How we make this list: we compare pricing pages, product documentation and public user reviews. Rankite is independent; if a vendor ever pays for a featured spot, that listing is clearly labeled Partner.
Key takeaways
- Otterly AI ($29/month) is the cheapest credible entry into AI search visibility tracking for marketers and agencies.
- Profound leads the enterprise end with the broadest engine coverage, but pricing is custom and starts high.
- Peec AI (€85/month) is the strongest pick for European agencies managing multiple clients across languages.
- Scrunch AI goes beyond monitoring with optimization guidance, while Goodie AI focuses on brand narrative and sentiment.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Profound | enterprises running serious GEO programs | See website (custom pricing) | No |
 Otterly AI | marketers and agencies starting with AI visibility | $29/month | Free trial |
 Peec AI | European agencies managing many clients | €85/month | No |
 Scrunch AI | teams that want monitoring plus what-to-fix guidance | $250/month | No |
 Goodie AI | brands that care about narrative, not just mentions | See website (custom pricing) | No |
 Quno | small teams wanting tracking plus content help | See website | Yes |
 Waikay | auditing what AI gets wrong about your brand | See website | No |
 Brandlight | large brands managing AI reputation proactively | See website (custom pricing) | No |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Starting priceSee website (custom pricing)
Free planNo
Profound has become the reference platform for generative engine optimization at the enterprise level. It tracks how your brand appears across ChatGPT, Gemini, Claude, Perplexity, Copilot and more, showing not just whether you are mentioned but how you are described, which sources get cited, and where competitors win. The prompt volumes feature helps prioritize which questions actually matter.
This is enterprise software in price and process: custom quotes, sales-led onboarding, and a platform designed for teams with dedicated SEO resources. Smaller companies will find the cost hard to justify. For large brands where AI search is a real acquisition channel, it is the most complete data source available.
What we like- Broadest engine coverage (10+ including newer models)
- Prompt volume data
- Strong enterprise security
Watch out for- Pricing is custom and expensive
- Overkill for small teams
#2
Otterly AI
Best for: marketers and agencies starting with AI visibility
Visit otterly.ai
Starting price$29/month
Free planFree trial
Otterly AI made AI search monitoring accessible. For $29 a month you get brand tracking across ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode and Copilot, with citation tracking, sentiment analysis and share-of-voice reporting. Agencies like the straightforward pricing and the client-ready reports.
Depth is the tradeoff. You will not get Profound's prompt-level analytics or Goodie's narrative analysis. But for the core question, "does AI mention my brand and say accurate things," it answers reliably at a tenth of enterprise prices. It is the right starting point for most teams.
What we like- Transparent low pricing
- Covers 6 engines including Copilot
- Marketer-friendly dashboards
Watch out for- Less depth than enterprise platforms
- Limited custom analysis
#3
Peec AI
Best for: European agencies managing many clients
Visit peec.ai
Starting price€85/month
Free planNo
Peec AI built specifically for the agency workflow: unlimited seats, multi-client management, competitor leaderboards and scheduled PDF exports, all starting at €85 a month. The 115-language coverage matters for brands operating across European markets where AI answers vary by language.
It is primarily a monitoring platform rather than an optimization suite, so you get the data and build the fixes yourself. US buyers should note the euro billing. For agencies pitching and managing AI visibility for clients, the workflow fit is excellent.
What we like- 9+ engines with 115+ languages
- Unlimited seats
- Free pitch workspaces for agencies
Watch out for- Monitoring-focused, less optimization guidance
- Euro pricing complicates US budgets
#4
Scrunch AI
Best for: teams that want monitoring plus what-to-fix guidance
Visit scrunch.com
Starting price$250/month
Free planNo
Scrunch AI answers the question most monitoring tools leave hanging: now what? Beyond tracking brand mentions across 7+ engines, its insights platform analyzes how AI systems interpret your pages and prescribes specific fixes to improve visibility. The GA4 referral tracking connects AI visibility to actual traffic.
At $250 a month it sits between budget trackers and enterprise platforms. The company is newer, so expect a product still adding depth. Teams that want data plus direction, not just dashboards, should shortlist it.
What we like- Explains how AI interprets each page
- Step-by-step optimization fixes
- Broad engine coverage
Watch out for- Higher entry price
- Platform still maturing
#5
Goodie AI
Best for: brands that care about narrative, not just mentions
Visit higoodie.com
Starting priceSee website (custom pricing)
Free planNo
Goodie AI focuses on how AI talks about your brand, not just whether it does. Sentiment tracking, narrative analysis and topic gaps help communications teams manage the story AI tells. The agentic commerce optimizer addresses the emerging world of AI shopping assistants.
Pricing is custom, reportedly around $495 a month for typical tiers, which puts it in the mid-market bracket. Transparency lags simpler tools. Brands where reputation and narrative matter more than raw mention counts get the most value.
What we like- Sentiment and narrative monitoring
- Agentic commerce optimization
- Topic gap analysis
Watch out for- Custom pricing around $495/month
- Less transparent than competitors
#6
Quno
Best for: small teams wanting tracking plus content help
Visit quno.ai
Starting priceSee website
Free planYes
Quno bundles three things small teams need: a brand visibility scorecard, a prompt tester for checking how AI answers key questions, and an AI writer for creating optimized content. The free tier makes it easy to try.
It is a smaller player, so engine coverage and data depth trail the category leaders. But as an affordable all-rounder for teams that need to both measure and create, the combination is practical. Good fit for startups entering GEO without enterprise budgets.
What we like- Brand visibility scorecards
- Prompt library tester
- AI SEO writer included
- Free tier
Watch out for- Smaller vendor
- Less engine coverage than leaders
#7
Waikay
Best for: auditing what AI gets wrong about your brand
Visit waikay.io
Starting priceSee website
Free planNo
Waikay, branded as "What AI Knows About You," does one job: audit the facts, sentiment and hallucinations AI engines present about your brand, and alert you to reputation risks. For PR teams and regulated industries, catching AI misinformation early is the whole value proposition.
It is not a full GEO platform: no prompt tracking at scale, no optimization workflows. Pricing is not published. Buy it as a complement to a monitoring platform, not a replacement, when brand accuracy is the priority.
What we like- Fact, sentiment and hallucination audits
- Reputation risk alerts
- Focused use case
Watch out for- Narrow scope
- Pricing not published
Starting priceSee website (custom pricing)
Free planNo
Brandlight aims to be the full AI reputation stack: monitor mentions across engines, track sentiment, identify the publishers shaping your narrative, optimize content for AI surfaces, and get alerted to harmful misinformation. The advisory board includes heavyweight marketing leaders.
The price reflects the ambition, with reports of $4,000 to $15,000 a month depending on scope. Everything runs through sales demos. It is built for large brands where AI reputation is a board-level concern, not for teams buying their first GEO tool.
What we like- Monitoring plus optimization plus reputation management
- Real-time alerts
- Strong advisory backing
Watch out for- Expensive (reported $4,000+/month)
- Demo-gated
How we chose
We reviewed current vendor positioning, documentation and pricing, cross-checked against GEO practitioner comparisons and 2026 benchmark roundups. Every platform listed is active with a live homepage as of October 2026. We prioritized tools that track brand visibility across multiple AI engines with real data, not single-engine novelties. Prices are the lowest published tier from each vendor's own pricing page or consistently reported figures; custom-priced platforms are marked accordingly.
What "accurate" AI search data actually means
Accuracy in this category has three layers, and vendors differ on each. First is engine coverage: which models get tested, and how often. A tool tracking only ChatGPT misses the buyers asking Gemini or Copilot. Ask for the exact engine list and testing frequency before comparing.
Second is prompt methodology. AI answers vary run to run, so serious platforms sample each prompt many times and report statistical confidence, not single screenshots. Ask how many samples back each data point and whether prompts reflect real user questions or vendor-invented ones.
Third is data freshness and history. AI models change constantly, so you need trending over time, not snapshots. Check data retention, update cadence and whether you can export raw results. A platform that cannot show you last quarter is a reporting tool, not a measurement system.
What to check before you sign
Start with a trial on your own brand and three competitors. Every platform looks good on demo data. Run your actual priority prompts, check whether the mentions and sentiment match reality, and see if the data updates when you know something changed. Two weeks of real data beats any sales deck.
Then check the actionability. Monitoring without guidance creates reports nobody reads. Ask what the platform tells you to do differently: which pages to fix, which prompts to target, which competitors to watch. Tools like Scrunch and Goodie differentiate here; pure trackers leave the work to you.
Finally, confirm the commercial terms. Most platforms price on brands tracked, prompts monitored or seats. Model your real scope, ask about annual versus monthly billing, and check data export rights. You do not want your historical AI visibility data held hostage if you switch vendors.
Frequently asked questions
What is AI search data or GEO tracking?
It is the practice of monitoring how AI engines (ChatGPT, Gemini, Perplexity, Google AI Overviews) mention, describe and recommend your brand, then optimizing your content to improve that visibility. Think SEO, but for answers instead of links.
How is this different from traditional rank tracking?
Rank trackers measure your position in link lists. AI search tools measure your presence inside generated answers: mention frequency, sentiment, citation sources and share of voice across prompts. The metrics and the fixes are entirely different.
How much does AI search visibility software cost?
From $29 a month (Otterly AI) to several thousand (Brandlight, Profound). Most serious options land between $85 and $500 a month. Enterprise platforms with custom pricing start higher and require annual contracts.
Can I track AI visibility for free?
Partially. Quno offers a free tier, HubSpot has a free AI search grader for one-off checks, and most paid tools offer trials. Continuous multi-engine tracking with history requires a paid plan.
Which AI engines should I monitor?
At minimum: ChatGPT, Google AI Overviews, Perplexity and Gemini. Add Claude, Copilot and Meta AI if your audience uses them. The right mix depends on where your buyers actually ask questions.
How do I improve my brand's AI visibility?
The consistent advice: publish clear, factual, well-structured content that directly answers common questions; earn citations from authoritative sources; keep business listings accurate; and use schema markup. The tools show you where you stand; the content work moves the needle.
How often should I check my AI visibility?
Monthly for most brands, weekly if AI search drives significant traffic or you are in a competitive category. AI models update frequently, so quarterly checks miss shifts. Set up automated alerts for sentiment drops or new hallucinations about your brand.
Do I need both GEO tools and traditional SEO tools?
Yes, for now. Traditional SEO tools track rankings and backlinks; GEO tools track AI mentions and sentiment. The two channels influence each other, since AI engines cite the same authoritative pages that rank well. Run both until the categories converge.
Sources we checked (11)
- https://www.tryprofound.com
- https://otterly.ai
- https://otterly.ai/blog/the-25-best-ai-seo-tools/
- https://peec.ai
- https://scrunch.com
- https://higoodie.com
- https://quno.ai
- https://waikay.io
- https://www.brandlight.ai
- https://github.com/kopachlager/trakkr-awesome-geo
- https://github.com/astune-websites/generative-engine-optimization-tool
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has spent more than a decade helping SaaS and e-commerce brands grow through search. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.