How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Wix suits flexibility and beginners, with 900 plus templates and a huge app market from $17 a month.
- WordPress.org suits bloggers and scale, with free software plus hosting from about $3 to $10 a month.
- Webflow suits designers and agencies, with pixel-perfect visual development control.
- Shopify suits online stores, with best-in-class commerce tools from $29 a month.
- Framer suits portfolios and landing pages, with motion design and AI sections from $10 a month.
- Hostinger Builder suits budget beginners, with AI generation from $2.49 a month on a 48-month term.
- Ghost suits bloggers and publishers, with native memberships and newsletters.
- Duda suits agencies and resellers, with white-label tools and client management from $19 a month.
- Squarespace itself is not listed here, since this article covers replacements for it. Note on prices: website builder prices vary by billing cycle and change often, with annual billing usually cheaper than monthly billing. Webflow Basic and Ghost Starter prices conflict across sources, so those two are listed as "See website" below.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Wix | Flexibility and beginners | $17/mo | Yes |
 WordPress.org | Bloggers and scale | Free | Yes |
 Webflow | Designers and agencies | See website | Yes |
 Shopify | Online stores | $29/mo | No |
 Framer | Portfolios and landing pages | $10/mo | Yes |
 Hostinger Builder | Budget beginners | $2.49/mo | No |
 Ghost | Bloggers and publishers | See website | No |
 Duda | Agencies and resellers | $19/mo | No |
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The best Squarespace alternatives
#1Wix
Best for: Flexibility and beginners4.2/5 on
G2 (1,888 reviews, checked Oct 2026)
Visit wix.com
Starting price$17/mo
Free planYes
Wix suits flexibility and beginners, with 900 plus templates and a huge app market that covers bookings, events, restaurants, and stores. A free plan with Wix ads lets you start without paying, and paid plans start around $17 a month on annual billing, with Light at $17.77 and Core at $29.77 in one October 2026 listing. Wix Studio at $19 a month suits agencies with templates and native ecommerce.
The limits are scale and portability. Wix can feel cluttered at scale, offers less control on large projects than Webflow or WordPress, and your site cannot be exported easily if you leave. For beginners who want everything in one place, Wix is the best pick.
What we like- 900 plus templates
- Huge app market
- Free plan with Wix ads
Watch out for- Can feel cluttered at scale
- Less control on large projects
- Site cannot be exported easily
#2WordPress.org
Best for: Bloggers and scale4.4/5 on
G2 (9,546 reviews, checked Oct 2026)
Visit wordpress.org
Starting priceFree
Free planYes
WordPress.org suits bloggers and scale, with free open-source software and an unmatched plugin ecosystem covering WooCommerce, multilingual sites, SEO, and membership. It powers 39.6 percent of all websites as of October 2026, against 0.8 percent for Webflow, and any developer can step in. Hosting costs about $3 to $10 a month, and Elementor Pro adds visual editing from $60 a year.
The trade off is maintenance. Updates, backups, and security are on you, performance depends on the host and the number of plugins, and agency maintenance can cost $50 to $200 a month. For maximum flexibility and ownership, WordPress.org is the best choice.
What we like- Free open-source software
- Unlimited flexibility and plugins
- Powers 39.6% of all websites
Watch out for- Requires self-management
- Hosting from $3 to $10 a month
- Updates, backups, and security are on you
#3Webflow
Best for: Designers and agencies4.4/5 on
G2 (995 reviews, checked Oct 2026)
Visit webflow.com
Starting priceSee website
Free planYes
Webflow suits designers and agencies, with pixel-perfect visual development control, excellent built-in SEO, and a hosted CDN with excellent speed. A free plan lets you design without paying, and paid site plans cover custom brochure and B2B sites with a strong CMS. Webflow ecommerce supports up to 3,000 SKUs.
The limits are learning curve and price clarity. The learning curve is steep, CSS logic takes time to learn, hosting is locked in, and Basic price conflicts across sources at $14 versus $15 a month, so it is listed as "See website" here. For design-driven brands, Webflow is the best pick.
What we like- Pixel-perfect visual development control
- Excellent SEO control
- Hosted CDN with excellent speed
Watch out for- Steep learning curve
- Basic price conflicts across sources ($14 vs $15)
- Hosting locked in
#4Shopify
Best for: Online stores4.4/5 on
G2 (5,144 reviews, checked Oct 2026)
Visit shopify.com
Starting price$29/mo
Free planNo
Shopify suits online stores, with best-in-class commerce tools and checkout, payments, shipping, and tax all built in, where WooCommerce asks you to assemble them from separate plugins. Basic costs $29 a month on yearly billing, or $39 monthly, and its Winter 26 Edition adds Sidekick AI that can build custom apps, set up Flow automations, and make theme edits.
The trade off is content and fees. Shopify is overkill for non-stores, content pages are more constrained than WordPress, and Basic adds a 2 percent third-party transaction fee if you use a payment provider other than Shopify Payments. For scaling online stores, Shopify is the best choice.
What we like- Best-in-class commerce tools
- Checkout, payments, shipping, and tax built in
- AI Sidekick assistant
Watch out for- Overkill for non-stores
- Content pages more constrained
- 2% third-party transaction fee on Basic
#5Framer
Best for: Portfolios and landing pages4.5/5 on
G2 (144 reviews, checked Oct 2026)
Visit framer.com
Starting price$10/mo
Free planYes
Framer suits portfolios and landing pages, with motion design, AI sections, native animations, hosting included, and one-click publishing. Basic costs $10 a month with 30 pages, 2 collections, and 1,000 CMS items, while Pro costs $30 a month with 150 pages, 10 collections, and 2,500 items. A smaller Mini tier starts at $5 a month in some listings.
The limits are ecommerce and CMS caps. Framer has limited ecommerce, the CMS is capped at 1,000 items on Basic, and the free plan does not allow a custom domain. For design-led startups and marketing sites, Framer is the best pick.
What we like- Motion design and AI sections
- Fast, animated modern sites
- Free plan for design
Watch out for- Limited ecommerce
- CMS capped at 1,000 items on Basic
- Free plan does not allow a custom domain
Starting price$2.49/mo
Free planNo
Hostinger Builder suits budget beginners, with an AI generator and fast hosting from $2.49 a month on a 48-month term, the cheapest AI builder on the market. It suits tight budgets and simple sites that need to go live quickly.
The trade off is depth and renewal. The app ecosystem is smaller than Wix, design can feel generic with little control, and the price renews at $10.99 a month after the 48-month term. For the lowest price, Hostinger Builder is the best choice.
What we like- Cheapest AI builder on market
- Fast hosting
- AI generator for quick setup
Watch out for- Smaller app ecosystem
- Generic design
- Renews at $10.99 a month after 48-month term
#7Ghost
Best for: Bloggers and publishers4.0/5 on
G2 (40 reviews, checked Oct 2026)
Visit ghost.org
Starting priceSee website
Free planNo
Ghost suits bloggers and publishers, with native memberships and newsletters, SEO-clean publishing, and excellent speed on managed hosting. It suits newsletter-driven blogs and paid publications that want subscriptions without plugins.
The limits are scope and price clarity. Ghost is not suited for ecommerce, it is blog-focused only, and Starter price conflicts across sources at $9, $15, and $18 a month, so it is listed as "See website" here. For publishers and newsletters, Ghost is the best pick.
What we like- Native memberships and newsletters
- SEO-clean publishing
- Excellent speed
Watch out for- Not suited for ecommerce
- Starter price conflicts across sources ($9 vs $15 vs $18)
- Blog-focused only
#8Duda
Best for: Agencies and resellers4.6/5 on
G2 (790 reviews, checked Oct 2026)
Visit duda.co
Starting price$19/mo
Free planNo
Duda suits agencies and resellers, with white-label tools and client management from $19 a month. It suits teams building many client sites, with fast setup, team permissions, and reseller options that solo builders do not need.
The trade off is audience. Duda is not ideal for solo users, the template library is smaller than Wix, and agency pricing adds up at scale. For agencies and resellers, Duda is the best choice.
What we like- White-label tools
- Client management
- Fast setup for multiple sites
Watch out for- Not ideal for solo users
- Smaller template library than Wix
- Agency pricing adds up at scale
How we chose
We compared templates, design control, commerce strength, CMS depth, SEO control, speed, maintenance burden, and price. Tools that beat Squarespace in at least one critical area scored higher, and tools with free plans scored higher for beginners. We favored tools with transparent pricing and listed "See website" where sources conflict. We did not test any builder hands-on, and prices here reflect published rates verified in October 2026 on annual billing, which vary by region and billing cycle.
Buying guide: what to check before you switch
Start with what is actually wrong with your current site. Most businesses unhappy with a site are unhappy because the site is not generating business, and switching platforms will not fix messaging, offer, traffic, or conversion problems, which travel with you. If the platform is genuinely the bottleneck, match the tool to the job: Wix for general all-in-one sites, WordPress for content-heavy and custom builds, Webflow for design-driven brands, Shopify for stores, Framer for landing pages, Hostinger for tight budgets, Ghost for newsletters, and Duda for client sites. Next, check lock-in, since leaving Squarespace, Wix, or Webflow usually means a rebuild, while WordPress lets you move hosting freely. Check total cost too, including renewal prices, transaction fees, and app costs, and always confirm the live pricing page before you buy.
Frequently asked questions
What is the closest Squarespace alternative?
Wix is the closest like-for-like swap, with a drag-and-drop editor, a larger template library, and a free plan. Webflow suits design-driven sites that need more control, while WordPress suits content-heavy sites that need maximum flexibility.
Which Squarespace alternative is cheapest?
Hostinger Builder is cheapest, from $2.49 a month on a 48-month term, though it renews at $10.99 a month. WordPress.org software is free, with hosting from about $3 to $10 a month. Wix free plan costs nothing but shows Wix ads and blocks a custom domain.
Which Squarespace alternative is best for online stores?
Shopify is best for online stores, with best-in-class commerce tools and checkout, payments, shipping, and tax built in. Wix and Squarespace suit small stores, but large-catalog ecommerce is weaker than Shopify.
Can I move my Squarespace site to another platform?
Leaving Squarespace usually means a rebuild, since templates and site structure do not export cleanly. Content such as blog posts and pages can often be exported, but design and layout must be rebuilt on the new platform. Plan migration time before cancelling.
Do I need to know code to use these builders?
No for Wix, Hostinger, Ghost, and Shopify, which suit beginners with visual editors. Webflow and Framer need design skill, and WordPress.org needs tech comfort for hosting, updates, and security. Match the builder to your skill level, not just its feature list.
Sources we checked (0)
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.