How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- AgencyAnalytics charges per client, so the best alternative depends on whether your cost driver is clients, dashboards, data sources, or users.
- DashThis and Swydo suit small agencies that need clean, recurring client reports with little setup.
- Databox suits teams that track goals and KPIs across many tools, while Klipfolio suits analysts who want custom metric formulas.
- Whatagraph suits larger agencies that need polished, cross-channel reports and can justify a higher floor price.
- White-labelling, client portals, and branded apps are often gated or sold as add-ons, so price the plan that includes the branding you actually need.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Databox | KPI dashboards and goal tracking | See website | Yes |
 DashThis | recurring client reports with little setup | $44 per month | Free trial |
 Whatagraph | polished cross-channel agency reports | See website | No |
 Swydo | PPC agency reporting with client portal | $69 per month | Free trial |
 ReportGarden | budget pacing plus client reports | $75 per month | Free trial |
 TapClicks | large agencies with operations staff | See website | No |
 Klipfolio | custom metrics and scheduled reports | $120 per month | Free trial |
 Looker Studio | free Google-based reporting | Free | Yes |
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The best Agency Analytics alternatives
#1Databox
Best for: KPI dashboards and goal tracking4.4/5 on
G2 (189 reviews, checked Oct 2026)
Visit databox.com
Starting priceSee website
Free planYes
Databox suits an agency or in-house team that lives by KPIs and goals. It pulls metrics from many marketing, sales, and analytics tools into live dashboards, tracks progress against targets, and sends alerts when a metric moves. That goal focus makes client reviews more concrete than a static monthly PDF.
The pricing model needs a close read. Paid plans are built around account packs and user counts, and white-labelling is a $200 per month add-on on some plans, so an agency that needs full branding should price that in. Pick Databox when goal tracking and live dashboards matter more than a simple per-client report price.
What we like- Strong goal tracking and alerts
- Broad integration library
- Free plan for a small setup
Watch out for- White-labelling is a paid add-on
- Pricing by account packs can be confusing
#2DashThis
Best for: recurring client reports with little setup4.7/5 on
G2 (94 reviews, checked Oct 2026)
Visit dashthis.com
Starting price$44 per month
Free planFree trial
DashThis is the low-friction pick for a small agency that needs client-ready reports every month without a long build. Templates cover common channels, reports can be branded across plans, and scheduled delivery sends the finished report to clients automatically. The entry plan at $44 per month billed annually covers three dashboards, with higher plans for more dashboards and sources.
The limits are volume-based. An agency with many clients will move to Professional at $139 per month or Business at $279 per month as dashboards and sources grow. Custom metric depth is also below Klipfolio. Choose DashThis when speed to a clean, recurring report matters most.
What we like- Fast report setup from templates
- White-labelling included
- Automated scheduled delivery
Watch out for- Dashboard count and source caps rise with plan
- Less deep for custom metric work
#3Whatagraph
Best for: polished cross-channel agency reports4.5/5 on
G2 (283 reviews, checked Oct 2026)
Visit whatagraph.com
Starting priceSee website
Free planNo
Whatagraph suits a larger agency that needs polished, cross-channel reports for many clients and can justify a higher starting price. Its templates and visual design produce reports that look ready for a client meeting, and its source library covers the major ad, analytics, and social platforms. Higher plans add AI features and more credits for sources.
The floor price is the barrier. Published comparisons put its main plan well above DashThis and Swydo, and its credit model adds complexity for a buyer comparing per-client costs. Pick Whatagraph when report polish and cross-channel scale matter, and the agency has enough clients to spread the cost.
What we like- Visually polished cross-channel reports
- Large source library
- AI reporting features on higher plans
Watch out for- High floor price for small agencies
- Credit and integration pricing can be complex
#4Swydo
Best for: PPC agency reporting with client portal4.7/5 on
G2 (114 reviews, checked Oct 2026)
Visit swydo.com
Starting price$69 per month
Free planFree trial
Swydo is a strong pick for PPC and paid media agencies. It combines automated reports with a client portal that groups reports, boards, and goals under one link per client, and it includes white-labelling on the base plan at $69 per month. AI features are included on every plan, which is unusual in this list.
Pricing is by data source, so an agency with many sources per client should model the total, not just the entry price. It is also more focused on paid media than on SEO rank tracking, where AgencyAnalytics itself is stronger. Choose Swydo when paid media reporting and a client portal are the main needs.
What we like- Client portal included
- White-labelling on the base plan
- AI features on every plan
Watch out for- Pricing by data source can climb with many clients
- Less suited to pure SEO reporting alone
Starting price$75 per month
Free planFree trial
ReportGarden suits an agency that needs to show not just results, but whether spend is on pace. Its budget pacing features sit alongside performance reports, which helps a PPC agency answer the question clients ask most: are we on track, and what happens next. The entry price at $75 per month fits a small to mid-size agency.
The integration library is narrower than Databox, and report design is more functional than polished. An agency that needs a very broad source list or a highly designed report may prefer Whatagraph or DashThis. Pick ReportGarden when budget pacing is a core part of the client conversation.
What we like- Budget pacing alongside performance reports
- Good for PPC agencies
- Straightforward reporting workflow
Watch out for- Smaller integration library than Databox
- Design polish is below Whatagraph
Starting priceSee website
Free planNo
TapClicks targets larger agencies with operations staff, offering reporting, dashboards, and workflow tools across hundreds of integrations. Its SmartReports and higher tiers add AI features and deeper operations support, which suits an agency managing many clients and team members.
Pricing is by quote, and the platform assumes a team that will use its breadth. A small agency will find it costly and complex compared with DashThis or Swydo. Choose TapClicks when scale, operations, and a very broad integration set justify an enterprise-style platform.
What we like- Very broad integration library
- Operations and workflow features
- AI tools on higher plans
Watch out for- Quote-based pricing
- Overkill for a small agency
#7Klipfolio
Best for: custom metrics and scheduled reports4.5/5 on
G2 (254 reviews, checked Oct 2026)
Visit klipfolio.com
Starting price$120 per month
Free planFree trial
Klipfolio suits analysts who want control over metrics. Its formula system lets a team define custom calculations across data sources, build flexible dashboards, and schedule reports for clients. The entry plan at $120 per month billed annually covers a set number of dashboards, with higher plans for more.
That flexibility takes setup time. A team that wants a template report in minutes will find DashThis faster, and white-labelling below Pro is a $299 per month add-on, so branding costs need checking. Pick Klipfolio when custom metrics and dashboard control matter more than instant templates.
What we like- Custom metric formulas across sources
- Flexible dashboard design
- Scheduled client reports
Watch out for- Needs more setup than DashThis
- White-labelling is an add-on below Pro
Starting priceFree
Free planYes
Looker Studio, formerly Google Data Studio, is the free baseline every agency should know. It builds fully custom reports on Google Analytics, Ads, Search Console, and Sheets data at no cost for creators and viewers, with a Pro option at $9 per user per project per month for team features. For a freelancer or a small agency on Google data, it can replace a paid tool entirely.
The limits appear with non-Google platforms, where a paid partner connector is often needed, and with agency workflows such as client portals and white-labelling, which are not built in. Pick Looker Studio when the data is mostly Google-based and the team can build reports itself, and use a paid tool when client portals and broad connectors matter.
What we like- Free for creators and viewers
- Full custom report design
- Strong for Google data
Watch out for- Non-Google connectors often need a paid partner
- No built-in agency client portal
How we chose
We compared pricing pages, documentation, and public reviews on G2, Capterra, and Reddit, and we checked each tool against the jobs AgencyAnalytics users actually do: pulling data from ad, analytics, SEO, and social sources, building client dashboards, white-labelling reports, and delivering them on a schedule. Tools made this list only when they serve agencies today, with a free plan, trial, or published entry price. We left out pure business intelligence tools that need a separate data pipeline, since they do not replace an agency reporting tool on their own.
Pricing by clients, dashboards, or sources
Agency reporting tools price in different ways, and that choice decides the bill. AgencyAnalytics and Databox charge largely by client or account count, DashThis charges by dashboard count with a source cap, Swydo charges by data source, and Whatagraph charges by credits and integration tiers. Model the price at 5, 15, and 30 clients, with a realistic source count per client, before choosing.
Branding and client access
Check what branding actually includes. Some tools include white-labelling on the base plan, as in DashThis and Swydo, while others sell it as an add-on, as in Databox and Klipfolio below Pro. Client portals also differ: Swydo and AgencyAnalytics offer a dedicated portal, while Databox and Looker Studio share dashboards without the same per-client packaging. Branded mobile apps, where offered, are rarer still.
A practical shortlist
For a small agency that needs reports fast, shortlist DashThis and Swydo. For goal tracking across many tools, shortlist Databox. For custom metrics, shortlist Klipfolio. For polished cross-channel reports at scale, shortlist Whatagraph. For a large agency with operations needs, shortlist TapClicks. For a Google-based freelancer, start with Looker Studio.
Frequently asked questions
What is the closest alternative to AgencyAnalytics?
DashThis and Swydo are the closest for many small agencies, since both focus on recurring, white-labelled client reports with little setup. Databox is closer when live KPI dashboards and goal tracking matter more than a monthly report, while Klipfolio is closer for custom metrics.
How much does AgencyAnalytics cost compared with these tools?
AgencyAnalytics charges per client, with comparisons putting it around $20 to $25 per client per month depending on plan and volume. DashThis starts at $44 per month for three dashboards, Swydo starts at $69 per month, and Databox and Klipfolio start higher, so the cheapest option depends on client and dashboard counts.
Can I white-label reports with these tools?
Yes, with differences. DashThis and Swydo include white-labelling on their base plans, while Databox sells it as an add-on and Klipfolio includes it on Pro, with a paid add-on below that. Confirm domain, logo, and email branding details on the plan you will actually buy.
Do these tools include SEO rank tracking?
Some do, but depth varies. AgencyAnalytics itself is strong for SEO and rank tracking, while Swydo and ReportGarden focus more on paid media. Databox and Klipfolio can display rank data through integrations, but a dedicated rank tracker may still be needed for deep SEO work.
Can clients see live dashboards, or only monthly reports?
Both options exist. Databox, Klipfolio, and Looker Studio focus on live dashboards, while DashThis, Swydo, and ReportGarden focus on scheduled reports, with Swydo adding a client portal. Choose based on whether clients want a live view or a finished monthly report.
Is Looker Studio enough for a small agency?
It can be, when most data comes from Google platforms and the team can build its own reports. It becomes limiting when non-Google connectors, client portals, and white-labelling matter, since those need paid connectors or a dedicated agency tool.
Sources we checked (8)
- https://databox.com/pricing
- https://dashthis.com/pricing
- https://whatagraph.com/pricing
- https://swydo.com/pricing
- https://reportgarden.com/pricing
- https://www.tapclicks.com
- https://www.klipfolio.com/pricing
- https://lookerstudio.google.com
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.