How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Open marketplaces such as Collabstr, JoinBrands, and Billo suit brands buying individual UGC videos without a long contract.
- Insense is the strongest self-serve marketplace for UGC built for paid social ads, with clear ad licensing.
- GRIN, Aspire, and Upfluence suit ecommerce brands running ongoing creator programs with gifting, affiliate, and CRM features.
- Creator.co fits smaller brands and micro-influencers that want community plus campaigns in one place.
- Usage rights, creator fees, and platform fees matter more than the software subscription, so price the full campaign, not just the plan.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Collabstr | Booking individual creators | Free plan | Yes |
 Billo | Product videos for DTC brands | From $99 per video | Yes |
 Insense | UGC for paid social ads | $400 per month (billed annually) | No |
 JoinBrands | High-volume UGC and TikTok Shop | Free plan | Yes |
 Creator.co | Micro-influencers and community campaigns | See website | Yes |
 Aspire | Mid-size brands with creator teams | See website | No |
 GRIN | Ecommerce gifting and affiliate programs | See website | Yes |
 Upfluence | Shopify brands tying creators to sales | See website | No |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best influencer marketing software for ugc
#1Collabstr
Best for: Booking individual creators3.5/5 on
G2 (1 reviews, checked Oct 2026)
Visit collabstr.com
Starting priceFree plan
Free planYes
Collabstr is the most open way to hire creators for UGC and influencer posts. Brands browse creator profiles with listed rates, services, and past work, then book directly, with payment held in escrow until delivery is approved. The free plan charges a hiring fee, while paid plans from around $249 per month lower that fee, which suits occasional buyers who do not want a subscription.
The openness cuts both ways. Choice is large, but vetting, briefing, and quality control fall to the brand, and hiring fees add to creator costs. Collabstr suits small brands and agencies buying one-off videos, testing new creators, or running a first UGC campaign without committing to enterprise software.
What we like- Open marketplace with listed creator rates
- Escrow-protected payments
- No long contract on the free plan
Watch out for- Hiring fees apply
- Quality varies, so vetting is on the buyer
#2Billo
Best for: Product videos for DTC brands4.3/5 on
G2 (39 reviews, checked Oct 2026)
Visit billo.app
Starting priceFrom $99 per video
Free planYes
Billo is a UGC marketplace focused on product videos for direct-to-consumer brands. Brands post a brief, creators apply, and finished videos are delivered for use in ads, product pages, and social feeds. Videos start around $99 in published comparisons, with typical creator pay reported between $50 and $200 per video depending on rights and complexity.
Billo suits skincare, supplements, food, and other physical-product brands that need steady video output. Service businesses and B2B brands will find fewer relevant creators. The platform handles payments and revisions, which helps new buyers, but brands should still write tight briefs, since video quality follows brief quality closely.
What we like- Creators apply to brand briefs
- Videos start around $99
- Content is built for paid social and product pages
Watch out for- No published software price list
- Best for product brands, less so for services
#3Insense
Best for: UGC for paid social ads4.5/5 on
G2 (374 reviews, checked Oct 2026)
Visit insense.com
Starting price$400 per month (billed annually)
Free planNo
Insense is a creator marketplace designed around paid social advertising. Brands post briefs, creators deliver UGC, and approved content can run as partnership ads on TikTok and Meta, with perpetual digital rights once content is paid for. That ad-ready workflow is why performance marketers prefer Insense over general influencer tools.
Pricing starts around $400 per month billed annually on the Brand plan, or $500 per month billed quarterly, and creator payments are extra, with a platform fee on creator payments on some plans. Total campaign cost is therefore higher than the subscription suggests. For brands running paid social at volume, the ad licensing and workflow justify it; for a single test video, a marketplace such as Collabstr is cheaper.
What we like- Marketplace built for TikTok and Meta ads
- Partnership ad workflows
- Perpetual digital rights on approved content
Watch out for- Subscription plus creator payments plus a platform fee on some plans
- Costs rise with volume
#4JoinBrands
Best for: High-volume UGC and TikTok Shop4.8/5 on
G2 (43 reviews, checked Oct 2026)
Visit joinbrands.com
Starting priceFree plan
Free planYes
JoinBrands is a high-volume UGC and influencer marketplace with strength on TikTok, Instagram, YouTube, and Amazon. Brands can start free with a platform fee, or pay from $99 to $499 per month for lower fees, with UGC videos reported from around $25. Purchased content comes with unlimited usage rights, which simplifies reuse across ads and product pages.
Volume is both the advantage and the risk. Many creators mean fast fulfillment, but also mean careful briefs and review are needed to maintain quality. JoinBrands suits Amazon sellers, TikTok Shop brands, and marketers who need many videos per month and can manage a review process efficiently.
What we like- High gig volume, especially TikTok and Amazon
- UGC videos from around $25
- Unlimited usage rights on purchased content
Watch out for- Platform fee on the free plan
- Competition among creators can affect quality
#5Creator.co
Best for: Micro-influencers and community campaigns4.6/5 on
G2 (124 reviews, checked Oct 2026)
Visit creator.co
Starting priceSee website
Free planYes
Creator.co combines a creator community with campaign tools, which appeals to micro-influencers and smaller brands alike. Creators join free, build profiles, and apply to campaigns, while brands run campaigns, manage deliverables, and track results without enterprise software overhead. That community feel helps brands find creators who genuinely like a product category.
Larger brands with complex approval workflows, affiliate programs, and multi-market campaigns may outgrow Creator.co sooner than they would Aspire or GRIN. Brand pricing is not published as a simple list, so request a quote tied to campaign volume. For a first or second creator program, Creator.co is an approachable starting point.
What we like- Community plus campaigns for micro-influencers
- Free for creators to join
- Good for smaller brands testing creator marketing
Watch out for- Pricing for brands is not published clearly
- Smaller enterprise feature set than Aspire or GRIN
#6Aspire
Best for: Mid-size brands with creator teams4.6/5 on
G2 (146 reviews, checked Oct 2026)
Visit aspire.io
Starting priceSee website
Free planNo
Aspire is a full influencer marketing platform for brands running ongoing creator programs. It covers discovery, outreach, campaign management, content approval, payments, affiliate tracking, and UGC, with strong Shopify integration for ecommerce brands. Long-term relationship features help brands turn one-off creators into ambassadors, which improves content quality over time.
Aspire sells through demos and custom quotes, with reported pricing around $1,000 per month in third-party comparisons, so budget for a sales process and likely an annual contract. It suits mid-size to enterprise brands with a dedicated creator team and steady volume. Small brands buying a handful of videos will find marketplaces cheaper and faster.
What we like- Full creator CRM, campaigns, affiliate, and UGC in one platform
- Strong Shopify integration
- Long-term relationship tools
Watch out for- Quote-only pricing
- Best value needs a dedicated team and ongoing volume
#7GRIN
Best for: Ecommerce gifting and affiliate programs4.5/5 on
G2 (483 reviews, checked Oct 2026)
Visit grin.co
Starting priceSee website
Free planYes
GRIN is a creator management platform built for ecommerce brands, especially those on Shopify. It manages creator discovery, outreach, gifting, affiliate programs, discount codes, payments, and content rights in one CRM. Published comparisons note a free tier and paid plans in some listings, but enterprise buyers should expect a quoted price tied to program size.
The strength of GRIN is program management at scale: hundreds of creators, product seeding, and affiliate sales tracked back to individuals. That depth requires setup and ongoing management, so it suits brands with a real creator program, not a one-off campaign. For DTC brands scaling from marketplace buys to an owned creator program, GRIN is a natural next step.
What we like- Gifting, affiliate, and creator CRM in one system
- No commission on affiliate programs in published comparisons
- Shopify integration
Watch out for- Quote-only enterprise pricing in practice
- Implementation takes time for large programs
#8Upfluence
Best for: Shopify brands tying creators to sales4.6/5 on
G2 (140 reviews, checked Oct 2026)
Visit upfluence.com
Starting priceSee website
Free planNo
Upfluence combines creator discovery, campaign management, and sales tracking for ecommerce brands. Its database covers Instagram, TikTok, and YouTube creators with audience quality data, and its affiliate and discount code tracking ties creator activity to revenue. Shopify and WooCommerce integrations keep product seeding and sales in sync.
Pricing is quote-only, with annual plans and a 12-month minimum reported in third-party comparisons, so Upfluence is a commitment, not a trial. Brands that need discovery plus sales attribution in one tool, and that run creator programs year-round, will get value from it. Occasional buyers should start with Collabstr, Billo, or JoinBrands instead.
What we like- Large creator database with audience analytics
- CRM, payments, and affiliate tracking
- Shopify and WooCommerce integrations
Watch out for- Quote-only pricing with a 12-month minimum reported
- Learning curve for new teams
How we chose
We compared vendor pricing pages, marketplace models, and public reviews, and we required each tool to support UGC or influencer campaigns as a core use, not just social scheduling. Tools were judged on creator access, briefing and approval workflows, payments, usage rights, ecommerce integration, and pricing transparency. Where pricing was quote-only, we wrote See website rather than presenting a third-party estimate as a list price.
Pricing the full campaign, not just the software
Software fees are often the smallest part of a UGC program. Creator payments, product costs, shipping, platform fees, and management time usually exceed the subscription. A $400 monthly plan with $200 per video in creator fees and a platform fee can cost several thousand dollars for a modest campaign, so build a per-video total before comparing platforms.
Usage rights to settle in the brief
Settle usage rights before work starts: where content may run, for how long, whether it may run as a paid ad, and whether the creator's handle may be used for whitelisting. Perpetual paid rights cost more than limited organic rights, but buying them later costs more still. Put rights, revisions, deadlines, and payment terms in writing for every creator, even on marketplace platforms.
Vetting creators for ads
Check audience quality, past UGC style, and brand fit before booking, especially for paid ads. Fraud detection, engagement quality, and past brand work matter more than follower count. Start new creators on a single video, review performance, and only then expand to a series or ambassador arrangement.
Frequently asked questions
What is UGC in influencer marketing?
User-generated content, or UGC, is content created by creators or customers that looks like an authentic customer video rather than a polished brand ad. Brands use it in paid social ads, product pages, and organic feeds because it often converts better than studio advertising. Creators are paid per video or per campaign, and usage rights are agreed in advance.
How much does UGC cost?
Marketplace videos commonly range from around $25 to $200 per video, depending on creator experience, rights, and complexity, plus platform and software fees. Enterprise platforms add subscription costs on top. Price the full campaign, including creator fees, product, shipping, and platform fees, not just the software plan.
Which platform is best for a first UGC campaign?
Collabstr, Billo, and JoinBrands are the easiest starting points, since they let brands buy individual videos without a long contract. Insense suits brands that already run paid social ads and want ad-ready licensing. Enterprise platforms such as Aspire, GRIN, and Upfluence fit better once a program runs year-round.
Do I own the UGC I pay for?
It depends on the platform and brief. Some marketplaces grant unlimited usage rights on purchased content, while others grant perpetual digital rights once content is approved and paid, with the creator keeping copyright. Always confirm rights in the brief and contract before the creator starts work.
What is the difference between UGC and influencer marketing?
Influencer marketing usually means a creator posts to their own audience, while UGC usually means a brand uses creator-made content on its own channels and ads, whether or not the creator posts it. Many platforms cover both, but briefs, rights, and pricing differ, so be clear about which you are buying.
How do I measure UGC performance?
Track cost per video, cost per usable asset, ad performance such as click-through and conversion rates, and downstream sales where attribution is available. Also track qualitative signals: hook strength, message clarity, and comment quality. Test several creators and hooks, then scale the winners rather than buying more of everything.
Sources we checked (8)
- https://collabstr.com/pricing
- https://billo.app/pricing
- https://insense.com/pricing
- https://joinbrands.com/pricing
- https://creator.co/pricing
- https://www.aspire.io/pricing
- https://grin.co/pricing
- https://www.upfluence.com/pricing
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.