web hosted Core CRM)
Free planNo
Advisors Assistant has been around since 1985, and it shows in both good and bad ways. The good part is depth for advisors who sell insurance as well as investments. Policy tracking, insurance commission calculation and reporting are built in, which most RIA-focused tools do not offer.
Pricing is published and month-to-month for the web hosted version. Core CRM is $52 for the first user and $12 for each extra user. Insurance Policy Tracking and Investment Tracking are $94 for the first user, Full Account Tracking is $105, and Agency Management is $137. A desktop version is also sold separately.
The weakness is modern polish. Teams used to Wealthbox will find the screens busier, and you should confirm which of its 50-plus integrations match your custodians and planning software before buying. The 30-day money-back guarantee lowers the risk of trying it.
What we like- Tracks insurance policies and commissions alongside investments
- Month-to-month web hosted pricing
- 30-day money-back guarantee
Watch out for- Interface looks dated next to newer cloud CRMs
- Higher tiers add up once you need investment and insurance tracking
#8Less Annoying CRM
Best for: Solo advisors who want a simple, cheap contact database4.9/5 on
G2 (668 reviews, checked Oct 2026)
Visit lessannoyingcrm.com
Starting price$15 per user/month
Free planFree trial (30 days)
Less Annoying CRM is a general small-business CRM, not an advisor product. It earns a place here because many solo planners and newer advisors only need a reliable place to log calls, set follow-up reminders and track prospects, and they do not want to pay $59 or more per seat for it.
At $15 per user per month with no contract, it is the cheapest paid option in this list. The 30-day trial needs no credit card, storage is 25 GB per user, and the company suggests keeping the database below 50,000 contacts and companies.
What you give up is everything built for wealth management. There is no household structure, no feed from your custodian, and no advisor-specific compliance tooling. Treat it as a starting point that you expect to replace once the practice grows.
What we like- One flat price with no contracts
- 25 GB file storage per user
- Unlimited pipelines and custom fields
Watch out for- No advisor-specific features such as household views or custodian feeds
- Compliance archiving must be handled elsewhere
How we chose
We started with the CRMs that come up most often in advisor forums, industry coverage and review sites such as G2 and Capterra, then narrowed the list to products that are actively sold in 2026 and built for, or widely used by, financial advisors. We did not install or test these products ourselves.
For each tool we read the vendor's pricing page and product pages, checked what is included on the entry plan, and looked at user limits, contract terms, integrations, trial terms and the size of firm each product is designed for. Where a vendor does not publish a price, we say so rather than guessing.
What to check before you sign
Start with your custodian and planning tools
An advisor CRM earns its fee by connecting to the rest of your stack. Before any demo, write down your custodians, your financial planning software, your portfolio reporting tool and your email platform. Then ask each vendor which of those connect directly and what data moves in each direction. A CRM that cannot see account values will push your team back into spreadsheets.
Price the plan you will actually use
Entry plans look cheap, but the features advisors care about often sit one tier up. Wealthbox puts workflows on Pro, Redtail puts document storage and automation on Growth, and Salesforce separates Sales and Service editions. Multiply the realistic tier by your headcount, add onboarding or data migration fees, and compare annual totals.
Ask about compliance and records
Your compliance officer will want to know how the CRM stores notes, emails and texts, how long it keeps them and whether it connects to your archiving provider. Redtail's texting feature, for example, depends on broker-dealer approval. Get answers in writing before you migrate client records.
Plan the migration
Moving years of client notes is the hardest part of switching. Ask whether the vendor imports from your current CRM, how attachments are handled, and how long you keep read access to the old system. Also confirm you can export your own data later in a standard format.
Frequently asked questions
What is the best CRM for a new independent RIA?
For most new RIAs, Wealthbox or Redtail is the practical starting point. Both are built for advisors, have published per-user prices and can be running within days. Pick Wealthbox if ease of use matters most, and Redtail Launch if you have five or fewer users and want the lowest price.
Is Salesforce worth it for a small advisory firm?
Usually not on its own. Financial Services Cloud starts at $325 per user per month billed annually and typically needs an administrator or consultant. Small firms that want a Salesforce foundation often get better value from an advisor-focused product such as Practifi.
Can financial advisors use a general CRM?
Yes, and some solo advisors do. A tool like Less Annoying CRM handles contacts, reminders and pipelines for $15 per user per month. The trade-off is that you lose household views, custodian data and advisor-specific workflows, so expect to switch as you grow.
Do I need a CRM if my portfolio platform has one built in?
Not always. If you use Advyzon or Tamarac for reporting, their CRM modules share the same data and may be enough. Compare them against a standalone CRM by listing the workflows you run every week and checking which system handles them with fewer clicks.
How long does it take to switch advisor CRMs?
Simple moves between lightweight CRMs can take a few weeks. Moves into a configurable platform such as Salesforce or Practifi can take several months because of data mapping and workflow design. Ask each vendor for a written migration plan and timeline.
Sources we checked (12)
- https://www.wealthbox.com/pricing/
- https://www.redtailtechnology.com/pricing
- https://www.investmentnews.com/fintech/orion-buys-crm-provider-redtail/220351
- https://www.salesforce.com/financial-services/pricing/
- https://www.practifi.com/
- https://www.practifi.com/pricing
- https://www.advyzon.com/
- https://www.envestnet.com/tamarac
- https://www.mychesco.com/a/news/business/products-services/envestnet-deepens-tamarac-integration-with-third-2026-update/
- https://www.advisorsassistant.com/
- https://www.advisorsassistant.com/pricing
- https://www.lessannoyingcrm.com/pricing
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.