How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Profound is the best enterprise AI search platform, with AI agents that act on visibility data, not just report it.
- OtterlyAI is the best value starting point, with pricing from $29 a month and a free trial.
- Peec AI suits marketing teams that want clean visibility, position, and sentiment metrics across models.
- Brandlight is the best enterprise choice for large brands that want expert help alongside the platform.
- Rankscale offers the broadest engine coverage, with 17 plus AI engines and deep citation analysis.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Profound | Enterprise teams that want AI agents to act on visibility data | See website | See website |
 OtterlyAI | Marketing teams that want affordable, clear AI search monitoring | $29/month | 7-day free trial |
 Peec AI | Marketing teams that want clear visibility, position, and sentiment metrics | See website | See website |
 ZipTie | Simple brand tracking across AI search engines | See website | See website |
 Brandlight | Enterprise brands that want experts plus a platform | See website | See website |
 Rankscale | Broad engine coverage and deep citation analysis | See website | See website |
 AthenaHQ | Unified GEO workflow across marketing, SEO, PR, and content teams | See website | See website |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
#1Profound
Best for: Enterprise teams that want AI agents to act on visibility data4.6/5 on
G2 (640 reviews, checked Oct 2026)
Visit tryprofound.com
Starting priceSee website
Free planSee website
Profound is the AI platform to power your marketing, and it goes further than monitoring alone. Its AI Marketer identifies the work worth doing, drafts it, and pings you for approval: rewriting pages with citation decay, building pages for questions you have no answer for, and opening up content AI crawlers cannot currently read. That action layer is what sets Profound apart from dashboards that only report.
The platform tracks brand visibility across ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, and AI Mode, and it analyzes billions of real user conversations to understand intent and how answer engines describe your category. Features include proving impact on AI-driven traffic, benchmarking against peers, verifying the accuracy of AI claims about your brand, measuring sentiment, and tracking product visibility in ChatGPT Shopping at SKU level.
Profound is trusted by a third of the Fortune 100, with customers including Plaid, MongoDB, Ramp, and Zoom reporting visibility gains and time saved. Pricing is not published on the homepage, which reflects its enterprise focus. For large marketing teams that want AI search handled end to end, Profound is the strongest platform here.
What we like- AI Marketer agents draft and optimize pages, tracks ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews and AI Mode, brand records and sentiment, trusted by a third of the Fortune 100
Watch out for- Enterprise pricing not published, platform depth can overwhelm small teams, some features need larger plans
#2
OtterlyAI
Best for: Marketing teams that want affordable, clear AI search monitoring
Visit otterly.ai
Starting price$29/month
Free plan7-day free trial
OtterlyAI is an AI search monitoring and optimization platform used by more than 40,000 marketing professionals, and it is the most accessible tool on this list. It analyzes how AI search engines mention and cite your brand across ChatGPT, Google AI Overviews, Claude, Perplexity, Google AI Mode, Gemini, and Copilot, and it uncovers the prompts, topics, and intent patterns that drive AI-generated answers in your category.
The platform's strength is turning visibility data into fixes. Crawlability checks, content audits with prediction scores, and content briefs show why AI skips your content and how to fix it, while share of voice tracking shows how you stack up against competitors. A public API lets teams pull brand reports, prompts, citations, and workspace data programmatically.
Pricing starts at $29 a month, with a free trial for new users and no credit card needed for the trial. OtterlyAI was recognized as a Cool Vendor in the 2025 Gartner Cool Vendors for AI in Marketing and holds a 4.9 out of 5 rating. For small and mid-sized teams that want real AI search monitoring without enterprise budgets, OtterlyAI is the best value choice.
What we like- Pricing from $29 a month, tracks ChatGPT, Gemini, Perplexity, Copilot, AI Overviews, and AI Mode, citation and sentiment tracking, crawlability audits and content briefs, 40,000 plus marketing pros
Watch out for- Trial length varies by page (7-day and 14-day mentions), smaller feature set than enterprise platforms, some advanced features need higher plans
#3Peec AI
Best for: Marketing teams that want clear visibility, position, and sentiment metrics4.7/5 on
G2 (21 reviews, checked Oct 2026)
Visit peec.ai
Starting priceSee website
Free planSee website
Peec AI is an AI search analytics platform for marketing teams, built around the metrics that matter in AI search: visibility, position, and sentiment. It helps teams identify the prompts that matter, monitor rankings across the models that drive the most traffic, and act before competitors do.
The platform's source analysis finds the citations shaping your visibility so you can refine your generative engine optimization strategy, and its reporting turns complex AI search data into simple, shareable reports for teams and clients. Peec MCP is live, connecting Peec to Claude, Cursor, n8n, and other tools through MCP and API for custom workflows with AI visibility data.
Pricing is not published on the homepage, and the platform is newer than Profound or OtterlyAI, so its track record is shorter. For marketing teams that want a clean, analytics-first view of AI search without enterprise complexity, Peec AI is a strong and modern choice.
What we like- Clean metrics for visibility, position, and sentiment, tracks rankings across key models, finds citation sources, shareable reports, MCP and API integrations
Watch out for- Pricing not published on the homepage, newer platform with less brand history, feature details are high level
#4
ZipTie
Best for: Simple brand tracking across AI search engines
Visit ziptie.dev
Starting priceSee website
Free planSee website
ZipTie tracks what AI search says about your brand across up to 7 AI search engines, depending on your country and the engines you run. It shows which answers mention and cite you, and what to do next, with trend views by engine and a best and worst engine summary that makes strengths and gaps easy to see.
The company runs two products: ziptie.dev, the original product, which is still running with its own dashboard and accounts, and ziptie.ai, the new platform for tracking your brand across AI search engines. Existing ziptie.dev users keep their dashboard and data, while new users start on ziptie.ai, so check which platform fits before signing up.
Pricing is not published on the homepage, and ZipTie's feature set is narrower than Profound or Rankscale. For teams that want straightforward brand tracking across AI engines without a heavy platform, ZipTie is a focused and affordable-feeling option.
What we like- Tracks brand across up to 7 AI search engines, shows mentions, citations, and next steps, original product still running, clear migration path to new platform
Watch out for- Two products (ziptie.dev and ziptie.ai) can confuse new users, pricing not published on the homepage, smaller feature set than enterprise tools
Starting priceSee website
Free planSee website
Brandlight is an AI visibility platform for enterprise brands, built to turn AI into a growth channel rather than just another dashboard. It measures, optimizes, and grows visibility across AI engines, tracking every prompt in every market with a visibility score per engine and trend lines week by week.
The platform's difference is its people. Brandlight pairs the platform with a dedicated crew of AI strategists, forward-deployed engineers, and playbooks and training, so every team gets a ranked action list each week rather than a report to interpret alone. Features include visibility, sentiment, and share of voice against every competitor, AI shopping tracking that watches every product pick AI makes, and AI ads tracking that shows who is buying which prompts.
Brandlight was named the number 1 AEO platform globally and holds a 4.9 out of 5 rating on G2 across 240 reviews, with customers including Samsung, The Hartford, and Mediaocean. Pricing is not published, reflecting its enterprise focus. For large brands that want expert help turning AI visibility into revenue, Brandlight is the best choice.
What we like- AI visibility for Fortune 500 brands, visibility, sentiment, and share of voice per engine, dedicated AI experts and playbooks, AI shopping and ads tracking, named the number 1 AEO platform globally
Watch out for- Enterprise pricing not published, expert service model suits larger budgets, platform depth can overwhelm small teams
Starting priceSee website
Free planSee website
Rankscale is the integrated AI SEO suite for brand monitoring and AI search optimization, covering 17 plus AI engines across 240 plus regions and languages. Its brand visibility dashboard centralizes mentions, rankings, and citations, and it connects to GA4 and Search Console to show how AI visibility translates into real traffic and search performance.
The platform's depth is its strength. Citation analysis discovers where AI engines cite your brand, sources analysis inspects the domains and URLs in AI source boxes, sentiment analysis tracks brand perception by topic and model, and page audits break down AI readiness across 200 plus factors including crawlability and technical SEO signals. Newer features include query fanout insights, which reveal the internal searches AI engines run before answering, and prompt research that estimates prompt volume through semantic reconstruction.
Rankscale serves more than 1,000 active users from startups to enterprises and is featured by Ahrefs, Semrush, and others. Pricing is not published on the homepage, and some features remain in beta. For teams that want the widest engine coverage and the deepest citation data, Rankscale is hard to beat.
What we like- Monitors AI visibility in 17 plus AI engines, citation and sources analysis, sentiment tracking, page audits with 200 plus factors, prompt research and query fanout insights
Watch out for- Pricing not published on the homepage, feature breadth can overwhelm beginners, some features still in beta
#7
AthenaHQ
Best for: Unified GEO workflow across marketing, SEO, PR, and content teams
Visit athenahq.ai
Starting priceSee website
Free planSee website
AthenaHQ offers agents to win on AI search, with a unified platform for owning and executing an entire AI search optimization strategy. It tracks brand mentions across 11 plus major LLMs, including ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI, and Mistral, with additional models available on request.
The platform covers every team that touches AI search. Marketing gets end-to-end GEO workflow management and a 50 percent reduction in time spent on AI visibility tracking. Executives get ROI tracking and board-ready reporting. SEO teams get content gap analysis and a 2.5 times increase in AI-driven organic traffic in reported cases. PR teams get press kits optimized for AI citation, real-time brand mention alerts, and crisis detection. Content teams get templates, citation tracking, and a reported 5 times increase in AI content citations.
AthenaHQ is trusted by teams at Slalom, SoFi, Coinbase, Hearst, and PagerDuty, among others. Pricing is not published on the homepage, and API access and extra credits are paid add-ons. For organizations that want one command center for all GEO work, AthenaHQ is the most complete workflow platform here.
What we like- Cross-platform visibility tracking across 11 plus LLMs, end-to-end GEO workflow management, automated content optimization, citation source analysis, ROI tracking and board-ready reporting
Watch out for- Pricing not published on the homepage, platform breadth suits teams rather than individuals, some advanced features are paid add-ons
How we chose
We compared tools genuinely built for AI search monitoring, with real tracking across AI engines, not just traditional SEO rank trackers with an AI label. We checked each vendor homepage to confirm the tool exists and matches its description, and we used published prices where the vendor shows them. Where a vendor does not publish a price, we wrote "See website" rather than guessing. One candidate, Scrunch, was not listed because its homepage returned demo content rather than a clear product page during our check. Tools were kept only if they are actively offered and usable for AI search monitoring, not just similar in name.
Pick by your team size and budget
If you are a small or mid-sized team, start with OtterlyAI, whose $29 a month starting price and free trial make it the easiest entry point, and add ZipTie or Peec AI for a second view. If you are an agency or growing brand, Rankscale's 17 plus engine coverage and citation depth give you the most data to work with. If you are an enterprise, Profound's AI agents, Brandlight's expert crew, and AthenaHQ's unified workflow each suit different needs: Profound for automation, Brandlight for expert-led programs, AthenaHQ for cross-team workflows. Whichever you choose, start by tracking the prompts your buyers actually ask, fix the pages AI cannot crawl or cite, and measure share of voice against competitors monthly.
Frequently asked questions
What is the best AI search monitoring tool?
Profound is the best enterprise platform, with AI agents that act on visibility data. OtterlyAI is the best value option, with pricing from $29 a month and a free trial. The right choice depends on your team size, budget, and whether you want monitoring alone or action too.
How is AI search monitoring different from traditional SEO tracking?
Traditional SEO tools track Google rankings. AI search monitoring tracks how brands appear in answers from generative AI models such as ChatGPT, Perplexity, and Google AI Overviews, including mentions, citations, sentiment, and share of voice across engines.
Which AI engines do these tools track?
Most tools track ChatGPT, Perplexity, Gemini, Claude, Copilot, and Google AI Overviews and AI Mode. Rankscale covers 17 plus engines, AthenaHQ covers 11 plus LLMs, and ZipTie covers up to 7 engines, so coverage varies by tool and plan.
Can AI search monitoring tools improve my visibility?
Yes, but only if you act on the data. Tools show which prompts you win or lose, which pages AI cannot crawl or cite, and which sources AI trusts. Fixing those pages, building source-first content, and earning coverage on cited sources are what actually improve visibility.
How much do AI search monitoring tools cost?
Prices vary widely. OtterlyAI publishes pricing from $29 a month, while Profound, Peec AI, ZipTie, Brandlight, Rankscale, and AthenaHQ do not publish prices on their homepages and typically price by prompts, engines, and team size. Expect enterprise platforms to cost far more than entry-level tools.
Do I need an AI search monitoring tool if I already use an SEO tool?
If AI answers are becoming a traffic source for your category, yes. Traditional SEO tools do not show how ChatGPT or Perplexity describe your brand, which prompts you lose to competitors, or whether AI cites your pages. AI search monitoring fills that gap.
Sources we checked (0)
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.