How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Profound suits enterprise teams and agencies needing deep prompt-level analytics across many AI engines.
- Peec AI suits agencies that need client workspaces, with a $95 monthly starter plan and unlimited seats.
- Otterly.AI is the best budget starting point, near $29 per month for daily prompts across four engines.
- AthenaHQ suits teams that want the widest engine coverage plus a free tier and source intelligence.
- Semrush AI Toolkit suits teams already paying for Semrush, since AI visibility rides on the same subscription.
- Ahrefs Brand Radar suits Ahrefs users who want brand mentions beside organic data they already trust.
- Brandlight suits enterprise teams that want a demo-led evaluation rather than a self-serve signup.
- Rankscale suits agencies that need many white-label client dashboards at scale.
- Treat every visibility score as a trend, not an exact number. AI answers change by prompt wording, location, and model version, and three trackers can report three different numbers for the same brand in the same week because their data sources differ.
Quick comparison
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Starting priceSee website
Free planNo
Profound is the enterprise-grade pick, with deep prompt analytics across up to nine AI engines on higher plans. It suits large teams and agencies that need prompt-level detail, real-time AI crawl logs, and coverage across ChatGPT, Perplexity, Gemini, Copilot, and AI Overviews. Recent guides list an entry tier near $99 per month billed yearly for ChatGPT only, with $399 per month published for broader coverage and custom enterprise pricing above that.
The trade off is cost and complexity. Higher tiers are custom priced and demo-gated, and the entry tier covers fewer engines than rivals at similar prices. For enterprise teams that need depth and scale, Profound is the best choice.
What we like- Deep prompt analytics across up to nine engines on higher plans
- Real-time AI crawl logs
- Enterprise scale
Watch out for- Custom pricing on higher tiers
- Entry tier covers ChatGPT only in some guides
- Demo-gated for enterprise
#2Peec AI
Best for: Agency client reporting4.7/5 on
G2 (21 reviews, checked Oct 2026)
Visit peec.ai
Starting price$95 per month
Free planNo
Peec AI suits agencies that need client workspaces, with a $95 monthly starter plan and unlimited seats. It covers six engines across more than 115 languages with daily runs, and shareable workspaces make client reporting painless. Starter covers 50 daily prompts, while higher tiers cover more prompts and projects.
The limits are engine coverage and scope. Self-serve plans cover three engines at entry, and Peec AI is deliberately monitoring-only, with no remediation and no crawler analytics. For agency client reporting, Peec AI is the best pick.
What we like- Client workspaces for agency reporting
- Unlimited seats on every plan
- Six engines and 115+ languages
Watch out for- Self-serve plans cover three engines at entry
- Starter plan covers 50 daily prompts
- No remediation features
#3Otterly.AI
Best for: Budget AI tracking4.7/5 on
G2 (54 reviews, checked Oct 2026)
Visit otterly.ai
Starting price$29 per month
Free planNo
Otterly.AI is the best budget starting point, near $29 per month for 15 daily prompts across ChatGPT, Google AI Overviews, Perplexity, and Copilot. A built-in GEO audit helps small teams find quick wins, and the price makes it easy to test AI visibility before committing to a larger platform.
The trade off is depth. Otterly.AI is light once you want category-wide analysis, prompt counts are small at entry, and Gemini and Claude are add-ons on some plans. For small teams and small agencies testing the water, Otterly.AI is the best value.
What we like- Best budget entry point
- Daily prompts across four engines
- Built-in GEO audit
Watch out for- Light for category-wide analysis
- Small prompt counts at entry
- Gemini and Claude are add-ons on some plans
Starting priceFree
Free planYes
AthenaHQ, built by former Google Search and DeepMind engineers, is the only tool here with a free plan, and it offers the widest engine coverage in some guides at 8 or more engines. Its strength is source intelligence: which exact URLs the models reference for your prompts, which helps agencies show clients where citations come from.
The limits are price and scope. Paid plans run from $245 to $295 per month, there is no bot-log analytics, and execution stays with the customer. For source intelligence plus a free tier, AthenaHQ is the best choice.
What we like- Only tool here with a free plan
- Widest engine coverage at 8 or more engines
- Source and URL intelligence
Watch out for- Paid plans from $245 to $295 per month
- No bot-log analytics
- Execution stays with the customer
Starting price$99 per month
Free planNo
Semrush AI Toolkit suits teams already paying for Semrush, since AI visibility rides on the same subscription. The add-on costs about $99 per month per domain, covers ChatGPT, AI Mode, Gemini, and Perplexity, and draws on a 130-million-plus prompt database. Sentiment and perception reporting shows how AI describes a brand, not just whether it mentions it.
The trade off is scope and cost. The add-on covers 25 prompts at entry, costs per domain, and offers no crawler analytics. For Semrush users who want AI visibility in-suite, it is the best pick.
What we like- AI visibility inside the SEO suite you already use
- 130M+ prompt database
- Sentiment and perception reporting
Watch out for- $99 per month per domain add-on
- 25 prompts at entry
- No crawler analytics
Starting price$199 per month
Free planNo
Ahrefs Brand Radar suits Ahrefs users who want brand mentions beside organic data they already trust. It checks brand mentions and citations against a database of real user prompts, and citations link to backlink data, which gives context that standalone trackers lack. Pricing starts near $199 per month per index, plus the Ahrefs platform cost.
The limits are cost and refresh. The add-on plus platform cost pushes real monthly cost well above the headline price, there is no free trial, and the chatbot data refreshes monthly. For Ahrefs shops, Brand Radar is the best AI lens.
What we like- Brand mentions beside organic data
- Citations linked to backlink data
- Real user prompt database
Watch out for- $199 per month per index plus Ahrefs plan
- No free trial
- Monthly chatbot refresh
Starting priceSee website
Free planNo
Brandlight fits teams that want a demo-led enterprise evaluation rather than a self-serve signup. It pairs an enterprise platform with an execution partner, serves large brands, and carries a roadmap covering ads and commerce surfaces. For enterprise CMO organizations buying through sales, Brandlight is a credible evaluation candidate.
The trade off is transparency. Pricing is demo-only and custom, depth is not publicly verifiable, and there is no self-serve signup for small teams. For enterprise buyers, Brandlight is worth a demo, but small agencies should start elsewhere.
What we like- Enterprise platform plus execution partner
- Strong enterprise logos
- Ads and commerce roadmap
Watch out for- Demo-only custom pricing
- Depth not publicly verifiable
- No self-serve signup
Starting priceSee website
Free planNo
Rankscale suits agencies that need many white-label client dashboards at scale. The Growth tier, near $385 per month, covers 50 dashboards with white-label reporting, which suits agencies managing many client brands under their own brand. It is built for agency workflows rather than single-brand tracking.
The limits are price and profile. Growth pricing sits above Peec AI starter, and Rankscale is less known than Profound or Semrush. For agencies that need white-label scale, Rankscale is the best dedicated pick.
What we like- White-label client dashboards at scale
- 50 dashboards on Growth tier
- Agency-focused reporting
Watch out for- Growth tier near $385 per month
- Less known than Profound or Semrush
- Pricing not fully self-serve
How we chose
We compared engine coverage, prompt volume, client workspace and white-label features, data sources, pricing transparency, and free-tier availability. Tools that publish pricing and cover many engines scored higher than demo-gated vendors, though enterprise tools often hide pricing. We weighted agency features heavily, since client isolation and reporting matter more to agencies than single-brand depth. We did not test any tool hands-on, and prices here reflect published list prices that vendors change often.
Buying guide: what to check before you pay
Start with your agency model. Single-brand teams suit Otterly.AI or AthenaHQ free, multi-brand agencies suit Peec AI workspaces or Rankscale white-label dashboards, and enterprise teams suit Profound. Next, check data sources. A licensed panel of real user prompts, a clickstream database, a scraped chat interface, and a server crawler log are four different measurements, and they explain why three trackers report three different numbers for the same brand in the same week. Ask each vendor where its data comes from and whether scores trace back to stored answers. Check prompt volume too, since entry tiers cover 15 to 50 daily prompts, which may not cover all clients. Check engine coverage as well, since entry tiers often cover three or four engines while higher tiers cover six to nine. Finally, treat visibility scores as trends, not exact numbers. AI answers change by prompt wording, location, and model version, so track direction over weeks rather than chasing a single score. Do not promise clients guaranteed visibility gains, since no tool controls what AI models say.
Frequently asked questions
What is an AI search monitoring tool?
An AI search monitoring tool measures how a brand appears inside AI-generated answers. It sends a fixed set of prompts to engines such as ChatGPT, Gemini, Perplexity, and Google AI Overviews on a schedule, then records mentions, cited URLs, sentiment, and competitor presence.
Which AI visibility tool is best for agencies?
Peec AI is best for agency client reporting, with workspaces and unlimited seats from $95 per month. Rankscale is best for white-label dashboards at scale. Profound is best for enterprise depth.
Why do different AI trackers report different numbers?
Trackers use different data sources: licensed real user prompts, clickstream databases, scraped chat interfaces, and server crawler logs. They also differ in prompt wording, location, and model version, so the same brand can score differently across tools in the same week.
Can AI visibility tools guarantee higher rankings in AI answers?
No. No tool controls what AI models say, and visibility scores are trends, not exact numbers. Tools help you measure and find gaps, but content quality, citations, and brand authority drive what models mention.
How much do AI search monitoring tools cost?
Entry prices run from $29 per month for Otterly.AI to $95 per month for Peec AI, $99 per month per domain for Semrush, $199 per month for Ahrefs Brand Radar, and $295 per month for AthenaHQ. Enterprise tools such as Profound and Brandlight use custom pricing.
Sources we checked (0)
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.
Profound
AthenaHQ
Semrush AI Toolkit
Ahrefs Brand Radar
Brandlight
Rankscale