How we make this list: we compare pricing pages, product documentation and public user reviews. Rankite is independent; if a vendor ever pays for a featured spot, that listing is clearly labeled Partner.
Key takeaways
- Salesforce Revenue Cloud (Growth at $150/user/mo) is the default for companies already running on Salesforce.
- DealHub (from ~$50/user/mo) and PandaDoc ($19/user/mo) are the most accessible for mid-market and SMB teams.
- QuoteWerks at $15/user/mo is the cheapest real CPQ for small businesses and MSPs.
- Oracle, SAP and Conga serve enterprises with complex catalogs, but expect quote-based pricing and long implementations.
- Most CPQ pricing is quote-based; published entry prices are starting points, not final quotes.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Salesforce Revenue Cloud | Salesforce-native enterprises | $150 per user/month (Growth edition) | Free trial |
 DealHub | mid-market sales-led teams | From ~$50 per user/month | Free trial |
 Conga CPQ | enterprises with complex catalogs | From $35 per user/month | Free trial |
 HubSpot CPQ | teams quoting inside HubSpot | Included in Sales Hub Pro ($90 per user/month) | Free trial |
 Oracle CPQ | enterprises on Oracle ERP | From $240 per month | No |
 SAP CPQ | SAP-centric companies | From $62 per user/month (Standard) | No |
 PandaDoc | proposal-centric SMB teams | $19 per user/month (Essentials) | Free trial |
 QuoteWerks | small businesses and MSPs | $15 per user/month (Standard) | Free trial |
 Experlogix | Microsoft Dynamics 365 shops | See website | No |
 Zuora CPQ | subscription businesses | See website | No |
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We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The top 10 CPQ software
A bad CPQ choice costs far more than the license. Reps quietly go back to building quotes in spreadsheets, pricing errors slip into signed contracts, and a six-figure implementation delivers a tool nobody opens. Configure, price, quote software only pays off when it matches your CRM, your pricing model and the complexity of what you sell. These ten tools cover the full range, from $15-a-month quoting for small teams to enterprise platforms that take a year to deploy.
Starting price$150 per user/month (Growth edition)
Free planFree trial
Salesforce Revenue Cloud is the successor to Salesforce CPQ (formerly SteelBrick), rebuilt on a native architecture for the subscription era. Growth edition at $150 per user per month covers streamlined CPQ and subscription management; Advanced at $200 adds contracts, orders, consumption billing and AI. If your sales team already lives in Salesforce, nothing else integrates this deeply.
The catch is total cost. The license sits on top of required Sales Cloud seats, and implementation usually costs more in year one than the software itself. Companies on the legacy CPQ product should also know Salesforce's roadmap now points to Revenue Cloud, with typical migrations taking three to six months. This is the enterprise default, not the budget pick.
What we like- Deepest Salesforce CRM integration available
- New native architecture built for subscriptions and usage billing
- AI-assisted quoting in Advanced edition
Watch out for- Requires a Sales Cloud license on top
- Implementations typically run 3 to 9 months
- Legacy Salesforce CPQ customers face a migration
Starting priceFrom ~$50 per user/month
Free planFree trial
DealHub has become the mid-market favorite by bundling what usually takes three tools: CPQ, contract lifecycle management and DealRoom collaboration where buyers and sellers work the deal together. Entry pricing starts around $50 per user per month, all features included in every license, and deployments typically land in four to eight weeks rather than quarters.
Pricing is quote-based, so that $50 is a floor rather than a promise, and there is a one-time implementation fee. But reviewers consistently praise the interface and support, and for a sales-led SaaS company that finds Salesforce CPQ too heavy, DealHub is the first alternative worth a demo.
What we like- Rated 4.7 stars across 800+ G2 reviews
- CPQ plus contracts and DealRoom buyer collaboration in one platform
- No-code customization with fast deployment
Watch out for- Pricing is quote-based and usage-dependent
- One-time implementation fee
- Best value for teams, less so for solo reps
Starting priceFrom $35 per user/month
Free planFree trial
Conga CPQ is built for the hardest quoting problems: massive catalogs, compatibility rules, bills of materials and multi-entity price agreements. It works across Salesforce, other CRMs and ERPs, and when paired with Conga Composer and Conga CLM it becomes a full quote-to-cash document platform. Published entry points start around $35 per user per month.
This is enterprise software with enterprise timelines; expect a six to twelve month deployment and quote-based final pricing. For a company with a simple catalog it is far more machine than you need. For manufacturers and large enterprises with genuinely complex configuration, it is one of the few tools that can handle the job.
What we like- Handles 10,000+ line-item quotes
- Constraints-based configuration engine with automated BOM generation
- Pairs with Conga's document and contract suite
Watch out for- Primarily quote-based enterprise pricing
- Deployments run 6 to 12 months
- Overkill for simple product catalogs
Starting priceIncluded in Sales Hub Pro ($90 per user/month)
Free planFree trial
HubSpot CPQ is not a standalone product; it is the quoting layer inside HubSpot Sales Hub, included from the Pro tier at $90 per user per month. For the small or mid-size team already running HubSpot, that is the whole pitch: tiered pricing, quote generation with AI assistance and no new vendor to integrate.
The limits mirror the simplicity. Complex product configuration, variant rules and heavy approval chains belong in Conga or Oracle territory. But if your catalog is straightforward and your CRM is HubSpot, buying a separate CPQ platform would be paying for integration headaches you can avoid.
What we like- No separate CPQ purchase for HubSpot users
- AI-assisted quote generation
- Deploys in 1 to 4 weeks
Watch out for- Only makes sense inside the HubSpot ecosystem
- Less depth for complex configuration than Conga or Oracle
- Tiered pricing adds up with seats
Starting priceFrom $240 per month
Free planNo
Oracle CPQ (formerly BigMachines) is the enterprise choice for companies whose financial and operational truth lives in Oracle ERP. The quoting connects directly to ERP data, configuration models are reusable across product lines, and AI deal scoring helps reps prioritize. List pricing starts around $240 per month, though real enterprise deals are quoted.
Outside Oracle environments the value proposition thins fast, and implementations are measured in quarters. Reviewers note it is slower to reach ROI than some rivals. If you run Oracle ERP and quote complex B2B deals, it belongs on the shortlist; otherwise, the lighter tools above will serve you better.
What we like- ERP-connected quoting with reusable configuration models
- AI deal scoring
- Strong for complex B2B pricing
Watch out for- Quote-based enterprise pricing in practice
- Implementation is a major project
- Best value only inside Oracle environments
Starting priceFrom $62 per user/month (Standard)
Free planNo
SAP CPQ is the mirror image of Oracle CPQ for the SAP world: variant configuration, deep S/4HANA integration and embedded AI, purpose-built for manufacturers and enterprises already standardized on SAP. Standard edition starts around $62 per user per month, Professional around $99.
Like its Oracle counterpart, it is a platform decision more than a tool decision. The integration payoff only materializes inside SAP environments, and deployments are enterprise-scale projects. Companies outside the SAP ecosystem should look at DealHub or Experlogix instead.
What we like- Native integration with SAP Sales Cloud and S/4HANA
- Variant configuration for manufacturing
- Embedded AI
Watch out for- Standard at $62 and Professional at $99 per user per month
- Real value requires the SAP stack
- Long implementation cycles
Starting price$19 per user/month (Essentials)
Free planFree trial
PandaDoc approaches CPQ from the proposal side: beautiful quotes, e-signature and contracts in a single flow that small teams can run without an admin. Essentials starts at $19 per user per month with a free trial, which makes it the most approachable entry point in this list alongside QuoteWerks.
The honest framing is "light CPQ." Deep product configuration and variant rules live in the Enterprise plan, which is quote-based. For service businesses and SMBs whose quoting pain is proposals and approvals rather than engineering configuration, that is exactly the right depth.
What we like- Published pricing from $19 with a free trial
- Quote, propose, sign and contract in one flow
- No-code rules engine
Watch out for- Full CPQ features sit in the Enterprise plan (contact sales)
- Document-first, not a deep configuration engine
- Per-seat costs add up
Starting price$15 per user/month (Standard)
Free planFree trial
QuoteWerks is the workhorse of small-business quoting: $15 per user per month for the Standard edition, a 30-day trial with full functionality, and integrations with more than 115 CRM and accounting systems plus real-time distributor pricing that MSPs and resellers rely on. G2 reviewers give it 4.4 stars and praise the support.
It is not fashionable software. The interface is dated and the feature set targets straightforward quoting, not the configuration complexity Conga handles. But for a small team that needs accurate quotes out of its existing CRM this week, nothing else delivers this much for fifteen dollars.
What we like- Cheapest real CPQ in this roundup
- 30-day full trial for up to 5 users
- 115+ CRM and accounting integrations including real-time distributor pricing
Watch out for- Interface shows its age
- Aimed at SMB/MSP quoting, not enterprise configuration
- Limited AI and modern UX polish
Starting priceSee website
Free planNo
Experlogix is the answer to a specific question: what is the best CPQ for Microsoft Dynamics 365? Its logic-based rules engine lets product and engineering teams control options, pricing and discounting, with native Dynamics embedding, auto-generated bills of materials and sales order automation that manufacturers need.
Pricing is entirely quote-based, and while it integrates with Salesforce and NetSuite too, the deepest value is in Microsoft shops. Dynamics-centric manufacturers comparing against generic CPQ tools should put Experlogix on the shortlist; everyone else will find a better fit above.
What we like- Native Dynamics 365 embed
- Logic-based rules engine for complex manufacturing configuration
- Auto-generated BOMs and sales order automation
Watch out for- Quote-based pricing with no public entry point
- Strongest inside Microsoft ecosystems
- Smaller community than Salesforce-native tools
Starting priceSee website
Free planNo
Zuora CPQ is purpose-built for the subscription economy: reps quote new deals, amendments and renewals with visibility into MRR, ARR and customer history, and the quote flows natively into Zuora billing. Pre-built pricing models handle multi-year ramp deals that generic CPQ tools struggle with.
The specialization is also the limit. Without Zuora billing underneath, much of the value disappears, and pricing is enterprise quote-based. For subscription businesses already on or considering Zuora, it is the natural quoting layer; for everyone else, DealHub or Salesforce Revenue Cloud fits better.
What we like- Built for subscription, usage-based and hybrid pricing
- Quotes amendments and renewals against live customer history
- Native handoff to Zuora billing
Watch out for- Quote-based enterprise pricing
- Makes little sense without Zuora billing
- Narrower fit than general CPQ platforms
How we chose
We built this list from 2026 comparison guides, G2 review data and vendor pricing pages, weighting CRM fit, pricing-model support (one-time, subscription, usage-based), deployment effort and published entry pricing. Salesforce Revenue Cloud's current Growth and Advanced pricing comes from 2026 implementation guides; mid-market entry points for DealHub, PandaDoc, Conga and QuoteWerks come from vendor blogs and review platforms. We did not run hands-on trials; rankings reflect published plans, reviewer consensus and ecosystem fit, not lab testing.
What actually drives the cost of CPQ software
The license is the smallest line item. Implementation is where CPQ budgets go to die: Salesforce Revenue Cloud and Conga deployments commonly run three to twelve months with partner fees that exceed year-one licensing. Before you sign, get the implementation estimate in writing, not just the per-seat price, and ask which of your pricing rules will need custom work.
Second, count the licenses you really need. CPQ is usually licensed per quoting user, not per employee, so a 200-person company might need fifteen seats. Vendors quote per user per month, which makes a $150 seat look small until you multiply by the sales team and add the required CRM licenses underneath.
Third, beware the platform trap. Oracle CPQ and SAP CPQ deliver their value inside their own ecosystems; bought standalone, you pay enterprise prices for integration you will not use. Match the CPQ to the CRM and ERP you already run, and the total cost drops dramatically.
Strictly speaking, CPQ means configure, price, quote: a rules engine that prevents invalid product combinations, applies pricing logic and generates the quote. PandaDoc and QuoteWerks sit at the light end, closer to proposal software with pricing features. Conga, Oracle, SAP and Experlogix sit at the heavy end, with configuration engines that model engineering reality.
The line matters because buying too much CPQ is the most common mistake in this category. If your products have no compatibility rules and your pricing fits on one page, you need QuoteWerks or PandaDoc, not a six-month Conga implementation. Buy the configuration depth your catalog actually requires, and spend the savings on adoption.
Frequently asked questions
What does CPQ stand for?
CPQ stands for configure, price, quote. It is software that helps sales teams configure valid product combinations, apply pricing rules and discounts, and generate accurate quotes and proposals, replacing the spreadsheet workflows that produce pricing errors.
How much does CPQ software cost?
Entry pricing ranges from $15 per user per month (QuoteWerks) to $150 to $200 per user per month (Salesforce Revenue Cloud), with most enterprise platforms quote-based. Implementation often costs more than year-one licensing, so budget for both.
Is Salesforce CPQ now called Revenue Cloud?
Yes. Salesforce CPQ (originally SteelBrick) has been succeeded by Salesforce Revenue Cloud, with Growth at $150 and Advanced at $200 per user per month. Legacy CPQ remains available to existing customers, but Salesforce's roadmap points to Revenue Cloud, and migrations typically take three to six months.
Can small businesses use CPQ software?
Yes. QuoteWerks at $15 per user per month and PandaDoc from $19 per user per month are built for small teams, and HubSpot CPQ comes included with Sales Hub Pro. The enterprise platforms are overkill for simple catalogs; match the tool to your configuration complexity.
How long does CPQ implementation take?
It varies widely: PandaDoc and HubSpot CPQ can deploy in one to four weeks, DealHub in four to eight weeks, Salesforce Revenue Cloud in three to nine months, and Conga in six to twelve months. Complexity of your product catalog and pricing rules is the main driver.
Do I need CPQ if I already have a CRM?
A CRM tracks opportunities; CPQ prices them accurately. If your reps build quotes in spreadsheets, misprice configurations or wait days for approvals, CPQ fills the gap between the opportunity and the signed quote. Many CRMs now bundle light CPQ, like HubSpot does, which may be enough.
Sources we checked (13)
- https://www.salesforce.com
- https://dealhub.io
- https://conga.com
- https://www.hubspot.com
- https://www.oracle.com
- https://www.sap.com
- https://www.pandadoc.com
- https://www.quotewerks.com
- https://www.experlogix.com
- https://www.zuora.com
- https://www.pandadoc.com/blog/best-cpq-software/
- https://conga.com/resources/blog/best-configure-price-quote-software
- https://www.techforceservices.com/blog/salesforce-revenue-cloud-implementation-guide/
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has spent more than a decade helping SaaS and e-commerce brands grow through search. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.